Fisher Public Relations’ Post

Authenticity is priceless and it carries strongest pull power. Do you agree? Dove's decision of continuing to feature real people instead of AI generated filtered faces is a powerful stance on authenticity. Here's why it's a marketing win: - Consumers crave genuineness. - People connect with real stories and experiences. AI-generated beauty can feel impersonal. Dove celebrates the unique qualities that make each of us beautiful in the most real way. Transparency builds trust. Dove's commitment to authenticity shows how much they value their customers. What are your thoughts on Dove's campaign and commitment? Let us know in the comments! Unilever Dove #marketing #branding #beauty #dove #realbeautypledge #thebrandingnook #inclusiveculture #authenticity #corevalues

🍺 Do you like beer? 🍺 Introducing Stella Artois' "The Artois Probability" or how to use creativity and data! This ingenious campaign, combining historical art and data analysis to showcase Stella Artois' rich heritage, is an incredible example of out-of-the-box thinking. **Here's why it's winning awards (including the Creative Data Grand Prix at Cannes):** 🫨 Unique concept: The idea of calculating the "probability" of Stella Artois appearing in historical paintings is captivating and sparks conversation. ⚙️Data-driven creativity: Combining algorithms and artistic analysis demonstrates innovative use of data for storytelling. 🤗Engagement factor: The campaign invites viewers to participate, sparking curiosity and interaction. This case study is a must-read for anyone interested in creative advertising, leveraging data, and building brand heritage. What are your thoughts? Did you approve the campaign? #CannesLions #CreativeData #Marketing #sharingiscaring

Yesterday was a good day! Our research paper, "Antecedents and consequences of the 'cancel culture' firestorm journey for brands: Is there a possibility for forgiveness?" has been published in the Journal of Marketing Management. 📝 We've designed a quasi-experiment study to examin the factors that contribute to its rise and the potential ramifications for brands, while considering the possibility of brand forgiveness. I would like to take this opportunity to again express my gratitude to António Azevedo for his commitment to this project. For those interested in the ever-evolving landscape of modern marketing, I invite you to explore our paper through the link below 👇🏻 https://lnkd.in/dbSe5H79 #ResearchPaper #MarketingManagement #CancelCulture #BrandForgiveness

Zeitgeist: Helping a world-renowned FMCG drinks brand stay up to date with youth culture   We love helping legacy brands understand how their key strengths play out and make sense for new audiences. That’s just what we were tasked to do in this case, where we helped a drinks brand reconnect with its core audience, now as members of Gen-Z.   By creating a community of musicians, visual artists, photographers, creative directors and fashion designers across the US – we helped the brand stay relevant, and keep their finger on the pulse of modern culture.   Weekly updates and downloads with the community mean the brand team can be aware of new trends as they happen, and test things faster than ever before. From being behind to being ahead – just like that!   If you’ve got a burning cultural question about how your brand fits in, what it needs to be aware of or how to unlock new groups of people – drop us a line. There’s nothing we love more than connecting brands and culture.   #makethingshappen

When we talk about beauty brands we also talk about the most strategic brand MamaEarth 💡 💯 Mamaearth has soared to the top of the beauty and personal care industry. What’s their secret? A blend of strategic thinking and unwavering values. Let's explore: ✅ Listening to Customers Mamaearth puts customers at the heart of its strategy. By actively listening to feedback and addressing real needs, they build products that resonate deeply with their audience. ✅ Commitment to Clean Beauty In a market flooded with products, Mamaearth distinguishes itself by using safe, natural, and toxin-free ingredients. ✅Mamaearth's Motto Mamaearth’s initiative pledges to plant a tree for every order, reflecting their commitment to environmental sustainability. ✅ Innovative Edge Staying ahead of trends and incorporating the latest scientific advancements allows Mamaearth to continuously innovate. P.S. By prioritizing transparency, innovation, and ethical practices, built a brand that resonates deeply with consumers. Don't forget to connect with us to elevate your business today! #BusinessStrategy #Mamaearth #branding #marketing #socialmediamarketing #brandingagency #marketingagency

Why GenZ might not be buying your product. This is what I learned.. Gen Z is all about authenticity, sustainability, and products that speak to their values and lifestyles. They're digital natives who do their homework and support brands that stand for something more than just profits. To win over Gen Z, it's not enough to have a stellar product. Your brand story must be strong with transparency and purpose, your operations eco-conscious, and your engagement genuine. Just shouting claims is not enough any more. Be courageous and communicate what you believe. Need inspiration from a brand? Take Lush Cosmetics. Known for their handmade, cruelty-free beauty products, Lush places a heavy emphasis on ethical sourcing and fighting animal testing. Their vibrant, package-free products and in-store experience match with the eco-conscious and socially active Gen Z shoppers who look for authenticity and environmental responsibility in the brands they support. If your brand hasn't embraced these principles, you might just miss out on connecting with the most socially conscious generation yet. #GenZ #ConsumerInsights #BrandAuthenticity #SustainableBrands

What if our doubts are the source of our strength? All women, even the strongest ones, regardless of their paths or experiences, feel doubts, fears, and pressures, and it is precisely these doubts that propel them on their path to fulfillment. That is the message we want to convey at Lancôme with our latest digital series “It’s Within You”, starring three of our brand ambassadors: Penelope Cruz, Joy Sunday, and Hoyeon. These three short stories not only shed light on the common doubts, societal pressures, fear of judgment, and challenge of imposter syndrome faced by countless women, but also highlight women’s unique strengths in confronting and overcoming them. Let’s celebrate and recognize that this power is within each and every one of us, too. Every day, but especially so on International Women’s Day.

Interesting take by Natasha Khan and Jennifer Maloney on the angles brands are taking to help consumers feel better. And while concepts like social connection certainly matter, what it all boils down to is CONTROL – or, more realistically, the perception of it. High sensory elements like spice and scents, and the imagery marketers can wrap around those experiences, actually link directly to consumer mechanisms of perceived control. Clever marketing aside, as they plan and activate their brand and shopper strategies, sage marketers will continually ponder "𝗶𝗻 𝘄𝗵𝗮𝘁 𝘄𝗮𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗺𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗖𝗢𝗡𝗧𝗥𝗢𝗟?" Thanks for pointing this one out, Keith Bossey #shoppermarketing #consumerinsights #neuromarketing https://lnkd.in/g9-W7cXe

#volume42issue1 - How do consumers perceive brand activism campaigns? Dive into the article "Can authenticity be built? Looking for factors that influence authentic brand activism" by Antonella Cammarota, Francesca Avallone, Vittoria Marino and Riccardo Resciniti This interesting paper aims to understand consumer responses to brand activism and to identify potential elements that may strengthen the authenticity of this complicated and risky strategy. Read the full article for valuable insights! https://lnkd.in/dMZC5PnH #brandactivism #authenticity #consumerperception #socialmedia #sociopoliticalissues

Our #BestPaper at the #SIMAConference2023. Authenticity is considered the key variable in the activist strategy, but what truly is authentic brand activism? First evidence from our paper. Further insights coming soon... Thanks to my co-authors Francesca Avallone, Prof. Vittoria Marino and Prof. Riccardo Resciniti #BrandActivism #CorporateActivism #Authenticity #ConsumerBehavior #SocialPurpuse Sinergie Italian Journal of Management