Folloze’s Post

Pancake Log: Week 1 I start my new role in partner marketing by discovering that Bill Gates published a scientific paper to resolve the “pancake problem.” It’s a maths conundrum about how many flips to tidy a stack of pancakes btw. So, what better way to embrace my new colleagues and partners by asking them about their favourite pancake topping? Such is the warmth and welcome from everyone so far, that I owe many a pancake when we next meet in-person! If you allow me the metaphor, my transition has been nothing short of a fantastic stack of pancakes. Each layer of support and guidance making my onboarding smooth and enjoyable. To express my gratitude, I’d like to draw a fun metaphor between our team dynamics and our favourite toppings: 🥞 Maple syrup: The classic. A great link to the richness of the collaboration between Capgemini and Microsoft and what we can bring to our clients. I sense this sweetness will be the foundation that will enhance many of our programs and campaigns in FY25. 🍫 Chocolate spread: No pancake conversation is complete without chocolate. Ranging from Nutella and chocolate sprinkles, to dark chocolate powder – this adds a rich, indulgent flavour. Just like the deep, rewarding partnerships we build with our clients and partners, making our work deeply satisfying. 🍓 Strawberries and cream: A fresh and uplifting perspective. An ideal way for us to approach our joint mission and upcoming opportunities! Other choices included blueberries. Perhaps a reflection on the healthy balance we must deploy in our marketing strategies. 🍯 Manuka honey: Not the first to come to mind because of its rarity. When one of my Microsoft stakeholders likes this, I know we’re talking about a high-grade approach to the projects we take on together. It means I’m looking forward to a collaboration that will be more than just ordinary… Thank you to everyone who has been part of this journey so far. I'm excited about the future and looking forward to the many layers of success we'll build together! Soren Dennis Vandana Andre Jerry Kranti Johanna

Honored to have been tapped by Work-Bench to present an Enterprise Masterclass on driving predictable growth. 🚀 Here’s a sneak peek of 5 campaigns I'll share: 🧠 The Big Idea - That time we got the kings of all-day breakfast (also fierce competitors) to sit down for an online panel discussion our prospects loved. 🐝 The Scrappy - How $20/day to build a waitlist for a grand opening was a huge win that blew the roof off. ♻️ The Recycle - The story behind repurposing a flagship piece of content just for CMOs—and the incredible results that followed. 📈 The Scale - That time a robot impersonated me, engaging 10,000 prospects (and it wasn’t even creepy). 🐳 The Whale - ABM that actually worked, and the secrets behind landing those elusive large accounts. If you're a founder or marketing leader looking to build a consistent top-of funnel engine, this session is packed with proven strategies. Link to register in comments. Let’s do this! 🤜🤛

Attention #CMOs and #CROs! Have you picked up your copy of Unfair Mindshare by Derek E. Weeks? This book is a must-read for marketing leaders looking to yield big returns through community building. Derek's insights are powerful and his strategies have proven to work. As someone who learned the power of community years ago while working at Telligent (founded by Rob Howard), I can attest to the impact it can have on your business. With the multiple platform communities available today, combined with the guidance of Unfair Mindshare, the potential for success is huge. Don't miss this opportunity to take your community building to the next level, which can look like this: Community-Led Growth Strategies: Uncover the power of community to drive engagement and loyalty, setting you apart from the competition. Demand Generation Programs: Harness innovative, targeted tactics to generate demand and convert leads into loyal customers. Market Expansion Techniques: Expand your market reach with bespoke strategies that resonate with your target audience. Congrats to Derek and anyone that learns from his experiences. You can find his book on Amazon, Barnes & Nobles Bookstore, and other online stores.

Next week The Herd will be at INBOUND in Boston and we have a LOT of fun activities organized for all of you. If you'll be at INBOUND next week, stop by the Supered⚡ mega booth where Commsor 🦕 will be posted and join us for: 🌶 Hot Intros: Bite Size Edition (cohosted with Chili Piper this year). We're bringing Hot Intros back but it's got a new look. Stop by the Commsor booth, brave tasting our custom hot sauce “The Lost Lead ☠ ” and share your Hottest GTM tip on camera. Post-event we'll share all of the participants' hot tips and let the public vote on the best tip of 2024 (winner gets a grand prize) 🔥 Spice Factor 5 lucky participants will get to stand on stage at the Admin Central location and share their spiciest take on sales, marketing, or GTM. They then have 5 minutes to convince a panel of judges (Mac Reddin 🦕 🎁 Katie Penner Christian Jakenfelds) to agree with their spicy take and are scored in 3 categories: 🦕 spiciness of take 🦕 uniqueness of take 🦕 level of persuasion. Winner gets a real life dino (not even kidding) - if you want to be considered for participation, submit an application at the link in comments. 🎁 The All-Star Hustle with Sendoso We're joining the gifting pros and letting INBOUND attendees collect, trade, and win MVP prizes all week by playing the All-Star Hustle trading card game! Complete the actions on cards to collect them and then cash in on crazy prizes. Our cards will include: ⚾ Base Hit: The Network - Post a selfie with someone you met for the first time at Inbound on LinkedIn and tag Commsor 🏃♀️ Home Run: The Dino Demo - Come to the Commsor booth and get a 5 minute demo from The Herd 🏆 Grand Slam: The Warm Intro - Bring a Dir+ in Sales or Marketing to the Commsor booth to learn about Go-to-Network Sign up at link in comments to join the All-Star Hustle. Who am I going to see in Boston next week??

From one sales leader I know to all of the others I’m connected with here: Jump on the opportunity to read Unfair Mindshare. You’ll not only find marketing approaches that resonate with you but sales engagement strategies that make sense. They are the type of strategies that harmonize sales and marketing motions to boost revenue growth.

This time next week we'll be in Boston, as one of the sponsors of the Channel Meet Up. Each sponsor hosts a Roundtable where delegates get to discuss, debate and dissect a topic based on the event's theme: Driving Partner Sourced Demand. Our table topic this year is: How to Build a Demand First Marketing Program. Building a demand-first marketing program is a game-changer. Why? It's all about creating the need before selling the solution. Think of it this way. You're not just selling a product or service. You're selling a solution to a problem that your audience didn't even realise they had. It's like planting a seed and then watching it grow. You're telling a story that resonates with your audience. You're making them realise that they have a problem. And then, you're presenting your product or service as the perfect solution. It's not about pushing a product. It's about creating a demand. If you're located in and around Boston and you're interested in to learn more about the Channel Meet Up, follow the link in the comments below. Maybe we'll see you in Boston next week!

Two years already with vFairs! 🙌 I have achieved so much here over the past year, made some amazing friends, and had lots of fun. - Made email marketing my thing this year - developing email campaigns for event promotions, newsletters, product launches, and lead nurture. - Ideated an all-new top-of-the-funnel email newsletter to target marketing contacts in our CRM. Improved open rates to 35% over the first quarter 👀 but proud to have created a brand-new email tone for our brand - Wrote long-form and short-form blogs that are consistently ranking #1 on SERP 👏 (bagged a few featured snippets along the way) - Got the "Force of Nature" award at our annual fiesta - Dabbled with product evangelism by creating knowledge base articles and product blogs - Enabled our team's expert sales executives with speaker presentations for tradeshows and exhibitions around the world 📢 - Edited TONS of content! - Analysed content through SEO tools, competitor analysis, and SERP analysis to figure out content gaps - Immersed myself deeply in product messaging, taking training and workshops on a regular basis - Travelled with my co-workers furthest up North that I had ever been! 🏔 More to come!

How is it a new quarter again? It’s almost like they come along every three months …. It’s such an enjoyable thing to take a moment and take stock of what was achieved over a quarter, as it can be easy to feel like you could have done more. What I have come to realise is that as a fast moving and nimble agency I have to actually be careful not to burn the team out with too much continuous improvement. So one of my goals this quarter was to focus on closing the loop of previous initiatives and taking stock of how well they are working and any last tweaks we need to make to them. ☑️ Redeveloped our extensive marketing strategy design template (which then also meant some changes to the format) - our starting point for all our bespoke marketing strategies ☑️ Held over 60 clients to ensure we're all working towards the same marketing goals ☑️ Marked the occasion of the 5th work anniversary of our Head of Marketing Strategy Alyssa Brault (one of the most switched on marketers I have ever met!) ☑️ Helped coordinate and then emceed a Business Hunter sales enablement (sold out) event with Fabio Pancaldi from HubSpot ☑️ Celebrated with our clients who were named as finalists in a heap of award categories - and then celebrated harder when some of them won! ☑️ Had a blast at Drag Bingo with Timberlina to mark the start of the new financial year ☑️ Turned the cameras on ourselves and had our annual team photo shoot. ☑️ Toasted to some significant business anniversaries for our clients - 10 years, 15 years, 30 years - and started preparing for some big occasions that will be marked in 2025 ☑️ Held two team training and meeting days, where we upskilled, brainstormed, learnt from each other, as well as had some fun culture building activities (the puzzles almost broke us ...) ☑️ Two of our team started the Seed People Consulting StepAdvantage Leadership program ☑️ We attended 12 networking and professional development events That's obviously not everything, but it's a nice overview of what has kept us busy. 🎯 We're now in the last quarter of the year, so the focus will be keeping the momentum through to the end of the year. 🎯

Creating compelling event content is easier than you think. Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot, is joining us tomorrow to talk about: 💦 Content's role in event marketing  💦 Defining event goals to anchor a content strategy  💦 Curating content attendees actually want Register: https://lnkd.in/gH5GA-Ak #eventledgrowth #contentstrategy #eventmarketing #marketingstrategy #contentmarketing

You can't run an ABM marathon before you learn how to walk. 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM, and Anna Tsymbalist, Head of ABM at Influ2, know how to build a powerful ABM program from the ground up. Join them on Jul 17 for a live masterclass in creating coordinated marketing and sales programs where they’ll talk about: ✅ Playbooks for reviving lost opportunities, re-engaging prospects after missed meetings, and promoting event participation; ✅ Ad and landing page content to create for each playbook; ✅ Triggers to automate the process. Save your spot here: https://bit.ly/4eK2HjT