Actively seeking full-time opportunities || Research @Dolby || Duke Grad || Co-Founder || Emerging Technology and Strategy Specialist
❓ Ever wondered what makes you keep swiping on TikTok or YouTube? ❓ Helloooo Good People! I'm really fascinated by Social Media and here is a presentation addressing my curiosities about the same! 🌟✨ 💡 What You'll Discover: ⏺ How do creators on platforms like YouTube, TikTok, and Instagram turn their passion into profit? ⏺ How does money and data flow amongst various stakeholders? ⏺ Why can't we stop swiping aka Doom-scrolling? ⏺ What makes social media apps use top-down swipes while dating apps like Tinder and Bumble Inc. use left-right swipes? ⏺ What are the UX design choices and psychological tricks that keep us hooked? ⏺ Despite huge followings, why do some creators struggle to make money? ⏺ What are the monetization hurdles on platforms like YouTube, TikTok, and Instagram and what are they doing to help creators thrive? ⏺ What’s the future of video consumption? Get a sneak peek into the latest trends and how they're reshaping our digital experiences. 🔥 Why It Matters: The creator economy is more than a trend; it's a revolution transforming how we engage with content. Whether you're a brand, a business, or a content lover, understanding these shifts is crucial to staying ahead. 👀 Take a Look: #CreatorEconomy #SocialMedia #DigitalTransformation #ContentCreation #Innovation #FutureTrends #LetsTalk #YouTube #TikTok #Instagram #Tinder #Bumble
Gaurav Mor This presentation is incredibly insightful! Understanding the dynamics of the creator economy is so relevant to know better about the psychological tricks and UX design choices that keep us hooked on these platforms. The distinction between the swipe directions on social media versus dating apps was fascinating! Can't wait to dive into this and learn more about what the future holds for video consumption. Thanks for sharing! 🌟
Insightful presentation!
Amazing work and insights, Gaurav Mor!
Marketing and Brand Management Student @ NEWTON | Actively Seeking Opportunities | Digital Marketing | Social Media Strategy | Market Research | Content Creation | Passionate Photographer and Fashion Enthusiast
2moGaurav Mor, sounds like you fell down the rabbit hole of social media's tricks to keep us glued to our screens. The UX design on these platforms is fascinating. Your explanation of the monetisation landscape and creator challenges was spot on, especially with the creator economy booming. The slot machine analogy for intermittent rewards is interesting, never thought about it that way.