Gary Schneidkraut, ML, WSET II’s Post

𝙍𝙏𝘿 𝙘𝙤𝙘𝙠𝙩𝙖𝙞𝙡𝙨, 𝙧𝙪𝙢, 𝙖𝙣𝙙 𝙩𝙚𝙦𝙪𝙞𝙡𝙖 𝙨𝙚𝙩 𝙩𝙤 𝙙𝙤𝙢𝙞𝙣𝙖𝙩𝙚 𝙨𝙥𝙞𝙧𝙞𝙩𝙨 𝙢𝙖𝙧𝙠𝙚𝙩: 😎 Ready-to-drink (RTD) cocktails, rum and tequila are set to dominate the spirits market, according to new research. A survey of founders of UK independent beverage companies, by rum brand The Duppy Share in collaboration with CGA by NIQ, showed RTD cocktails, in particular, have garnered attention, with 52% of respondents forecasting “fast growth”, the largest across all formats. In terms of spirits, rum and tequila are the only categories that experienced growth in 2023 and are forecast to continue their upward trajectory, according to the companies surveyed, particularly as consumer interest shifts away from gin, which experienced a 14% decrease in sales last year. However, mirroring the trend seen in the US, agave spirits continue to gain momentum. This category saw a 4% increase in sales in 2023. Looking ahead, agave spirits are expected to maintain a steady growth trajectory, with a projected annual growth rate of 2% from 2023 to 2028. This is reflected in rum, showing a 2% growth in 2023, and forecasting a steady growth in the coming years from its larger base volume. FUNKIN COCKTAILS | B Corp™ MOTH Drinks - B Corp™ Liberation Cocktails

Our American Mule and Lisa's Lemonade are highlighted in the article "Pop Your Top: Cocktails in a Can" by the Two River Times. Learn more about why these RTD cocktails are making waves in the industry. #AmericanMule #LisasLemonade #RTDCocktails #TwoRiverTimes

Tequila is still pulling in the cash for bar owners. Gin and Whiskey aren't far behind, with a touch of rum joining in. I still believe a large percentage of the profits are derived (in the on premise) in the cocktail segment, as opposed to beer and some entry level RTDS. I like the emergence of the espresso martini and mai tai. Cordials and flavored spirits are making a comeback. Beverage Solutions || Big Dog New York LLC You need to get in the agave space now. Dont forget gin and cordials. https://lnkd.in/enTEC4Va

BACARDI COCKTAIL TRENDS REPORT 2024 The fifth annual Bacardi Cocktail Trends Report has been released, which predicts the key trends that will define cocktail culture and the spirits business in 2024. Read more at The Drop: https://lnkd.in/gzdjV9Tg #thedrop #BacardiCocktails #CocktailTrends #MixologyReport #CocktailCulture #SpiritsIndustry #DrinkTrends #CocktailInnovation #BeverageTrends #BarScene #DrinksBusiness #BartenderLife #DrinkIndustry #CocktailForecast #MixologyInsights #BacardiReport

Bacardi released its cocktail trends report, and here are a couple of highlights: ► The market stays premium. The existential-crisis zeitgeist of 2024 is inspiring people to reach for indulgent, once-in-a-lifetime experiences: unique cocktails, elixirs, and something extra-special (41% of U.S. respondents aged 21–44 are looking for more premium spirits next year). ► Tequila and Mezcal are dominating bartenders' interests. ► Non-alcoholic drinks (NoLo) are here to stay: in fact, 1-in-3 bartenders are interested in exploring non-alcoholic options, and nearly 25% of all respondents in the US are looking to drink more NoLo serves in 2024. ► Non-alcoholic vs alcohol choice mainly depends on the occasion rather than any lifestyle choice. Nearly 50% of NoLo consumers choose NoLo options on some occasions and full-strength alcohol options on others. ► Bartenders will likely continue to be the heroes of cocktail culture. AI gained some traction, but 60% of respondents across the UK, Germany, France, and the U.S. say they would miss the human touch and connection of ordering cocktails from a bartender if drinks were made and served solely by AI. Congratulations to the team! #trends #insights #cpg

WANT TO CREATE AWESOME NEW COCKTAILS? Ever wonder how new drinks are created? Here is your cheat sheet for making awesome cocktails #cocktailmixology https://lnkd.in/g-fU4crV

Transitioning from winter to spring doesn't mean giving up whisky cocktails. Discover how to create satisfyingly complex yet low-ABV drinks with tips from industry experts. Read on: https://lnkd.in/ewXb2yuk #whiskyadvocate #whiskycocktails #lowabvwhiskycocktails

In honor of the upcoming National #Margarita Day (2/22) for #TrendinciteTuesday, this week’s trend is #tequila. According to the Distilled Spirits Council of the United States (DISCUS), In the first half of 2023, agave grew in 15 out of the world’s top 20 beverage alcohol markets (including the US) – and recorded double-digit volume growth in 11 of them. The Bacardi Cocktail Trends Report 2024 named Margarita #3, Tequila Sunrise #18, and Tequila Soda #20 for the Top Bar Calls for 2024. Spate’s data showed that Google searches for Spicy Margarita reached a volume of 26.6K with a predicted growth of 20.0%. Margaritas are appearing in the RTD cocktail space with launches such as RTD Astral Margarita by Diageo. Watch the space as tequila continues to gain momentum and brands incorporate it into RTD cocktails such as margaritas. ¡Salud! Need a #marketing hand? From crafting custom #flavor #ingredient, and #beverage content to #ghostwriting to #trendreports to #marketresearch, Trendincite LLC is here.   Follow me on LinkedIn or email amy@trendincite.com

Pre-mixed cocktails drive US spirits Given the growing popularity of pre-mixed cocktails in the U.S., I believe Europe could see a similar trend. The convenience, variety, and consistent quality of these ready-to-drink options appeal to consumers, especially in urban settings where time is a premium. As the European market continues to evolve with a focus on convenience and innovation, pre-mixed cocktails could become a significant growth driver across the continent as well. https://lnkd.in/eC3SvbRu

Ingredient Spotlight: Get to Know the Spirits Used in Cocktails Spirits, also known as liquors, make for the base ingredient in most cocktail blends. They are supposed to have a neutral flavor profile and are used to add a boozy kick to the mix. If you know a little about cocktails, you’ll know that the base typically consists of distilled liquors such as vodka, whiskey, tequila, brandy, gin, rum, etc. These are the top choice in spirits and are always stocked in bars all around the world. If you’ve got an exquisite bottle of liquor sitting at home but don’t know what to do with it, try some of our favorite recipes. - Vodka Cocktails: Espresso Martini, Vodkatini, Black Russian, Milano, Vodka Sour, Kangaroo - Gin Cocktails: Negroni Cocktail, Dry Martini, Coffee Sour, Income Tax Cocktail, Clover Leaf - Whiskey Cocktails: Manhattan, Whiskey Sour, Mint Julep, Old Fashioned, Scotch Sour, Scotch Negroni, Highlander, Dreamsicle - Rum Cocktails: Daiquiri, Mojito Cocktail, Casablanca, Sloppy Joe, Mint Daiquiri - Brandy Cocktails: Cognac Julep, Brandy Sour, Brandy Manhattan, Sidecar, Pierre Collins, Hot Toddy - Tequila Cocktails: Margarita, Picador, Tequila Sour, Mexican Manhattan, Tequila Sunset, Tequila’tini, Rosita Don’t have the right glassware for serving cocktails? Start your collection with a versatile set of go-to pieces like these round cups and goblet-style glasses. Then keep adding as you go! #CocktailIngredients #CocktailCreations #DrinkInspiration #MixologyMagic #BartenderEssentials #CraftingCocktails #CocktailCulture #CocktailHour #CocktailInspo #DrinkIdeas