Fuse’s Post

The weekend’s here again, although for some of us, it’s been a full week of fun at EURO 2024 GmbH. We’ve been there with adidas, doing a pre-match Quiiz before specific games. Fans still have a chance to get involved through the adidas app as teams continue through the group stages for another week up to the 26th. Then we’ve got the gripping knockout stage.  The live Quiizes are run through the adidas app before kick-off, with adiclub points available to everyone who takes part. In another first for Piing and adidas, the Quiiz is hosted by an AI presenter. The fans loved our Piing Quiiz and Pen-kick so much that the PZPN (Polski Związek Piłki Nożnej) Polish Football Association will be using the games again for their fanzone in Warsaw at the fixture tonight, and on Tuesday. It might not seem like it sometimes, but there is life beyond football and elsewhere we’ve had a busy week with industry peers;  appearing at Sport Industry Group before the England game last night, and also at Games Talks Live in Manchester on Wednesday and Liverpool on Thursday; mixing it up with the games industry. We’ve also been providing some Piing action as one of the tech demos at TelefonicaFest in Madrid, where our Business Development lead for Spain and Latin America, Miguel Ángel Hernández, has been stationed. We're in good company at the festival, alongsie heavy hitters including Netflix, Meta, The Walt Disney Company and Playstation. The Union Cycliste Internationale Mountain Bike World Series will be arriving in Crans-Montana, Valais, up in the Swiss Alps from today until Sunday 23rd, where adi.tv will be using the Piing MTB game in the fanzone - a firm fan favourite.  The Piing family is also out supporting the Team Bristol Street Motors drivers at Oulton Park in Cheshire on Saturday and Sunday as we reach the halfway point of the BTCC season.  The EXCELR8 Motorsport-branded game will be played by fans in the Bristol Street Motors #MeetAtTheStreet fanzone. #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

Is Orange’s World Cup Campaign : The Creative Inspiration behind Puma’s Dive 🤾♂️? 🤔 Dejavu or Creative Coincidence? Orange’s campaign is one of the most powerful , magical and purposeful i ve seen recently. While Puma’s Dive campaign grabs attention, it’s worth examining its originality in the sea of sports advertising. 🏂🏇🏀🚴 Contrastingly, the Orange Women’s World Cup campaign stands out for not just its creativity but its impactful message on women’s empowerment in sports. As we reflect on campaigns that truly make a difference, it’s crucial to ask: Are we seeing genuine innovation or a replay of familiar themes? 🏆💡 Thoughts ? #CreativeEquity #InnovationInSports #OrangeWWC PS : magic happens at 0:59 in the video.

𝗔𝗖 𝗠𝗶𝗹𝗮𝗻 𝗮𝗿𝗲 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘀𝗶𝗻𝗴 𝗳𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 ‘𝗖𝗹𝘂𝗯 𝟭𝟴𝟵𝟵 𝗳𝗿𝗼𝗻𝘁 𝗿𝗼𝘄 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲’, 𝗮 𝗳𝗶𝗿𝘀𝘁 𝗳𝗼𝗿 𝘁𝗼𝗽 𝗰𝗹𝘂𝗯𝘀 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲. Insights from Deloitte on fan experience highlight the pivotal role features such as these have in modern stadia. Today, stadiums compete on a playing field that includes: 🏠Personal identification with the team 🏟️ The ability to have experiences that are unique to the stadium 🎵 Live entertainment before, during, and after the game 👭The opportunity to sit with fans who share their interests (https://lnkd.in/etx8-eCU) https://lnkd.in/eWAJdT_D

𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝗥𝗼𝗹𝗮𝗻𝗱 𝗚𝗮𝗿𝗿𝗼𝘀: 𝗪𝗲𝗲𝗸 𝟯 𝗼𝗳 𝟮𝟬𝟮𝟯 𝘃𝘀. 𝗪𝗲𝗲𝗸 𝟯 𝗼𝗳 𝟮𝟬𝟮𝟰 NorthStar Solutions Group, LLC wraps up its 𝐌𝐚𝐫𝐤𝐞𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐒𝐜𝐨𝐫𝐞𝐜𝐚𝐫𝐝 analysis of the French Open, comparing the marketability of this historic grand slam event between Week 3 of 2023 and Week 3 of 2024. Here’s what we’ve discovered in the final week of this year's tournament: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗣𝗼𝘀𝘁 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 Roland Garros continued to boost its social media activity with 1,914 posts last week, marking a 17.42% rise from the final week of 2023. This sustained increase in activity throughout the tournament has been a key strategy in maintaining fan engagement. 𝗧𝗶𝗸𝗧𝗼𝗸 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗦𝘂𝗿𝗴𝗲 TikTok followers surged by another 10.24% from Week 2 to Week 3 of 2024, showcasing the growing popularity and reach of Roland Garros on this platform. 𝐓𝐨𝐩 𝐏𝐨𝐬𝐭 in Week 3, 2024: Carlos Alcaraz dancing onto the French Open semifinals [Link: https://lnkd.in/gANQig4c] 𝐓𝐨𝐩 𝐏𝐨𝐬𝐭 in Week 3, 2023: Novak Djokovic walking his newly won, 2023 French Open trophy, through a large, cheering crowd. [Link: https://lnkd.in/g8arYRUb] 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 Despite the increase in followers and posts, Roland Garros saw a decline in average engagements across all social platforms. TikTok engagements were down by 45.36% compared to last year, and other social platforms experienced similar declines. The top post of Week 3, 2024 drew 389,002 engagements, which is 76,191 less than Week 2, 2024, and 528,930 short of Week 3, 2023. 𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 The data highlights the evolving dynamics of social media engagement for major sporting events like Roland Garros. While increasing post activity and follower growth are positive indicators, maintaining high engagement levels remains a challenge. We look forward to analyzing how these trends develop in future tournaments. Thank you for following our French Open Marketability Scorecard series. Please share your thoughts or insights with us! Photo Sources | Alcaraz: Olympics, Swiatek: Firstpost #research #marketing #socialmedia #tennis #media #RolandGarros #FrenchOpen #sports #sportsbiz

FORTIUS has won the 'Digital Platform of the Year' award at the Sports Technology Awards 2024 in London! What more is there to say? FORTIUS.io is the digital platform of the year, because it is the first fully integrated white-label event experience platform. It’s an 𝗮𝗹𝗹-𝗶𝗻-𝗼𝗻𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 + 𝗮𝗽𝗽 𝗮𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗶𝗻𝗴 𝗮𝗹𝗹 𝗲𝘃𝗲𝗻𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝘀𝗽𝗲𝗰𝘁𝗮𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗲𝘃𝗲𝗻𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗿𝘀. With our super app, spectators can plan better and customize their event experience by making all their bookings easily in one place: match tickets, flights, hotels, transportation, restaurants, merchandise, in-city experiences, premium hospitality services, etc. The platform supports rightsholders, event organizers, venues, sports federations, sponsors, clubs, governing bodies. They can interact directly with their fans and access valuable customer data. They also benefit from additional revenues with all the purchase touchpoints. In short, they take control of their event ecosystem. No wonder we run some of the biggest events in sports: World Athletics Championships 2022 and 2023, Rugby World Cup France 2023, UEFA EURO 2024™, Paris Olympic Games 2024, and the Louis Vuitton America’s Cup Barcelona 2024. If you would like to discuss how FORTIUS.io can help you take your event to the next level, please get in touch. #STA24 #OnlyfortheInnovative #DigitalInnovation #SportsTechnology #FORTIUS #AwardWinners

The quarter finals have been decided and we know the teams participating in the EHF Finals Men 2024! From the business side we also look towards the final games in Hamburg.  We are pleased to share that EHF Marketing and GIPEDO are joining forces for the EHF Finals Men 2024 in the Barclays Arena Hamburg. As we embark on this collaboration, we see it as a great opportunity to explore new avenues for engaging with advertisers and optimizing our match day operations. With GIPEDO's Workspace Sales, we are exploring the potential to access new advertising partners through the GIPEDO platform. The marketplace offers brands the chance to buy minutes during all four games. Through real-time insights and streamlined processes, we are eager to see how this partnership could maximize opportunities for all parties involved. Additionally, GIPEDO's Workspace Media offers the potential for smoother match day operations, allowing for efficient management of creatives. The qualified teams FÜCHSE BERLIN, Rhein-Neckar Löwen, SG Flensburg-Handewitt & Dinamo Bucuresti let us expect a good viewership, so stay tuned for more updates and check out the handball landing page on the GIPEDO website. We are excited about this partnership and the possibilities it brings. EHF Marketing | GIPEDO #GIPEDO #Partnership #Innovation 

The Women’s Six Nations series concluded last weekend with remarkable success, highlighted by record-breaking attendance figures! Across the tournament, an impressive 75,210 digital tickets were delivered, showcasing the growing popularity and reach of women’s rugby. Tixserve’s technology, including ticketing apps for Scottish Rugby, WRU - Welsh Rugby Union and England Rugby, facilitated smooth distribution of General Admission, Hospitality, Car Parking passes and Season Tickets across the series. The benefits of the solution were multi-faceted. First, fans enjoyed efficient wayfinding, ticket delivery, venue entry and enhanced engagement. The app’s features also enabled direct and streamlined communication, enhancing overall satisfaction and engagement. In addition, Tixserve’s solution contributed to operational efficiencies by eliminating Ticket Office queues, optimising ticket distribution, and ensuring compliance with safety standards. The platform’s data accuracy capabilities empowered the event organisers with valuable insights, enabling targeted marketing initiatives, revenue generation, and cost savings. We are proud to have played a part in the success of the Women’s Six Nations series, supporting the continued growth and celebration of women’s rugby. The record-breaking attendance and positive fan experiences underscores the significant momentum behind women’s sports, and we look forward to seeing further growth in the future! #PoweredByTixserve #WomenInSport #EventTech #DigitalTickets #FanExperience

It’s all kicking off in the world of Piing this weekend, quite literally, as we dial up the big screen fun at some of the biggest tournaments on the globe. The utterly gripping Union Cycliste Internationale Mountain Bike World Series travels to Val di Sole, Trentino, Italy from Friday to Sunday and adi.tv are there to bring the usual Piing fun to the fanzones. More than  3,000 people have now played our MTB game this season and it’s proven to be one of our most popular. The wait is finally over, Euro 2024 starts today and adidas are following up on their success at the Women’s World Cup last year with more Piing Quiiz, entertaining a global legion of fans at home during matches over the opening week - starting with the all important Germany v Scotland opener. Adidas will be engaging fans at home via the adidas app, running live Quiizes before kick off and giving out adiclub points to everyone who plays. In another first for Piing and adidas, the Quiiz will be hosted by an AI presenter. You’ll find Quiiz at:  Spain vs Croatia and Italy vs Albania on Saturday Belgium vs Slovakia - Monday 17th Germany vs Hungary - Weds 19th Spain vs Italy - Thurs 20th There’s more Euro 24 action and a first for fan engagement in Poland, where the innovative thinkers at the PZPN (Polski Związek Piłki Nożnej) Polish Football Association will be using Piing Quiiz and Piing Pen-kick in a number of fanzones for their Poland v Netherlands opening match on Sunday the 16th. In the US, Charlotte FC will use Piing Pen-kick in a busy MLS week with a match on Saturday against D.C. and then on Weds against Orlando - brought to fans by shirt sponsor Ally via MKTG. Let the games begin! #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

TEAMcard and Silverstone Circuit agree new expanded venue-wide partnership Silverstone Circuit, the home of British motorsport and host venue to the Formula 1 British Grand Prix has renewed with TEAMcard in an expanded agreement that will cover access control, accreditation, visitor management and verification services for the entire 155-acre site. Silverstone partnered with TEAMcard for venue access control in 2021, setting the foundations for a successful partnership that saw two record-breaking summers for racing fans entering the circuit. Matthew Evans, Business Systems Manager at Silverstone, said: "Working with TEAMcard has been a real game-changer for us. We have a whole host of different events that take place across the year attracting all sizes of crowds, from domestic race meetings to major events like Silverstone Festival, MotoGP and Formula 1. Regardless of the event size, the TEAMcard access control solution works seamlessly every time – we know we can really trust it." Now moving towards a third year in partnership, Silverstone have expanded their relationship with TEAMcard by activating the use of additional modules in the TEAMcard product stack – Accreditation, Visitor Management and Verification. These new modules will allow Silverstone to organise, manage and record the movements of every person arriving at the circuit, 365 days a year from a single system. Mike McEachern, Head of IT at Silverstone, said: "Working closely with everyone at TEAMcard has allowed us to better understand the wider product stack, and how their other solutions could work alongside access control to benefit our whole business. Stacking other modules like accreditation, visitor management and verification is allowing us to streamline more processes, collect better data and create better customer experiences across the board." For the full story, go to: https://lnkd.in/ervmHCmi #accesscontrol #accreditation #eventindustry #eventsindustry #eventmanagement #formula1 #f1 #sportbiz #sportsbiz #sportsindustry #Silverstone Daniel Huson Lee Howkins James Holifield Stephane Bazire Ben Phillips Robert Byrne Victor Leitch Josh Whittaker-Vyse Jean-Francoys Brousseau #sportsvenuebusiness #sportsvenuebiz #svblive Sports Venue Business SVB LIVE Cassandra Calleja

The Olympics Opening Ceremony will kick off in 100 days. The games captivate global audiences, offering unique moments for brands to own the moment and engage with 2 billion viewers worldwide. For your brand, this means: • Elevate brand awareness across screens • Be contextually relevant by aligning your campaigns with sports content. • Reach viewers across all devices with multi-screen engagement. • Capture attention with high-impact impressions by utilizing high-visibility formats in event coverage. By aligning with contextually relevant sporting events, your brand can capitalize on moments of high fan engagement worldwide, enhancing visibility and driving interaction. Learn about how to own the moment through a Teads Reachcast with a complete takeover or contextual segment : https://hubs.li/Q02wKXnf0 Curious to hear more about how you can reach your audience in this key period reach out to me. #digitaladvertising #reachcast #adtech