Gain Theory’s Post

Thanks to Justin Nel who started the IAB Australia measure up conference today with brand new Australian research from Gain Theory. Measurement is not enough, it takes time, commitment, expertise and creating organisational culture is key to accelerating growth for brands. Check out the following link to see what's coming up next at measure up: https://lnkd.in/gs-CksW3

📈 According to Nielsen’s 2024 Annual Marketing Report, global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join executives from Nielsen and TikTok at Cannes Lions as they discuss how to measure success in a changing digital landscape. https://lnkd.in/eeeq3wSp

In this episode of 7 questions to a marketer, I had a great opportunity to interview the creative powerhouse from Singapore, Guan Hin Tay, creative chairman of #BBDOSingapore and the author of the best selling book #COLLIDE. Check this out for some powerful insights,centered around brands and marketing. #brandguff #letstalkbrands

📣 Calling for 2025 IAB HK Awards & Working Committee Nomination by 31 Oct 🌟 Are you ready to take your involvement with the IABHK to the next level? We invite you to join the prestigious IABHK Committee and play a pivotal role in shaping the future of the digital marketing landscape in Hong Kong. Committees Open for Nomination: 📌AdTech & Programmatic 📌Commerce 📌Content Marketing 📌 Education & Career 📌 Measurement 📌 Awards Service Period ⏳The first 5 Working Committee service term is from January – December 2025. The working term for the Awards Committee is different and will start from April 2025 to March 2026, subject to the award project timeline. Benefits ✅ Influence the Industry ✅ Expand Your Network ✅ Drive Meaningful Change ✅ Enhance Your Professional Profile ✏ Join now and fill up the nomination form by 31 Oct 2024 (Thu): https://lnkd.in/gKSu6_U9 🔍 For more information on the duties and responsibilities: https://lnkd.in/genHMDxY  📩 Enquiry: info@iabhongkong.com Notes:  🔸Each corporate member is entitled to nominate ONE representative across the five working committees. An exception is made for Founding Members, who may nominate two representatives. Please note, nominations to the Awards Committee are not included in this quota. 🔸Nominees may indicate up to two working committees of their preference, ranked in order. Additionally, they may express their wish to be nominated for the Awards Committee. 🔸Nominees may concurrently serve on one of the five working committees and the Awards Committee. This is subject to the nominee's preferences, areas of expertise, and time commitment. #iabhk #DigitalFutureTogether #workingcommittee #committee #adtech #programmatic #commerce #contentmarketing #education #career #measurement #awards

In an industry burgeoning with award shows (and as winners of a lot of awards), I'd love for us to see juries in award shows encompassing the actual people whom we market to, judge the work themselves. Or heck, here’s a thought - even an award show by itself! How about categories like 'Youth' being judged by youth themselves? Or 'Marketing to families' being judges by families? Or 'Travel' being judged by travellers? Or 'Automotive' being judged by actual car buyers? And so on. Versus simply by us and our peers, so we can be a little less self-serving? Thanks ArabAd for featuring this perspective among other positive yet honest perspectives about the work we do (and should do more of) collectively as an industry, and how that work gets recognized (and should get recognized) by award platforms. Publicis Groupe Middle East Angela Bak

Was great for us to able to contribute to this fantastic paper for the IAB Australia launched today as part of their measurement innovation series. Check out our section with Mark Griffiths on the importance of adopting a test and learn approach and how it helps demonstrate success in practice. Download the paper here: https://lnkd.in/ef7yRug9 #digitaladvertising #measurement

Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!

🔎📊 How do you measure success in a digital world that’s everchanging? Join leaders from Nielsen and TikTok at Cannes Lions for an in-depth discussion on navigating the shifting digital landscape. Insights from Nielsen’s 2024 Marketing Report await! https://bit.ly/4aU2nM6

Highlighting Mira De Maeyer, Chairperson at UBA Belgium, in our latest paper on 'Creative Effectiveness.' Mira emphasizes the crucial role of creativity in brand building. In a landscape driven by data and internal focus, she advocates for placing consumers at the heart of our strategies and leveraging creativity to differentiate and connect. Together agencies & advertisers can create value. Discover her vision! https://lnkd.in/egJNgzjh

A fantastic way to kick off the week - judging the Effie UK Awards! There's more than a few reasons it makes for an enjoyable experience... 💡 The bar is high so reading the entries always provides great inspiration 💭 Fellow judges bring a breadth of opinion and experience to learn from 🏆 Acting as a judge provides a new perspective on what makes award-winning work worthy, and the write up engaging, which can be applied to your own entries 🔎 Proving the value and effectiveness of advertising is important to our industry. These awards are evidence that advertising can and does have positive influence on brands and beyond #effies #effiesuk #effectivenessawards #effectiveness #marketingeffectiveness