It's been a big week for us, and joining the Madhive family has us thinking about Connected TV. We've been enthusiastic about CTV for a while, and here's why local advertisers should be as well. https://bit.ly/3VDplCV
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Are you looking to reach your prospects in a more scalable and efficient way on Connected TV? Read how Realtor.com used Adobe Advertising’s AI-powered reach-based optimization to achieve an 18% more efficient cost per unique household and limit wasted exposure with their CTV budgets. https://lnkd.in/g3AgZuY4
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Connected TV Advertising is on the rise but the lack of transparency has left some advertisers in the dark. Our latest piece, The Transparency Revolution in CTV: Advertising with Video Previews gives insight on what is needed to address the transparency revolution. Read more: https://lnkd.in/eQ4qnzgb
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While Australian CTV advertisers generally agree on what the first most important measurement of success is, opinions vary on the second-highest factor. Dive into our Advanced TV report to find out what makes your CTV campaign really successful: https://bit.ly/4cPuc9Q #CTV #Programmatic #ConnectedTV #DigitalMarketing
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This is where viewers are seeing the most ads on CTV in the U.S. and Europe. Linear TV ad spend still tops that of connected TV, but ad views on CTV have grown substantially since 2022, and with this expanding device opportunity, advertisers are adjusting budgets to increase their CTV spend. Learn about the growth of CTV with more insights and trends in our latest Video Marketplace Report: https://bit.ly/4dOTFle #CTV #FreeWheelVMR #TVAdvertising
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💡 Looking for tips to maximise your ATV results & increase ad engagement? Look no further! See MiQ's latest report on Advanced TV here 📺
While Australian CTV advertisers generally agree on what the first most important measurement of success is, opinions vary on the second-highest factor. Dive into our Advanced TV report to find out what makes your CTV campaign really successful: https://bit.ly/4cPuc9Q #CTV #Programmatic #ConnectedTV #DigitalMarketing
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As of last year, 87% of homes in the United States have at least one CTV device — aka, a smart TV that can stream apps like Hulu and Pluto TV. CTV allows your business to reach cord cutters and cord nevers, ensuring your brand stays visible to modern consumers. Learn more about the marketing power of CTV in today's episode of Digital Marketing ROWhy?: https://hubs.li/Q02DfY3h0 #TipTuesday #DigitalMarketing #MarketingPodcast #ROI
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🫨 Did you know 95% of marketers report that CTV achieved their target KPIs? 🤯 Our comprehensive report is your secret sauce for leveraging Connected TV to attract high-value users. Go! Get it now 👉 https://hubs.ly/Q0225S4S0. AppLovin #CTVReport2023 #StreamingMedia #CTVInsights
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This 4A’s & CIMM jointly commissioned study answers the question: How will privacy-related shifts by regulators and platforms impact the TV advertising landscape and the data associated with planning, activation and measurement practices? https://lnkd.in/eEGttnac
Privacy and the Future of TV Advertising Report - 4A's
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Connected TV provides a brand-safe, premium video environment. As cookies fade into the background, CTV emerges as a prime choice for advertisers, offering a logged-in, authenticated channel. Advertisers are underscoring the importance of authenticated user data in their Connected TV strategies. Important to you, too? Let's talk. #ConnectedTV #VerifiedData #AdTech
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While CTV advertisers generally agree on what the first most important measurement of success is, opinions vary on the second-highest factor. Dive into our Advanced TV report to find out what makes your CTV campaign really successful: https://bit.ly/3VuTwwb #CTV #Programmatic #ConnectedTV #DigitalMarketing
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