FULLBEAUTY Brands’ Post

As March starts' from tomorrow, here's some insights that I had to share for a long time about this magic month. ✨ As march is the grand finale for our financial year in the beauty industry and all other industries as well, and it's not just about numbers. This month holds a special significance as we adapt to what our customers need and the changing seasons. With spring arriving, there's a natural shift to lighter skincare and cosmetics, aligning our products with what our audience is looking for. In the midst of March festivities, it's also prime time for beauty gifting. Brands like ours take center stage, offering special promotions and curated sets that capture the celebratory spirit. This aligns with the industry's final push to meet year-end targets, creating an energetic landscape with exclusive deals and increased engagement from our valued customers. In essence, our March sales growth is more than just meeting goals. It's about being flexible to what our customers want, celebrating moments with them, and pushing boundaries with innovative products. Beyond the financial success, it's a testament to our brand's adaptability, building confidence and loyalty among our cherished customers. Here's to the magic of March! #MarchSalesMagic #SkincareCosmetics #BeautySuccess #skincare #MUCosmetics

Let's get ready for Mother's Day together 💖 It's time to craft meaningful campaigns that resonate with your audience. Elevate your marketing efforts and make this special day memorable for all the amazing moms out there! Check below for 5 different campaign ideas that you can explore with Storyly :

The proof is in the juice. 🫡 so, ZEST sounds cool and all but I bet you're wondering what it's like to work with me & the Making Lemonade team? 🍋 We have the proven experience and fresh approach to deliver a winning strategy to set your brand up to do some epic sh*t and makes some noise. but, don't just take it from us, hear it from the zest in the beauty biz! ✨️ Our diverse team of doers, dreamers and lemon squeezers bring expertise from the best in the biz such as: Estee Lauder, Ulta, DoorDash, Sephora, BoxyCharm, QVC, and more. Together with strategic partnerships, the Making Lemonade team dons our lemon-colored glasses so we can be the secret ingredient to successful launches of emerging female-founded indie brands, viral campaigns, organic growth, and increased sales. Our partnerships include IPSY, Boxy Charm, Fab Fit Fun, and we’ve worked with top retailers such as Sephora, Ulta, HSN, QVC, Credo and more! We bring all of this and more to our ZEST Brand-Building Immersive program, crafted specially for beauty and wellness founders, leaders and dreamers. Tomorrow is the LAST day to enroll in our BETA program at our special intro pricing, which kicks off this Monday 🥳! We still have a few calls on the books so if you were late to the party and you're interested in learning more grab a spot on my calendar for this week and let's get you in before kick off! 💛 https://lnkd.in/eGbrqTJb #beauty #beautyindustry #beautybrand #wellness #founder #femalefounder #brandbuilding #brandbuilder #community #marketing #storytelling

🌟💄 Holiday cheer meets beauty glam! December is here and we are ready to sleigh the beauty game. Get Glam, feel fabulous and let the festivities begin 🎄✨ What’s your go-to makeup look for the holidays? #Holidaybeautymagic #cosmeticalabs #CosmeticScience #ProductDevelopment #B2B #BeautyInnovation #SkincareInnovation #BeautyIndustry #Cosmetics #CosmeticsManufacturing

There’s one brand that’s become almost synonymous with Christmas every year, and that’s Coca Cola. It’s during the festive season that the brand decides to “tell a story” and highlight more human narratives and values, rather than putting product front and centre. We can see this from their Christmas advert this year, which focuses on the notion of kindness rather than being product-centric. The ad, “The World Needs More Santas,” embraces the idea that through acts of kindness, anyone can embrace their inner Santa. Kindness is one of the brand’s core values, and so they felt this was a particularly relevant message during the holiday season. Coca-Cola has long been associated with Christmas and Santa Claus. The iconic ad ‘Wonderful Dream (Holidays are Coming)’, featuring Coca-Cola Christmas trucks and Santa himself, first aired in 1995. And almost three decades later, the ad still consistently performs well against more modern ads from other brands in testing. In fact, Coke’s push towards feelings of happiness and kindness creates strong enough feelings in consumers during the holiday season that they even feel differently about the flavour in controlled tests on the human brain against Pepsi's overall feeling and brand! The bottom line? Evoking the right feelings accelerates how consumers feel about your brand, and at no time is this as heightened as during the Christmas season! 🎄

## Part 2: Scotch vs. American Whiskey - A Battle for the Ages The spirits landscape has undergone a seismic shift in the last two decades, with American whiskey emerging as a formidable challenger to the long-reigning Scotch. Once a bastion of tradition and ritual, Scotch whisky has found itself grappling with changing consumer preferences. The rise of the millennials and Gen Z, with their penchant for experimentation and individuality, has disrupted the category's age-old playbook. [1.] Scotch whisky has long been associated with tradition and ritual, often enjoyed neat or on the rocks. This rigid approach,dictated by a perceived sense of sophistication, has alienated younger generations who crave experimentation and personalization. The mantra "it's not whisky unless it's on the rocks" has become a barrier rather than a badge of honor, as younger consumers question the authority to dictate their drinking preferences. [2.] American whiskey, on the other hand, has embraced a bold and dynamic approach. It's broken free from the shackles of tradition, encouraging consumers to explore and experiment with different mixes and serves. This resonates strongly with younger generations who crave autonomy and personalization in their experiences. Take Johnny Walker, a quintessential Scotch brand, with its iconic lineup: Red, Black, Green, and Blue Labels. This progression, mirroring a consumer's career trajectory, while aspirational, might seem rigid and outdated to the millennial and Gen Z mindset. In contrast, American whiskey brands like Jack Daniel's and Jim Beam have fostered a culture of experimentation. Their messaging revolves around personal choice and enjoyment, aligning perfectly with the desires of younger consumers. While Scotch brands like Chivas Regal attempt to counter this trend with a focus on purpose and achievement, the battle for the hearts and minds of younger consumers remains intense. The question remains: Can Scotch whisky adapt to the changing times and reclaim its lost ground, or will American whiskey continue to reign supreme? #Scotch #AmericanWhisky #WhiskyWars #ConsumerTrends #GenZ #Millennials #10xer

𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐓𝐡𝐢𝐬 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐒𝐞𝐚𝐬𝐨𝐧 𝐰𝐢𝐭𝐡 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Are you ready to add a festive twist to your offerings this holiday season? Let’s talk about the magic of Product and Service Collaborations. 𝐇𝐨𝐥𝐢𝐝𝐚𝐲-𝐓𝐡𝐞𝐦𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐁𝐮𝐧𝐝𝐥𝐞𝐬: Imagine the delight on your customers' faces when they discover exclusive holiday bundles combining your products with those of a neighboring business. A bakery and a coffee shop teaming up for a 'Warm Winter Mornings' package? Yes, please! 𝐂𝐮𝐬𝐭𝐨𝐦 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: There's no limit to creativity when businesses join forces. How about a local artist and a boutique creating unique, holiday-themed apparel? It's about offering something special and one-of-a-kind that captures the holiday spirit. 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐁𝐨𝐱𝐞𝐬: Subscription boxes are quite popular, and what better way to spread joy than a box filled with assorted goodies from various local businesses? Curate a box that tells a story - a story of your community, craftsmanship, and holiday cheer. Collaborations are opportunities wrapped in a big bow. Get your creative juices flowing and see what magic you can make this holiday season. #SupportSmall #TogetherWeRise #CommunityOverCompetition #SmallBusinessStrategies

As the festive season approaches, it's the perfect time to reflect on our shopping habits and their environmental impact. Here at Harrity, we're committed to promoting sustainability, and we'd like to share some tips to make your holiday shopping greener. It's not just about the items we choose, but also how we shop for them. By being mindful and planning our purchases, we can make a positive difference for our planet. 🌎 Do you have any more tips for thoughtful gifting? We'd love to hear them! Share your ideas below! 🎄 #InnovativeGifting #HolidayInsights #MindfulGifting

Find out how brands are tapping into the consumer need for comfort. Our insights provide a deep dive into this evolving space. Check it out below!

Happy Holidays! ... kind of. It is already July and many businesses need to start thinking about their holiday packaging if they haven't already! We are going to be doing a "Christmas in July" series giving you the rundown on how custom packaging can elevate your brand during the holidays. First up in our series is advent calendars! Advent calendars are a great way to build excitement during the holidays and brands should definitely be taking advantage of them. Some people think about the cardboard box-type advent calendar with the small piece of chocolate in it when we talk about advent calendars, but they can be so much more! This fun holiday tradition can be an opportunity to give consumers a taste of your business by providing advent calendars with small samples of your products. That could be cosmetics, jewelry, food, and so much more! Check out our blog post to learn more about why you should be taking advantage of advent calendars during the holidays! https://lnkd.in/eAVUa9xZ #merchantboxes #christmas #holidays #christmasinjuly #custompackaging #adventcalendars #advent #holiday #holidaytradition #tradtions #family #packaging #cosmetics #jewelry #food #series