Rohit Walavalkar’s Post

Puma is dominating in Formula 1 while Adidas, Nike and Umbro are strong in Football ⚽ Italian Diadora is the only sportswear brand in MotoGP 🛵 How are the sportswear brands Puma, Adidas, Nike and Umbro competing with each other in Formula 1, Premier League, Bundesliga and MotoGP? Puma is the only sportswear brand in Formula 1, while Italian Diadora is the only sportswear brand in MotoGP (Lenovo Ducati). Adidas, Nike and Umbro are focusing on football, even though rumors say Adidas could replace Puma at Mercedes-AMG Petronas Formula 1 team already in 2025. Umbro have a history in Formula 1. The brand was a Williams Racing partner in 2021. MotoGP have at least for now not been able to sign any of the big sportswear brands.

#ParisOlympics has surely made a whole lot of us talking about #sports in general. That fact that folks who have never watched a 'Kushti' match in real life are now discussing #wrestling so passionately is just one example & that's the impact this Olympics has left on us, its a great thing unless we go back watching endless cricket for next 4 years!! From an active #sportswear brand point of view so much came out of Paris: Nike dominated 'again'!! 'Nike electric pack' packed the punch, a killer shoe line dropped & they marketed the hell out of it, Nike sales struggled in fiscal 2024 & Oly might just have changed the trendline for them adidas & HOKA could not capitalize & infact their own website visits actually dropped between July & Aug PUMA Group did better & went back to counting medals (#duplantis is the new #bolt.. hehe)  On onslaught couldn't sustain after starting well with #federer & #zendaya air tennis campaign, which was actually great & got so many eyeballs! FILA however got its redemption at grand Oly games closing with womens marathon medal ceremony, see below image & you will know what i am saying "Fila track jacket in dutch colors really stood out on gold spot when Hassan completed her historic treble of long distance running!" 👏 All and all it was a great Oly & now really looking forward to LA where India medal tally should definitely peak 🙏 Will keep talking more about each of these brands (& many more) as sports is such a big tenet which not only influences fashion & lifestyle but also inspires each one of us!! #parisolympics #sportswear #fashion #lifestyle #sportsbrands #sports Image Source : X (Olympics official account)

Germany's Euro Cup match against Denmark on Saturday had me thinking about the MVP of consistency the Germany and Real Madrid midfielder Toni Kroos and his trusty Adidas boots! Here's a guy who has everything and broken records, all while wearing the same reliable Adidas boots he's sworn by more than 11 years. No flashy new tech, no gimmicks – just good old-fashioned comfortable reliability that never lets him down. There's a valuable lesson here about the importance of balancing innovation and change versus sentimentality and certainty. Kroos' choice isn't just about preference; it's a strategic decision that highlights the value of trusting proven methods, while still showing innovative thinking on the field. A perfect blend of innovation and reliability can lead to greatness even if its underpinned by sentimentality and dare I say it superstition! Kroos even cleans his own boots after every match in the same old style over the sink which ties into his love and respect for this tools and craft. Think of Toni Kroos's limited edition golden boots: they sport a fresh, new look but stick to the same trusted design. Innovation is fantastic, but when paired with a foundation of training and reliability, it's unbeatable.

🚀 The wait is almost over! 🌟 Get ready as we prepare for the launch of our brand-new Fast Track Netball range. High-quality sportswear with half the wait time – delivered in just 3 weeks! In the meantime, here's a sneak peek of the new kit. What do you think? Let us know in the comments below 👇 #surridge #surridgeissport #championswearsurridge #netball #sport #sportskit #sportswear #athlete #fasttrack #fasttrackrange #netballrange

🌟Latinas Transforming the Sports World🌟 Janera Martinez is a Footwear Process Engineer at Nike Having been involved in sports since she was young, she discovered her drive and competitive nature through track, gymnastics, and soccer. Her desire to make things more efficient led her to pursue a career in engineering, allowing her to combine her passion for efficiency with her love for sports. Martinez encourages Latinas to "stop trying to fit into a box that isn’t naturally you." Instead, she advises, "Find what makes you different and how that allows you to add value where you are." Click here: https://lnkd.in/ggJcamsq #Nike #LatinaEngineers #LatinasinSTEM

In the world of sports, mistakes happen—and sometimes, they happen in front of millions of viewers. What sets a brand apart isn’t avoiding mistakes, but how it handles them. PUMA Group recently faced a potential PR disaster when Marc Cucurella, one of their athletes and a #Chelsea FC player, slipped twice wearing their newly launched Future 8 boots during a match against Tottenham Hotspur. One of those slips led to a costly goal for Chelsea. To make matters worse, Cucurella switched boots mid-game and later posted a picture of the Future 8 boots in the trash bin. Ouch. That could’ve been a knockout blow for any brand. But PUMA? They turned it into a win. Cucurella had switched to another pair of PUMA boots mid-match, delivered an assist that sparked Chelsea’s stunning comeback, and the game ended in a thrilling 4-3 victory. Ahead of Chelsea’s next The Premier League game, PUMA capitalized on the narrative with humor and creativity. They posted a picture of Cucurella standing next to a wet floor sign featuring a stick figure with his signature afro and captioned it: "It’s not how you slip, it’s how you bounce back." A masterclass in damage control turned into brand engagement gold. Instead of shying away from the incident, PUMA owned it with humor, authenticity, and a message that resonates: bouncing back is what matters most. What do you think of PUMA’s creative approach? A bold move that paid off, or could they have handled it differently? #PUMA #BrandMarketing #CrisisManagement #SportsMarketing #CreativeStrategy #ChelseaFC #MarcCucurella #PremierLeague #Football #MarketingLessons #BounceBack

Aston Martin Aramco has announced a new multi-year partnership with German Puma. With this deal, Puma now has partnerships with six Formula 1 teams. Whether all six will remain Puma teams in 2025 remains to be seen, but the brand has established a strong presence in Formula 1. There are rumors that Adidas might enter Formula 1, potentially with Mercedes AMG Petronas, while Nike’s future involvement remains uncertain. Meanwhile, British brand Castore supplies both McLaren and Red Bull Racing, the two teams currently competing for the World Championship. In the sportswear market, the battle among Nike, Adidas, and Puma is fierce, extending from major football leagues to the world of Formula 1. British up-and-comers Castore and JD are also making strides in the competition.

Wanna know how to build a global sports business? Then check out these 3 books; 1. Shoe Dog (Nike) 2. Shoe Maker (Reebok) 3. Sneaker Wars (adidas & Puma) #businessdevelopment #brandbuilding

Which one is your favourite? 🤔 Adidas and Puma were founded by brothers Adolf (Adi) and Rudolf Dassler, who originally worked together in a family shoe business in Germany. Their company gained international fame when Jesse Owens won four gold medals at the 1936 Berlin Olympics wearing their shoes. However, in 1948, the brothers had a bitter falling out, leading them to split the company. Adi founded Adidas, while Rudolf created Puma, sparking a fierce rivalry that would last for decades. This rivalry played out on the global stage, particularly during major sporting events like the Olympics. In one notable incident during the 1960 Rome Olympics, both companies aggressively competed for athlete endorsements. Puma paid sprinter Armin Hary to wear their shoes during his gold medal-winning race, only for him to switch to Adidas shoes for the medal ceremony, reportedly to get paid by both brands. This episode epitomized the intense competition between the two brands, which drove both companies to innovate and push the boundaries of sports marketing. Follow Aisha Khan for more #Adidas #Puma #AdolfDassler #RudolfDassler #Olympics #sports #marketing #athlete #casestudies #business

𝐂𝐨𝐮𝐫𝐭 𝐒𝐡𝐨𝐞𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 Recent years have witnessed a swift and substantial surge in the Court Shoes Market, with projections now pointing to a continued and significant expansion from 2023 to 2031. The upward trajectory in market dynamics, coupled with the expected expansion, suggests the potential for strong growth rates in the forecasted period. In summary, the market is positioned for noteworthy and impactful development. 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨@ https://lnkd.in/daPU38wb 𝐂𝐨𝐮𝐫𝐭 𝐒𝐡𝐨𝐞𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐛𝐲 𝐓𝐲𝐩𝐞 Overview Badminton Court Shoes Squash Court Shoes Basketball Court Shoes Others 𝐛𝐲 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 Overview Men Women 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐮𝐫𝐭 𝐒𝐡𝐨𝐞𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 adidas ASICS New Balance Nike Sports Camp Skechers Amer Sports Columbia Sportswear Company Nfinity Athletic Eddie Bauer Saucony