Frequence’s Post

Discover which CTV channels delivered the best reach during our CTV ad campaign targeting media pros and marketers. 📺🔍 Sling, Pluto, and Tubi led the pack, driving impressive impressions and conversions. Dive into our findings and see how FAST and vMVPD channels are changing the game here: https://hubs.li/Q02DX3x00

Is Your #YouTube Ad Spend Underperforming? YouTube commands nearly 27% Digital video ad spending, boasting 2.6 billion monthly users across 114 million active channels. YouTube is used by more than half of the marketers for branding and performance campaigns. Yet, marketers grapple with challenges like audience targeting and ad placement optimisation, often misallocating budgets and reaching only 10% of their intended audience, leading to media wastage. Such Media wastage not only squanders money but can also create a misaligned marketing funnel, diminishing campaign impact exponentially over time. To address this, #YOptima developed #YouMax. YouMax enables curated Targeting, Retargeting, Precise Ad Placement, Transparent reporting and continuous optimisation of YouTube Campaigns. YouMax Benefits: 1) Delivers a balanced mix of branding and performance lift 2) Automates Reach and Frequency Optimisation 3) Retargets in-context YouTube audiences to amplify frequencies 4) Activates audiences from non-YouTube media buys back on YouTube 5) Supports TruView, CTV & non-Youtube media including OTT, Display, & Video 6) Eliminates Passive Viewership Last year, YouMax reduced media waste by 30% for our clients by only avoiding #passiveviewership in misplaced contexts. Want to minimise media waste and build scalable campaigns with sustained ROI? Reach out to us! #DigitalAdvertising #MediaWastage #YouTubeAds #ProgrammaticAdvertising #BrandSuitability #ContextualTargeting #ROI #CTV #OTT

Marketers and adtech firms have found a way to improve ad targeting on the web and connected television. With the decline of cookies, data quality has worsened. However, these firms have turned to metadata to fill in the gaps. Metadata provides valuable insights into user behavior and preferences, allowing for more accurate ad targeting. It's exciting to see the innovative solutions that arise in response to challenges in the industry. #marketing #adtech #metadata #targeting

Shopify Launches Audiences v2.2 to Revolutionize Ad Targeting! Shopify has unveiled Audiences v2.2, a groundbreaking update aimed at enhancing ad targeting precision and reducing customer acquisition costs for merchants. What's New Audiences v2.2 features improved algorithms that expand retargeting audiences and offer enhanced benchmarking capabilities, empowering merchants to reach more customers across major ad platforms. With Audiences v2.2, Shopify partners can now maximize ad performance and drive revenue growth for their merchant clients like never before.

Programmatic Advertising Day 26/366 Exploration: Today, I’m learning about the complex landscape of Programmatic Advertising. Leveraging automated technology to buy and optimize ad placements in real-time is reshaping the digital advertising ecosystem. Why It Matters: • Efficiency: Programmatic advertising streamlines the ad buying process, saving time and resources. • Precision Targeting: Advanced targeting capabilities ensure ads reach relevant audiences at the right time and place. • Data-Driven Optimization: Real-time data analysis allows for continuous campaign optimization, maximizing ROI. Example: Picture an e-commerce brand using programmatic advertising to retarget website visitors with personalized product ads across various digital platforms. This strategic approach increases the chances of conversion by reaching users with relevant offers. #programmaticadvertising #digitalmarketing #targetedadvertising #continuouslearning #marketinginnovation

Address attention before privacy-first targeting ... If your ideal consumer ignores your ad, the net result is the same as putting the ad in front of the wrong person entirely. Nothing happens - zero impact, and wasted ad-spend !! I wrote an article for Digiday about why advertisers must address attention first to optimise privacy-friendly targeting. Check it out and let me know what you think in the comments. https://lnkd.in/eU7-Sjzh #attentionecnomy #advertisingandmarketing #media

Here are three powerful ways to increase your Return on Ad Spend (ROAS): 1️⃣ High Volume Creative Testing: Test a variety of creatives, including different videos, UGC, static images with various graphic overlays, and carousels with different overlays. The goal is to discover which performs best and resonates most with your audience. 2️⃣ Use Broad Targeting: Apply broad targeting principles across all stages of your funnel. For Top of Funnel campaigns, targeting new customers with broad audiences is crucial. Utilise advantage shopping campaigns and advantage plus audiences where possible. In retargeting, keep your audiences as broad as possible, allowing your creative to drive new sales and higher ROAS. 3️⃣ Reduce Wasted Ad Spend: Regularly audit your ad account to eliminate wasted spend. During account audits for new clients, we often find thousands of pounds/dollars in wasted ad spend due to poor daily management. Perform daily and weekly audits to cut off underperforming audiences or creatives, helping reduce wasted spend and improve your ad account's efficiency. If you're struggling to increase your ROAS, drop us a DM! We'll provide a free ad account audit to help you optimise your strategy and maximise your returns. 🚀 #MarketingTips #ROAS #AdSpend #DigitalMarketing #BusinessGrowth #CreativeTesting #BroadTargeting #AdAccountAudit

📢 Attention Advertisers: TikTok Enhances Its Ad Game! Exciting updates have landed in the TikTok Ads Manager universe. The platform is stepping up, transitioning from automatic targeting to broad targeting, and introducing an advanced smart targeting feature. The aim? More effective, intuitive, and resonant ad delivery. 📌 Implications for Marketing Teams: - Embrace the shift! With a more intuitive system, TikTok promises an enhanced ad experience and potentially a higher ROAS (Return on Ad Spend). - The “one-size-fits-all” approach is out! With Smart Targeting, TikTok tailors your ads to viewers outside your defined group if they might be interested. - Nows the time to run test campaigns to understand Broad Targeting's impact, and possibly reassess and adapt your TikTok advertising strategy #TikTokUpdates #AdStrategy #DigitalMarketingEvolution #influencermarketing #vitamincagency https://lnkd.in/geRc4pmR

In this recent article, Sarah Karges, SVP of Performance Investment at Havas Media Network, discusses how programmatic ad targeting during the Paris Olympics allows brands to reach specific segments without sacrificing the broad reach typically associated with the Games. 'This level of targeting doesn’t sacrifice scale,' she explains, as by using a mix of first- and third-party data, Havas Media is creating custom audience segments to ensure ads reach the right people without sacrificing scale. Read more on AdExchanger: https://lnkd.in/eZtKbG8H #Olympics2024 #AdTech #Programmatic

Why choose Programmatic Advertising? 🎯 👉 Programmatic advertising offers unparalleled targeting precision, ensuring your ads reach the right audience at the right time. 👉 With real-time optimization and insights, you can maximize your ROI and adapt your campaigns on the fly for optimal results. 👉 Say goodbye to manual processes! Programmatic advertising automates the ad buying process, saving you time and resources. 👉 Enjoy greater transparency and control over your campaigns, with detailed analytics and performance metrics at your fingertips. 👉 Stay ahead of the curve in the ever-evolving digital landscape, reaching audiences across multiple channels and devices seamlessly. Choose programmatic advertising and unlock the full potential of your marketing strategy with Adbumps by your side! 💼💡 #DataDriven #AdTech #RevenueOptimization #Programmatic #Advertising #Publishers #DigitalMarketing