Gambit Strategies ’s Post

Future belongs to Media Buyers turned Creative Strategists, (here's why you should learn to be one, too) Unless you’re working with $500k+/month spend ad accounts, being good at creative strategy is a must. In the last 3 months, I’ve made 7 intros for media buyers, when I asked the person who was hiring them: “Do you need a creative or technical media buyer?” They always respond with “creative”. Facebook Ads have changed since 2016, it’s way better at targeting the ideal customer now, media buying became a commodity. Creatives run the media buying now. • Great creative + junior media buyer, will outperform, • Average creative + experienced media buyer. Brands want someone skilled at Creative Strategy, but who also has a grasp on media buying. This market feels like a blue ocean, not many media buyers have mastered the creative strategy, and many editors/creative managers have not yet started to learn about media buying. Learn it, deliver it, and you’ll have more business than you can handle. - P.S. do you agree with that we need more media buyers who are focused on creative strategy? (yes/no)

Every creative understands this. 👋 P.S. Swipe this Creative Strategy JD We're hiring a Creative Strategist at Motion (Creative Analytics) So we wrote a Job Description template. That you can literally swipe. Copy ours below: -- We want a Creative Strategist to help us ship more winning ads Who you are 🫵 You're a Creative Strategist. You've always been interested in both sides of marketing. The art & the science. Maybe you started as a media buyer but always had a creative side. Or, you began in design but felt like you wanted to connect your art better to results. Either way, you thrive on creating thumb-stopping creative that looks great and gets results. And we're looking for someone like you to help us win on paid social. What You’ll Do 🧠 * Own the end-to-end creative strategy process turning research, competitor intel, creative instinct, and performance data into new top-performing ads * Execute a mix of iterations (quick ad wins) and big swings (longer, more complex ad ideas) to scale ad spend * Brainstorm ad angles, hooks, and concepts that get attention  * Collaborate with designers, writers, and media buyers to turn napkin ideas into high-performing campaigns  * Monitor ad performance, analyze data, and continuously optimize campaigns for maximum impact. * Work with cross-functional teams, including performance marketing and product teams, to ensure alignment on creative direction and performance metrics. * Stay on top of the latest trends, techniques, and platforms, using them to inspire fresh creative ideas. What You’ll Bring 💪 * 3-4 years of extensive media buying experience, particularly with Facebook (e.g. Growth Marketing, Creative Strategist, Media Buyer, Performance marketing etc.). * Understanding the importance of creative in the paid media landscape * Strong understanding of ad performance metrics and how to translate data into actionable creative insights. * Experience with platforms like Facebook, Instagram, YouTube, TikTok, and other digital marketing channels. * Excellent communication and collaboration skills; you know how to inspire and guide creative teams to meet business goals. * A passion for creativity and a knack for combining data with storytelling to craft engaging and high-performing ads. * Experience building creative briefs and guiding projects from ideation to execution. Ready to join a team at the bleeding edge of performance marketing? Bring your passion, your ideas, and your drive and apply today. -- 👀 P.S. Know someone amazing? Tag them in the comments!

Earlier last year, I joined the Greater Cities Commission as a digital advisor, aka social media lead. Not long after, Machinery of Government (MOG) changes were announced, leading to the repeal of the Greater Cities Commission Act and to abolish the Greater Cities Commission. This surprising change has prompted me to seek fresh challenges and contribute my skills to a dynamic and innovative team. When one door closes, another one opens, right? 🚪✨ What a whirlwind journey it's been, navigating change in every direction! I’ve been fortunate to have the opportunity to work alongside some of the best digital gurus to capturing Commissioner headshots for the annual report, curating compelling social media content,  analysing and interpreting data to identify trends and insights and making recommendations to increase engagement to filming content and experiencing the manager life (Manager, Digital Content and Strategy) and let me tell you, it's like being the director of your own blockbuster! So, here I am, more motivated than ever to bring my skills and experiences to a team that values creativity, strategic thinking and effective digital communication. Here's a snapshot of my toolbox of awesomeness: • Slaying social media platforms – Facebook, Instagram, LinkedIn, you name it. • Analysing social media data like a detective solving a mystery (Sherlock, who?). • Overseeing the daily digital strategy hustle, focusing on growing audiences and creating engagement magic. • Producing top-notch, binge-worthy digital content, working the ropes with internal and external stakeholders for video and website material. • Executing digital media strategies that hit the sweet spot between impactful and downright unforgettable. • Master of the digital stage, using production equipment and software (think Vimeo and Adobe Suite) to create and edit content that steals the spotlight. • Navigating a diverse communication landscape, smoothly interacting across social media, newsletters, video and websites. • Adapting my communication styles like a chameleon to connect with a varied audience, from clients to stakeholders and staff. • Crafting and executing stellar communication plans. • Directing campaigns from inception to applause – managing logistics, securing venues, orchestrating travel arrangements, crafting key messages and interviewing the main stars. If you are looking to hire and have any roles in communications, marketing or social media that need someone with a flair for the dramatic (and the strategic), I am your person! Please feel free to message me. *Enjoy this photo of me visiting Meta.

Suppose you have some friends that work someplace where the market cap is under ~$1B with ~$2B lost in the past 6 months and in the last quarterly report holds more current liabilities (~$960M) than current assets (~$780M) with continued erosion in cash flows (bled ~$60M in the best quarter of the year). When you run rate the cash flows, this company will no longer be able to pay bills in October, maybe November, without bridge funding. Do you say something? Or maybe you quietly hope they find a better home. #jobseekers #jobsearchadvice #jobopportunites #jobs #marketing #marketingjobs #marketinganalytics #hiring #layoffs #gethired

ATTENTION: Superstar Digital Marketers & Media Buyers We Are Hiring Another Senior Media Buyer (OTE $80k - $95k) to join our growing advertising agency, Client Accelerators. Do you geek out on Media Buying and love driving revenue through Direct Response Marketing? Want to work with world class copywriters, videographers, operations, and other media buyers, to help clients grow to new heights? If so, this might be the perfect position for you.. We’re hiring another Senior Media Buyer at Client Accelerators due to our continuous growth. Here’s a few of the things we’re looking for… Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000 - $75,000 a day on these platforms. Some of our clients will scale very hard when we hit a winning campaign, so you will need to be prepared to do so. Forecasting: You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc.. Data-Driven Decision Making: In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities. Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic. Much More.. What’s in it for you? You get to work with myself & other world class marketers, creatives, & strategists to help grow our own internal offers & our clients. You will learn more about marketing, forecasting, & strategization at Client Accelerators over the next 12 months, then anywhere else. We give full benefits For W2s (Dental, Vision, Medical) After 90 Days - You Are Eligible For Unlimited Paid Time Off Interested? Apply in the 1st link in the comments below..

Every time you get a new job do you feel like this job will be different to find that the only consistent feature between you and every dysfunctional company you work at is you? Here's your chance to try once more with feeling! #jobseekers #jobsearchadvice #jobopportunites #jobs #marketing #marketingjobs #marketinganalytics #hiring #layoffs #gethired

ATTENTION: Superstar Digital Marketers & Media Buyers We Are Hiring Another Senior Media Buyer (OTE $80k - $95k) to join our growing advertising agency, Client Accelerators. Do you geek out on Media Buying and love driving revenue through Direct Response Marketing? Want to work with world class copywriters, videographers, operations, and other media buyers, to help clients grow to new heights? If so, this might be the perfect position for you.. We’re hiring another Senior Media Buyer at Client Accelerators due to our continuous growth. Here’s a few of the things we’re looking for… Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000 - $75,000 a day on these platforms. Some of our clients will scale very hard when we hit a winning campaign, so you will need to be prepared to do so. Forecasting: You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc.. Data-Driven Decision Making: In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities. Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic. Much More.. What’s in it for you? You get to work with myself & other world class marketers, creatives, & strategists to help grow our own internal offers & our clients. You will learn more about marketing, forecasting, & strategization at Client Accelerators over the next 12 months, then anywhere else. We give full benefits For W2s (Dental, Vision, Medical) After 90 Days - You Are Eligible For Unlimited Paid Time Off Interested? Apply in the 1st link in the comments below..

A strategy in nothing without execution, regardless of the difficulties which are faced.

As a Digital Marketing Manager or Media Buyer, one of the most common questions you get is: What returns can we expect from our ad campaigns? But here’s the thing—digital marketing isn’t always a straight line from spend to profit. For Hiring Managers and Clients, it’s crucial to shift the conversation from guarantees to strategies and learning phases. Before asking for exact ROAS from day one, consider the following: - Every audience is unique. Without testing, optimizing, and building data, we’re only guessing at what works. - Is the aim to increase brand visibility, capture leads, or drive conversions? Each has different metrics and timelines. - Focusing only on immediate returns can lead to short-term tactics that undermine long-term growth. Culture matters. Rather than looking for exact returns, we should be asking: What’s our long-term plan to scale effectively? #DigitalMarketing #MediaBuying #Hiring #MarketingCulture #AdStrategy #PerformanceMarketing

What Makes a Great Digital Marketing Manager? A top-notch Digital Marketing Manager is a creative strategist who can balance data with creativity. They: - Know how to grow social media channels and build engaged communities. - Masterfully craft content plans that resonate with audiences. - Stay ahead of digital trends and tools to drive innovation. - Analyze data to optimize campaigns and improve performance. - Collaborate seamlessly across teams to ensure brand consistency. Ready to level up your digital presence? A great Digital Marketing Manager does just that! 💡📈 Check out our new job posting. Apply while vacancy is still open! #DigitalMarketing #MarketingExcellence #Leadership #Growth #ContentStrategy