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Customer Experience (CX) encompasses all business efforts to prioritize and manage customer interactions. From an IT standpoint, this involves seamless order fulfillment across e-commerce and retail outlets, unified customer-channel communication, and a comprehensive view of the customer journey. However, IT often takes a backseat in CX projects, despite its potential to enhance system integration and user interface for optimal customer engagement.</div><div class="read-more"><a href="https://lnkd.in/gT_tpNQb" class="more-link">Continue reading</a>https://lnkd.in/ganYayvG

Customer Experience Is King, but CIOs Could Do More to Help

Customer Experience Is King, but CIOs Could Do More to Help

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