Gaurav Mor’s Post

Reflecting on 2022: My journey as a digital creator took an unexpected turn. While TikTok initially stole the spotlight, my focus has shifted. TikTok felt like the modern vaudeville stage—chaotic, fun, and creative. Yet, in 2023, Meta has successfully redirected my attention. The same videos that once dominated TikTok are now thriving on Reels. From views to likes, comments, and, notably, new followers, the engagement speaks volumes. As a marketing tool, my videos, particularly apartment tours, lead to direct interactions with new home buyers and sellers which in turn become closed transactions. In 2022, TikTok was my primary lead generator, but this year, Reels have taken the lead. By a long shot. I'm most intrigued by the professional community here. LinkedIn, with its business-centric focus, seems like the perfect match. I'm only getting started, but the potential for meaningful connections and collaborations is evident. You seem like a higher quality bunch of keyboard warriors. Looking ahead to 2024: Excited to continue growing my NYC real estate presence on LinkedIn, youtube shorts, X, and even the brand new threads. I aim to connect with ambitious and creative individuals. Here's to building a thriving community together! 🌟 #LinkedInGrowth #ContentCreation #RealEstateJourney #CommunityBuilding #nyc #business

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 🔍 Instagram is testing a “Creator Insights” feature on profiles only viewable by Brand Accounts, where brands can see a snapshot of the creator’s Growth, Reach, and Engagement over the past 30 days 📸 TikTok has quietly launched a new image-sharing app to rival Instagram called “Whee” 🥤 MrBeast is reportedly launching a beverage brand and a mobile gaming app ✏️ YouTube is experimenting with Notes, a feature similar to Community Notes on X, where users can add context to videos 🎶 Instagram has added the option to add music to carousel posts that feature videos 🎬 YouTube now lets creators edit videos that are more than 6 hours long 🧖♂️ Jake Paul has launched a men’s lifestyle brand, W, initially launching with body wash, body spray, and deodorant 🎥 Instagram is doubling down on its Close Friends feature, adding Close Friends-only Live Streams for up to 3 people 💬 YouTube is expanding Chat Topic Sorting to include comments on Live Streams

TikTok Takes Over as a Discovery Platform 🔍 Adobe study among 808 consumers and 251 business owners shows TikTok is now a key search engine for Gen Z. 🔍 TikTok's Rise in Product Discovery Over 40% of Americans use TikTok as a search engine. Gen Z leads with 64% using TikTok for searches. Baby Boomers are less likely to use it, at only 14%. Nearly 10% of Gen Z prefers TikTok over Google. 📹 Video #Platforms for Discovery Google is the top discovery platform for 91% of respondents. TikTok follows with 17%, close to Bing and DuckDuckGo. YouTube and TikTok are valued for their helpful videos. Google and TikTok are the top video platforms (39% and 17%). 🍳 TikTok’s Expanding Search Uses Consumers search TikTok for new recipes the most. Music, DIY tips, and fashion advice are also popular searches. TikTok is no longer just an entertainment app. Users rely on it for diverse discovery needs. ~~~ ✍️ TikTok Takes Over as a Discovery Platform 🔍 ♻️ Reshare if this resonates with you. 💌 To never miss insights like this subscribe to MarketMaze. Link in bio #TikTok #Adobe #Google

Let's #BeReal: It's hard to keep up with all of the apps that have come out in the past year. 📲 From Threads and Mastadon to Clubhouse and Lemon8, apps focused on photo sharing, audio expression, text-based conversation and more have all been fighting for users' (and brands'!) attention. But before you jump onto the newest app (or launch your brand on an existing platform), ask yourself a few questions to see if it's a good fit for your business and brand. 💬 🌟 Does this platform align with your mission and goals? (If your brand wants to provide exclusive content to members only, something like Twitter/X might not make sense for you.) 🌟 Is your audience on this platform? (Gen Z rules on TikTok, while Millenials still lean towards Instagram. Where does your audience land?) 🌟 Do you have the bandwidth to manage another platform? 🌟 Do you have a content strategy? (Part of your strategy could be repurposing your most successful content from other platforms!) 🌟 How will you track success? (Followers? Engagement?) In addition to asking yourself and your team these questions, we recommend testing it out for yourself before you create an account for your brand. It's the best way to start gathering inspiration and seeing how users are sharing their ideas on the platform! #SerendipityMedia #SocialMediaMarketing #MarketingTips

Instagram’s Latest: DMs are the main focus! 📲 Instagram is making waves with a new focus on direct messaging. 🔍 Key Updates: * 🌟 New Features: Introducing Notes for more private sharing! * ✨ UI Change: The messaging icon is now in the spotlight at the centre of the app’s lower bar. * 📤 Post Creation: The ‘+’ button moved to the top right – still accessible but less prominent. But why does this matter?: * 🗣️ More Engagement: Users are now sharing more through DMs than stories or feed posts. * 📷 Feed Transformation: Instagram's feed is evolving into a TikTok-like entertainment stream. * 🔄 User Behaviour: Adapting the app to align with current user preferences and habits. 🔔 Stay tuned for more updates on these exciting changes and how they can impact your social strategy! 🌐 #SocialMediaTrends #InstagramDMs #SocialMediaStrategy

Instagram’s Latest: DMs are the main focus! 📲 Instagram is making waves with a new focus on direct messaging. 🔍 Key Updates: * 🌟 New Features: Introducing Notes for more private sharing! * ✨ UI Change: The messaging icon is now in the spotlight at the centre of the app’s lower bar. * 📤 Post Creation: The ‘+’ button moved to the top right – still accessible but less prominent. But why does this matter?: * 🗣️ More Engagement: Users are now sharing more through DMs than stories or feed posts. * 📷 Feed Transformation: Instagram's feed is evolving into a TikTok-like entertainment stream. * 🔄 User Behaviour: Adapting the app to align with current user preferences and habits. 🔔 Stay tuned for more updates on these exciting changes and how they can impact your social strategy! 🌐 #SocialMediaTrends #InstagramDMs #SocialMediaStrategy

📢 March Social Media Round-Up: All the Updates You Need to Know! 📱 📈 Instagram: Instagram is stepping up engagement with longer Reels, allowing select users to upload 3-minute videos. 🔎 YouTube: Youtube introduces 'Altered Content' requirements, ensuring transparency in content authenticity. 📱 LinkedIn: LinkedIn gets playful, experimenting with games in the home feed to boost engagement. 🛍️ Instagram: Insta enhances shopping with 'Ads with Promo Codes,' making discounts directly applicable at checkout. 👀 Snapchat: Snapchat shakes things up by testing longer chat retention beyond 24 hours! 💰 Brace yourselves for the "largest in history" game show collaboration between MrBeast and Amazon Prime! Stay tuned for my updates! - I'm here to keep you in the loop. Remember, in today's digital landscape, continual learning and adaptability are essential for success! #socialmediaupdates #socialapps #stayuptodate 

I love this post by GRIN. It also opens up the mind to how lucrative an opportunity this creates for emerging businesses looking to make the most of their marketing strategies. One of the key principles to remember as a sales/marketing consultant is that "A confused customer never buys". That's why it is so crucial to ensure the message you send is not only clear and easy to understand, but also presented in a fun and authentic way to keep your prospects engaged.

you know who you are

Nowadays, the lines separating the online and offline realms are becoming more and more hazy in a time when technology affects every aspect of our lives. The emergence of social media apps like Instagram completely changed the way we interact and communicate. It also sparked the debate over the veracity of our online identities. Amidst this context, BeReal, an app that dared to defy the accepted conventions of the digital world, has emerged as a new player. Let’s take a closer look at the effects of continuously being online and the realms of Instagram and BeReal. ✨ #bereal #digitalreality #socialmedia #inflownetwork