FINN Partners’ Post

I knew we were on to something :-) EMARKETER hightlights the power of United Airlines and travel media networks for luxury, retail, entertainment and other non endemic advertisers. Check out the full report featuring Richard Nunn of Kinective Media℠ by United Airlines and other leaders in the travel space. #commercemedia #travelmarketing #omnichannel #advertising

Yesterday Google unveiled a host of new products they’re rolling out on the ad platform in their EMEA Product Kickoff Here are the key takeaways: 🔵 Performance Max for Travel Goals will allow hoteliers to include Hotel Ads in their P-Max campaigns 🔴 Win-Back feature will be enabled on P-Max campaigns to help businesses re-engage past audiences 🟡 Demand Gen with travel feeds will enable the use of Hotel Feeds in the ads 🟢 Performance Max for Omnichannel Goals is in the pilot stages for a local format expansion #googleads #productkickoff #PPC #digitalmarketing #performancemax #demandgen

As a baller you’ve got to have sauce, but Arsenal’s Bukayo Saka has really taken that literally…. The new Nando’s x Saka collab has just launched, here’s why I’m all for it 👇🏾 Nando’s have been marketing hard on becoming the ‘go to’ hang-out spot for Gen-Z. With the large decline in physical third spaces and the rise in loneliness among Gen Z and Millennials, there’s a huge gap there and Nando’s wants to be the one to capitalise on it. And if you want to build engagement with the younger generations who better to do it than English football’s golden boy? It’s the icing on an already very strong marketing campaign by Nando’s being able to…. 👉🏾 Establish the cultural cool gen-z capital 👉🏾 WITHOUT alienating other demographics ”Cheeky Nando’s” remains a phrase across generations. Dining and food collabs started way back in the 90s where we saw KFC and Taco Bell kill it with their MC Hammer collaboration. And that’s why this move is so good. What better way to begin re-establishing third spaces within casual dining than taking a leaf out of the marketing playbook of the golden age of third spaces (the 90s). We’ve been doing this as far back as 2017 with our Naughty Boy x Shake Shack campaign which saw solid results. Casual Dining has been operating in challenging conditions since lockdown however it only means there’s a huge gap for those that understand their audience and create solid brand DNA. Using star power is one key way I’m seeing hospitality brands being able to ride out this storm. It's a great move from Nando’s and I’ve got no doubt we’re about to start seeing other brands begin to cross-pollinate talent and sectors.

What Mother’s Day 2024 Can Tell Us About 2025 It’s a wrap on another Mother's Day in the restaurant business, and a great time to reflect on how to improve to make each guest experience extraordinary. Whether your place was bustling with reservations or quieter than expected, there are always ways to fine-tune. The key lies in personalization, and to do that it’s necessary to understand your customers' preferences. Personalized Messaging: The Game Changer This year, companies like Away, Milk Bar, Hotel Lobby Candle, Vessi, Uncommon Goods and OpenTable provided subscribers with the option to opt-out of Mother's Day messaging before it arrived. This thoughtful gesture creates an opportune time for sensitivity, as many people don’t or can’t participate in Mother’s Day for a variety of reasons. It's also smart, strategic business. Offering an opt-out option allows businesses to collect invaluable data on customer preferences, enabling more tailored and effective future communications. Fishbowl’s Audience Segmentation Tools: Revolutionizing Restaurant Marketing The Fishbowl GRM is equipped with advanced audience segmentation capabilities, and designed to help restaurant marketers create highly targeted and impactful campaigns. By leveraging data such as age, gender, and the presence of children, you can build powerful segments using ‘lifestage’ segmentation. This approach not only preserves guest affinity for your brand, but also reveals preferences you can use for future relationship building. Strategy Moving Forward Reflecting on this weekend, consider how content-specific opt-outs can enhance your marketing efforts. Being proactive and inclusive in your messaging ensures that your message resonates with each guest’s unique situation. Collecting opt-out data is both a gesture of goodwill, and an opportunity to gain insights to refine audience segmentation for maximum engagement and sales. It's not necessary to reach everyone, all the time. Instead, maximum ROI demands that you connect with a well-defined target audience at the right moment, in just the right way. At Fishbowl we're thrilled to partner with you to build personalization (and inject sensitivity) into your business strategy. We believe data-driven marketing is essential to run your restaurant like a revolutionary. And lest we forget, we're forever grateful to all our moms, and we relish the opportunity to celebrate them. 💕 #MothersDay #CustomerSegmentation #BusinessStrategy #RestaurantMarketing #Personalization #CRM for #Restaurants #GuestData #Hospitality #RestaurantOps #RestaurantTech #GuestMarketing #GuestRelationshipManagement #EmailMarketing #OptOut #Emails

Top "O" the morn to all! Quick read on how beverage brands can leverage OOH to boost their awareness and sales during key dates like the upcoming St. Patrick's Day, and Cinco de Mayo holidays. Roadside and place-based OOH can be used to strategically target venues where crowds will gather to celebrate and can also create fun and thoughtful experiences that aid messaging and brand recall. #oohadvertising, #expereintial #StPatricksDay

ICYMI: Check out our recent case study which shows how a leading CPG brand drove significant lifts in core branding KPIs using Beachfront’s CTV-first solutions: https://hubs.li/Q02pTcpR0

Excited to share Meta-commissioned Nielsen research that shows Meta delivers a 2.8X higher return on ad spend compared to the average media return on ad spend, and 3.7X higher than TV for top national restaurant brands. As restaurant operating costs rise and concerns about privacy and cookie depreciation mount, pinpointing the incremental value of each marketing channel becomes crucial. Marketing Mix Modeling (MMM) is the industry's compass, steering towards the optimal cross-channel media mix. Explore the key findings for deeper insights on the blog post! Thanks to the Nielsen team for partnering with us this critical research: John Black, Sandeep Chittoor, Jeff Shatz, Landon Oakum 

#socialmediadesign #facebookpost #instagrampost #restaurantpostdesign #creativeadsdesign Social media ads can be incredibly beneficial for restaurants for several reasons: Increased Visibility: Social media platforms have billions of users worldwide. Running ads on these platforms increases your restaurant's visibility, reaching potential customers who might not have otherwise known about your establishment. Targeted Advertising: Social media platforms allow you to target your ads based on demographics, interests, behaviors, and location. This means you can tailor your ads to reach specific audiences likely to be interested in your restaurant, such as people in your local area or those who have shown an interest in similar cuisines. Engagement and Interaction: Social media ads can encourage engagement with your audience through likes, comments, shares, and direct messages. This interaction helps build relationships with customers and fosters loyalty. Showcasing Menu Items and Specials: Social media ads provide an excellent platform for showcasing your menu items, daily specials, promotions, and events. Eye-catching images or videos of your delicious dishes can entice viewers to visit your restaurant. Driving Traffic and Reservations: By providing a direct link or call-to-action button in your ads, you can drive traffic to your restaurant's website or reservation platform, making it easier for potential customers to book a table or place an order. Measurable Results: Social media advertising offers detailed analytics that allow you to track the performance of your ads in real-time. You can see metrics such as reach, engagement, click-through rates, and conversions, enabling you to adjust your strategy for better results. Cost-Effectiveness: Compared to traditional advertising channels like TV or print media, social media advertising can be more cost-effective, especially for small or independent restaurants with limited marketing budgets. Overall, social media ads provide restaurants with a powerful tool to attract new customers, engage with their audience, and drive sales in an increasingly digital world. #graphicdesigner #adsdesign #restaurant #hotel #burger #pizza #fry #ads #posterdesign

🎯 𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐒𝐚𝐥𝐞𝐬 𝐰𝐢𝐭𝐡 𝐆𝐞𝐨𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠! 🎯 This holiday season, get your 𝐚𝐝𝐬 in front of the 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐨𝐩𝐥𝐞, in the 𝐫𝐢𝐠𝐡𝐭 𝐩𝐥𝐚𝐜𝐞! 🌍✨ With 𝐠𝐞𝐨𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠, you can focus your campaigns on 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬, whether it's 𝐜𝐢𝐭𝐢𝐞𝐬, 𝐧𝐞𝐢𝐠𝐡𝐛𝐨𝐫𝐡𝐨𝐨𝐝𝐬, or even 𝐥𝐨𝐜𝐚𝐥 𝐡𝐨𝐥𝐢𝐝𝐚𝐲 𝐡𝐨𝐭𝐬𝐩𝐨𝐭𝐬. 🎁🎅 𝐑𝐞𝐚𝐜𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 where they are 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠, 𝐝𝐢𝐧𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞! 📈 Ready to make your 𝐡𝐨𝐥𝐢𝐝𝐚𝐲 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚 𝐬𝐮𝐜𝐜𝐞𝐬𝐬?  Let's talk about how we can help you make the most of geotargeting! 💬 #DigitalMarketing #GeoTargeting #HolidayMarketing #FacebookAds #LocalBusiness #HolidaySales #MarketingStrategy