Hungry for the latest news on Google and AI? Saroj Gupta, Senior Media Manager, covers the most innovative advancements from Google Marketing Live 2024 and how they'll benefit marketing campaigns in the year ahead. Find out all of the ways Google's changing the marketing game: https://lnkd.in/ehxmq2BK 📖
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Digital Marketer | Crafting Campaigns that Convert | Data-Driven Decision Maker | Let's Elevate Your Brand's Digital Journey Together!
Did you attend Google Marketing Live 2024? If not, don't worry! We've got you covered. Read my article on some of the important updates mentioned in this event and let me know your thoughts on the potential impacts of these updates that you foresee. https://lnkd.in/ehxmq2BK 🔗 #googleads #GML2024
Hungry for the latest news on Google and AI? Saroj Gupta, Senior Media Manager, covers the most innovative advancements from Google Marketing Live 2024 and how they'll benefit marketing campaigns in the year ahead. Find out all of the ways Google's changing the marketing game: https://lnkd.in/ehxmq2BK 📖
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Consumers want –and demand– relevant online experiences from their favorite brands while expecting transparency and control over their own data. Therefore, achieving marketing that respects user privacy is one of our priorities at Google. This year, the rapid evolution of AI and the phaseout of third-party cookies from Chrome will redefine the way we do marketing. This challenging time brings new opportunities to seize, from generating new ways to create value, to redefining first-party data strategy and increasing the level of creativity. I recommend reading some key ideas from great Google leaders such as Marie Gulin-Merle, Dan Taylor, Joshua Spanier and Robert Wong on how to project our work for 2024. Tell me what you think! #MarketingDigital #AI #Google #Innovación #Cookies https://lnkd.in/eCnhAHbr
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AI is at an inflection point this year, with things feeling less certain but more possible. It has Jason Spero, VP of global business at Google, thinking about mobile’s early days. He shares how those lessons from the past can help marketers take action today and start putting AI to work 👇
AI and the digital marketing ecosystem
google.smh.re
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This week, we take a look at our key takeaways from last week's Google Marketing Live Keynote 🚀 The 11th Google Marketing Live event marked a significant shift towards AI integration across Google's partners, designed to enhance the user and advertiser experience. Click here to read more >> https://lnkd.in/g5cxnBmY #GML2024 #GoogleMarketingLive #Google
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In this article on The Drum, dive into the future of advertising with Microsoft Advertising's Nick Seckold and InMobi's Rohit Dosi. Discover emerging trends like AI which are revolutionizing the marketing landscape and actionable insights to harness their potential! 💡 Read highlights from their conversation: https://lnkd.in/d72dGDXz #MarketingTrends #AIinAdvertising #DigitalMarketing
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Check out Google’s trends and insights for a profitable 2024!! In 2024, brands should look at the wider impact of the advertising they produce and how the power of marketing can be a force for positive change. Discover the Insights from Google, from responsible AI to the new frontier of value. https://lnkd.in/dK72iBeQ
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"The practice of marketing is being fundamentally transformed by two events: the rapid acceleration of AI and the phaseout of third-party cookies later this year. Together, these changes will remake the status quo of digital marketing — and redefine how we do our jobs." #thinkwithgoogle #google
Marketing transformation in 2024 - Think with Google
thinkwithgoogle.com
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What happens when Google and AI team up? The world is about to find out. Search Generative Experience (SGE) is revolutionizing digital marketing in ways we once never thought possible. Think: understanding not just your search but also your intent. See how it will impact brands here. https://bit.ly/3VEycVr
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Senior Digital Marketing Manager| official Google partner| Growth Hacker| Marketing Strategy Specialist
The integration of AI in Google Ads is just the beginning. As technology advances, we can expect even more sophisticated and efficient advertising strategies. Based on my experience, using the new technology in Google Ads really pays off with great results. #AIinAdvertising #GoogleAds #Efficiency #AdvertisingStrategies
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#SocialMediaNews 🗞️ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘁𝗰𝗵𝗲𝘀 𝗖𝗼𝗼𝗸𝗶𝗲𝘀 𝗳𝗼𝗿 𝗔𝗜 𝗶𝗻 𝗔𝗱𝘀 🥠 Google is killing "cookie tracking" for advertising, but AI could save the day! 🛟 It can understand what people want from their data, even without following them around. This means the ad game will change, with first-party data and smart AI ruling the future. Marketers, get ready for a data-driven, AI-powered advertising revolution! 🤖
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