Founder of 4GOOD, Researcher, Imperfect Environmentalist. WISE 100 Women in Social Enterprise 2025. Advocate of innovative solutions for sustainable development & doing GOOD 🌍💚
What makes Glastonbury so good at selling tickets? I was lucky enough to get a ticket this year (and it was SO MUCH FUN ⭐️) Apart from being a great event and reputation to match, how is Glastonbury ensuring it sells out? And what can small/community event organisers learn? 4GOOD's answer - FOMO.. the fear-of-missing-out... From ticket sales to media coverage, there the fear-of-missing-out-of-Glasto (FOMOOG... too much? ;) ) embedded throughout. Read more on 4GOOD's thoughts on our blog ⬇️ What do you think? What's the key criteria to Glasto's sell out success?
Glastonbury Festival is the king of ticket sales, there is no doubt about it. The 4GOOD team has been thinking, what can we learn from their strategy? And we've come up with one thing - master the art of FOMO... the fear of missing out. Here are the 5 tips for using FOMO to sell more tickets: 1. Announce Early: Create anticipation by announcing your event before ticket sales begin. 2. Stagger Releases: Release tickets in waves to maintain excitement and engagement. 3. Partner Up: Collaborate with brands for competitions to keep FOMO alive even after tickets sell out. 4. Share Socially: Flood social media with event content to make non-attendees feel they're missing out. 5. Highlight Success: Publicise sell-out times and success stories to increase event desirability and urgency. Get fully up to speed here: https://lnkd.in/eM8enagT #selltickets #glastonburyhype #eventorganiser #eventtips #4good #eventmarketing
