Forerunner’s Post

View organization page for Forerunner, graphic

18,915 followers

Earlier this month, our Founding Partner Kirsten Green took the stage at Fortune Brainstorm Tech to present on how to win with consumers in AI. We received a lot of interest in her slides, so we've now made them fully available for anyone to review. See Kirsten's presentation for our view on: • The broad behavioral shifts we're seeing amongst consumers, which is giving way to new demands that AI is uniquely positioned to address • A more technical analysis of what kind of consumer AI experiences are best positioned to thrive, and frameworks for how entrepreneurs can successfully build here • The "trust stack," an essential building block in broader consumer AI adoption https://lnkd.in/g9fdkWuu

Winning With Consumers In AI | Forerunner

Winning With Consumers In AI | Forerunner

forerunnerventures.com

Jennifer Olsen

Chief Marketing Officer (CMO) | Advisor | Board Member | Former CMO @ Crate & Barrel, UNTUCKit and Caleres

3mo

Love the idea of AI solving for the paradox of choice and providing consumers with RELIEF! I continue to see a massive gulf between these AI tools and the consumers who could benefit most from them. Some of this is mistrust, but I think there are lots of consumers who simply don't know how and where to start. In the near term, I think there's a lot of white space when it comes to making the interfaces more elegant/consumer-friendly and nailing those high-relief customer journeys in a way that also demystifies AI.

To view or add a comment, sign in

Explore topics