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Facebook stretches out Reels to a maximum 90&second length. Meta sees Reels as an important aspect of its apps, and the platform is rolling out some new features for the format on Facebook. For one thing, Facebook is extending the maximum length of Reels to 90 seconds, up from 60. Meta increased the Instagram Reels time limit to 90 seconds last July, but both fall someway short of the maximum length of a TikTok video, which currently stands at 10 minutes.TikTok and Instagram Reels both have ways to sync clips with a song, and Facebook Reels is getting a similar feature called Grooves. Meta says this uses "visual beat technology" and that it automatically syncs and aligns motion with the beat of a song.Elsewhere, Facebook will offer an easy way to generate Reels from your memories. You'll also be able to take advantage of trending templates. This allows you to replace clips from an existing template with your own ones.Meta claims Reels is its fastest-growing format. The number of Reels plays have more than doubled over the last year across Facebook and Instagram. The company says reshares of Reels have more than doubled on both platforms in the last 6 months too. Since August, users have been able to cross-post Reels between the apps.This article originally appeared on Engadget at https://lnkd.in/dxrAJE9h https://lnkd.in/dmSXp63g

𝗕𝗿𝗮𝗰𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝘃𝗲𝘀 𝗳𝗼𝗿 𝗮 𝘀𝗵𝗼𝘄𝗱𝗼𝘄𝗻 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝗽𝗮𝗰𝗲…   Could it be a game changer? 🧐     TikTok is forging ahead in its quest to challenge its long-standing rival, Instagram, with the announcement of a brand new photo-sharing app, according to news reports.   TikTok has revealed plans for a "dedicated space" where users can share their images alongside captivating text.    News reports suggest some users have already received notifications detailing how their prized photo posts will seamlessly transition to the upcoming "TikTok Notes" app, unless they choose to opt out.   This move echoes a trend in the industry where social media giants borrow ideas from one another to stay ahead.    Remember Instagram's Reels? It was launched in 2020 as a response to TikTok's skyrocketing popularity.    Could this be a blessing in disguise for those who use TikTok for business?   With news of the US passing legislation that could see TikTok banned, unless it sold within six months of passing the new law, is this rumoured new photo app significant for business users?   Do you use TikTok for business? How effective do you find it over other platforms? --------   I'm Carl. I help business owners to Accelerate their businesses to the next level, giving them freedom to thrive at a personal level.   If this resonates, book a 𝗙𝗥𝗘𝗘 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 with me, follow me and subscribe to my newsletter (see links in profile).    #DeliveryWithAgility #breakthrough #socialmedia

❓ Ever wondered what makes you keep swiping on TikTok or YouTube? ❓ Helloooo Good People! I'm really fascinated by Social Media and here is a presentation addressing my curiosities about the same! 🌟✨ 💡 What You'll Discover: ⏺ How do creators on platforms like YouTube, TikTok, and Instagram turn their passion into profit? ⏺ How does money and data flow amongst various stakeholders? ⏺ Why can't we stop swiping aka Doom-scrolling? ⏺ What makes social media apps use top-down swipes while dating apps like Tinder and Bumble Inc. use left-right swipes? ⏺ What are the UX design choices and psychological tricks that keep us hooked? ⏺ Despite huge followings, why do some creators struggle to make money? ⏺ What are the monetization hurdles on platforms like YouTube, TikTok, and Instagram and what are they doing to help creators thrive? ⏺ What’s the future of video consumption? Get a sneak peek into the latest trends and how they're reshaping our digital experiences. 🔥 Why It Matters:  The creator economy is more than a trend; it's a revolution transforming how we engage with content. Whether you're a brand, a business, or a content lover, understanding these shifts is crucial to staying ahead. 👀 Take a Look: #CreatorEconomy #SocialMedia #DigitalTransformation #ContentCreation #Innovation #FutureTrends #LetsTalk #YouTube #TikTok #Instagram #Tinder #Bumble

Stay attuned to industry shifts! ✖️ X plans to revamp its Explore page with Grok-generated topic summaries and enhanced exposure for Spaces, aiming for engagement 📷 Instagram is experimenting with "Blend," a feature merging Reels shared with friends, aiming to enhance private content sharing experiences ✅ Meta introduces a fullscreen, vertically oriented video player, emphasising TikTok-like format, with improved controls and personalised recommendations to enhance user experience 🎶 TikTok's new dedicated photo app, possibly named "TikTok Notes," could rival Instagram's features amid experimentation Follow us for additional insights #brightonbusiness #sussexbusiness #brightonandhove #sussex #marketing101 #socialmediaupdates #socialchanges

Lemon8...the social media platform that combines Instagram and Pinterest in one place. Sign me up! This new trending platform, built by TikTok’s parent company ByteDance, is a lifestyle app focused on travel, wellness, food, and more. Geared towards showing a glimpse into the actual realities of life rather than Instagram's staged and perfected representation. While all of that sounds great in theory, there are some major logistics to be worked out and understood, such as how to monetize the app and if the app will receive the same pushback as TikTok in the US. If you've tried Lemon8, let us know what you think below 👇🏼 https://bit.ly/43RSzir #LSCollab #Lemon8 #Socialmedia #bytedance #hottake

The BIGGEST differences between TikTok & Instagram (as someone who’s had success growing followings on both): - aesthetics are king on Instagram. This is where your post your highlight reels (pun intended). - tiktok tends to skew younger / more social media savvy, and the second they think you’re trying to sell something, they will scroll. Think: off-the-cuff, authentic, less salesy. - don’t bother with long captions for TikTok. The interface is not user-friendly, and it’s a visual first app. - A strong hook is important on both, but I would argue even more so on TikTok. It’s extremely important to cut out any filler, and to focus the majority of your energy on your hook. - while there is the option for longer form videos on TikTok, I suggest breaking up your concepts into multipart videos, and never posting anything longer than one minute. #TikTok #Instagram #SocialMediaStrategy

TikTok Reels in Riches: First App Ever Outside Games to Grab $10 Billion from Fans! Hold onto your hats, fellow Kenyans! TikTok, the king of short-form videos, has just crossed a mind-blowing milestone: it's the first non-game app ever to rake in a whopping $10 billion in consumer spending across the Apple App Store and Google Play! That's right, your endless scrolling through dance challenges and cooking hacks has helped TikTok build a bigger treasure chest than any other non-gaming app in history.  Data.ai, a data analytics company, confirms this massive feat, adding that TikTok already had over $6.2 billion stashed away by January this year and added another $3.8 billion through the year. But how did they do it? 💯 Well, those virtual "coins" you shower your favorite creators with are the main contributor. These coins buy gifts, unlock features, and boost your online clout – and apparently, Kenyans haven't been shy about splashing them! It's worth noting that data.ai's analysis didn't include other ways TikTok makes money, like ads and the trendy TikTok Shop feature. So, the total haul could be even bigger! 💯 This milestone is a testament to TikTok's addictive charm and its ability to captivate audiences across the globe. From Kenyans mastering lip-syncs to global trends catching fire here, it's clear we're all hooked on the short-form magic. 💯 So, the next time you're lost in a TikTok wormhole, remember – your taps and coins are helping build a digital empire! Keep scrolling, keep creating, and who knows, maybe your next video will be the one to break the next billion-dollar record! Stay tuned for more updates on the ever-evolving world of social media and its impact on Kenyans and beyond! #tiktok #apps

#TikTok came in 5th as far as which platform had the most usage in 2024. Facebook came in 1st and its other apps like Messenger, Instagram, etc all fell right behind it. TikTok has been known to show massive growth in the past but has seen a downtick lately. A lot of people are contributing to the recent addition of #TikTokShop, an in-app storefront that allows users to purchase directly while scrolling and for creators to receive direct commissions. An idea that has quickly irritated many users into leaving the app due to feeling like they are growing in ads. As a #MarketingAgency that understands the benefits businesses get to reap from being present on social media, we understand both sides of the sword. More sales, but at what cost? Could we eventually run the pond dry? Yes. Overserving your audience by promoting 100% of the time and never providing value through education, entertainment or inspiration is a surefire way to get BLOCKED on any platform. ❌ Whether you work with us, independently, or through another agency, be sure to keep your marketing strategy ✨ tasteful ✨.

Hot Take: Threads will succeed and become another mainstream app similar to how TikTok thrived, but not for the same reasons. Where TikTok offered a completely unique experience, powered by an addictive algorithm for fresh content, Threads will instead capitalize on relationships. This interface isn’t new. That makes it easy and intuitive. A simple system of connecting with your existing audience across multiple networks, your time here swiftly feels like a gathering of old, dear friends. Connect with me there for more thoughts and, as the app progresses, strategies and tactics specific to influencer marketing:

Reels are going long-form! If the short-form Reels format is part of your strategy on Instagram, then you'll be interested to know that the platform is testing out 3-minute Reels in-app with some users if not longer.