Is Your #YouTube Ad Spend Underperforming?
YouTube commands nearly 27% Digital video ad spending, boasting 2.6 billion monthly users across 114 million active channels. YouTube is used by more than half of the marketers for branding and performance campaigns.
Yet, marketers grapple with challenges like audience targeting and ad placement optimisation, often misallocating budgets and reaching only 10% of their intended audience, leading to media wastage. Such Media wastage not only squanders money but can also create a misaligned marketing funnel, diminishing campaign impact exponentially over time.
To address this, #YOptima developed #YouMax. YouMax enables curated Targeting, Retargeting, Precise Ad Placement, Transparent reporting and continuous optimisation of YouTube Campaigns.
YouMax Benefits:
1) Delivers a balanced mix of branding and performance lift
2) Automates Reach and Frequency Optimisation
3) Retargets in-context YouTube audiences to amplify frequencies
4) Activates audiences from non-YouTube media buys back on YouTube
5) Supports TruView, CTV & non-Youtube media including OTT, Display, & Video
6) Eliminates Passive Viewership
Last year, YouMax reduced media waste by 30% for our clients by only avoiding #passiveviewership in misplaced contexts.
Want to minimise media waste and build scalable campaigns with sustained ROI? Reach out to us!
#DigitalAdvertising #MediaWastage #YouTubeAds #ProgrammaticAdvertising #BrandSuitability #ContextualTargeting #ROI #CTV #OTT