INTEGRATION OF OPERATIONS - GRUPO CCU - GRUPO AJ VIERCI
The Chilean business group Compañía Cervecerías Unidas (“CCU”) and the Paraguayan business Grupo Vierci have joined commercial forces through the integration of the operations of Bebidas del Paraguay S.A. (“BDP”) and Distribuidora del Paraguay S.A. (“DDP”) (both from the CCU Group) with AV S.A. (“AV”) (from the Vierci Group). Following the transaction, the shareholding structure of these companies is distributed as 51% for the CCU Group and 49% for the Vierci Group.
As a result of the transaction, BDP will operate two bottling plants, consolidating its position as one of the leaders in beverage production and bottling in Paraguay. Meanwhile, DDP and AV strengthen their position as leaders in the country's distribution, marketing, and commercialization of beverages and food products. The beverage portfolio includes renowned brands such as Pulp, Pepsi, Paso de los Toros, Mirinda, Split, Watt's, Puro Sol, Agua La Fuente, Aquafina, Gatorade, Red Bull, Rockstar, Heineken, Amstel, Sol, Sajonia, Kunstmann, Blue Moon, Paulaner, Schin, Pisco, Mistral, Misiones de Rengo, and La Celia. Additionally, they distribute PepsiCo food and snacks, with key brands such as Lay's, Doritos, Cheetos, Fandangos, and Quaker.
This integration will enable business growth, benefit all employees, and boost the investment of the CCU and Grupo Vierci.
The CCU Group, BDP, and DDP were advised by #GrossBrown, whose team was led by Partner Sigfrido Gross-Brown and Senior Associate Francisca Peroni. The design of the transaction, as well as the corporate, financial, and transactional aspects, were overseen by Partner Sigfrido Gross-Brown, Senior Associate Francisca Peroni, and Associate Alvaro Portillo Prono, while Associates María José Gill and Camila Basili handled the structuring of the operational and logistical integration of the business. The notification of the transaction to the National Competition Commission (“CONACOM”) for its respective authorization is being managed by our associates Álvaro Portillo and Luciana Callizo. The Gross Brown team included Paulina Figari, Franco De Gasperi, and Alberto Fleytas Squef.
We congratulate our colleague, Attorney Pablo Troche, Abog., and his team of lawyers who advised the Vierci Group.
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