🎙️ Diving into Insights: Discussions with Amber Tong, Senior Editor at Endpoints News 📰
Recently, some of the Stirred Team attended the third and final instalment of the Healthcare Communications Association (HCA) ‘Meet the Journalist' sessions. This time, we heard from Amber Tong, Senior Editor at Endpoints News being interviewed by Carolyn Armstrong, Associate Director at AXON Communications. The conversation explored a range of topics from best practices in media collaboration to hot topics and predictions for biopharma and R&D in 2024.
The conversation really helped cast a spotlight on global biopharma dynamics, with a special lens on the confluence of oncology and technology. Anchoring the conversation however, was Amber's pivotal role in curating the "20 Women Reshaping Biopharma" report.
Drugmakers and industry organisations have launched a wave of diversity, equity and inclusion efforts over the last decade, but in some respects, it seems like the needle has barely budged. In an industry where change often takes time, it's heartening to witness individuals being acknowledged for their impactful efforts.
One aspect we particularly enjoyed was anticipating the trajectory of 2024. While the future may hold uncertainties, discussions around the exciting prospects in gene therapies, CRISPR-based therapy, and mRNA vaccines sparked an interesting discussion about the evolving landscape.
The 'Meet the Journalist' series by HCA has been a valuable experience, serving as a reminder of the vital role journalists and all communicators play in shaping our understanding of industry insights and news.
#BiopharmaInsights #JournalismJourney #EndpointsNews
