Germanos’ Post

IAB SEA+India's 2024 AGM Insights Revealed! We are on a mission to unite the industry for collective progress and responsible growth! At our recent AGM, kindly hosted by TikTok, our Regional CEO Miranda Dimopoulos and esteemed board members from Unilever, Meta, The Trade Desk, The Coca-Cola Company, GroupM Nexus and Grab shared their invaluable insights on our 2023 achievements and discussed what’s in store for 2024. Key highlights include: • Brands Leading the Charge: Marketers are our fastest-growing member profile (+367%) as they recognise us as a preferred partner for their business objectives • Broadening Influence: Our content's reach soared to 3.2M views in 2023, with 25% of traffic from outside of APAC marking our global impact. • Enhanced Advisory Role: Our government advisory role is expanding, reinforcing our trusted industry leadership. • Exclusive Launch: The announcement of the WARC x IAB SEA+India co-branded content series, a groundbreaking initiative to showcase the diverse expertise and experience of our members. • 2024 Objectives: Emphasis on AI, retail media, privacy, technology & platform innovation, and cultivating a future-ready workforce. • Leadership Evolution: Find out more about our 2024 regional board and councils • Empowering Membership: Discover our flexible and inclusive membership model, designed to enhance your visibility and opportunities to contribute at all levels. Available in two formats, click below and read - or watch - to find out more! #IABSEAIndiaAGM #DigitalMarketing #IndustryLeaders #2024Vision

Last Chance to Make a Difference: Join Us at the Annual Matchmaking Event by Asians in Advertising! As we approach February 8th, I want to share some compelling data that underscores why your presence at the Annual Matchmaking event, hosted by Asians in Advertising, is so crucial. In the advertising industry, where the average executive is 43 years old and predominantly white (71.2%), Asian representation is alarmingly low at just 4.6%. This isn't merely a statistic; it reflects the diverse voices and perspectives that are missing from our narratives and campaigns. The unique insights and creativity that individuals from varied backgrounds bring are not just valuable but essential for advertising that truly resonates with a diverse audience. This event is more than a gathering; it's a vital step towards bridging this gap. It offers a unique platform for Asian professionals in advertising to connect, share experiences, and learn from each other in a supportive environment. It's about building a community where every voice is heard, and every idea is valued. By joining us, you're not just expanding your professional network; you're contributing to a movement that seeks to enrich our industry with diverse insights and experiences. Whether you're looking for mentorship, collaboration, or new opportunities, this event is the perfect place to start. Let's come together to challenge the status quo and advocate for a more inclusive and vibrant advertising industry. Your participation is crucial not just for your personal growth but for the collective advancement of diversity in our field. Don't miss this opportunity to be part of a transformative experience. Sign up now and join us in shaping a more diverse and inclusive future in advertising. https://buff.ly/47lWsP5 #AsiansInAdvertising #NetworkingEvent #DiversityInAdvertising #ProfessionalGrowth #InclusionMatters #VirtualEvent

Heading to Cannes Lions for the First Time! Excited to attend Cannes Lions as marketer with a solution oriented mindset, I’ve helped companies connect with US Hispanics, Gen Z, and female audiences by: - Implementing genuinely caring strategies - Using a project-based test and learn approach: Quick results, better understanding, and continuous improvement. -Listening to what the audience has to say and reacting to it Let’s figure out together how your brand can better understand US Hispanics, Gen Z, or Female Audiences ❤️ #CannesLions #DiversityMarketing #GenuineConnections #hispanicmarketing

Web3 experts, KOLs, influencers, advocates, and VIP partners will have a seat at Galileo’s RWA Roundtable that will happen at the NFC Summit | May 28, 2024. We have finally revealed them! Galileans who will be joining the summit will have a chance to witness the discussion and learn more about Real World Assets. Find out who they are: 👇 https://lnkd.in/etcWpUE5

"At Orange Digital Marketing, we celebrate #Ayudha #Pooja by honouring the tools of our trade—our creativity, innovation, and technology! 🙌✨ Just as this festival acknowledges the tools that empower daily life, we express our gratitude for the digital tools that help us deliver impactful #marketing solutions every day. Wishing everyone a prosperous and joyful Ayudha Pooja! 🎉💻📈 #AyudhaPooja #DigitalTools #Innovation #Gratitude #OrangeDigitalMarketing #MarketingExcellence"

Join us to celebrate Donald ALALENGBI’s 3th anniversary at Hashting! 🎉   5 years ago, we embarked on a digital transformation of #d2c promotions in Africa. And here are some highlights:  ⭐ From 1 activation in Cameroon to dozens of campaigns in 20 countries   ⭐ Middle East footprint with our first campaign in Jordan  ⭐ Gaining title of #Data Reliability & Transparency Partner for #CPG brands  ⭐ Becoming the preferred vendor for Heineken, Diageo, and Coca-Cola in Africa  This success couldn’t have been achieved without Donald's contribution and the African team's efforts. 💪 So what’s so special about Donald? Here are some facts: International Bridge Builder: Born in France, lived in Congo and Ivory Coast, Donald knows how to transform local campaigns into multinational successes    Trusted Brands’ Advisor: With extensive market experience and an IT background, Donald is a trusted business partner for global CPG companies    Data Geek: Donald makes real-time dashboards speak to our clients. Results? A 25% boost in sales in a single campaign for a major alcoholic brand.    Team Anchor: Donald keeps our dispersed African team connected. "It feels like we work desk to desk," they say.    Campaign Architect: Donald has led many complex, multinational campaigns. One of his achievements - activating 11 countries in one night for Heineken during the UCL 2022. Beyond work, Donald is an avid sports fan.  He rushes to yoga classes between basketball training and dance classes. 🏀🧘♂️💃  We’d like to see him in action, once! 😄 Donald, thanks for your contributions to Hashting's success and for being an important part of Team Green!💚 Congrats on your anniversary! 🎉👏  #workaversary #HashtingTeamAroundTheWorld #HashtingAfrica

🌍 Connecting with Customers Across Europe & GCC 🔎 This festive season brings joy and connection, and for one of my amazing clients, it also brought fantastic campaign results! I'm thrilled to share that our strategically crafted Eid campaigns across Europe and the GCC region generated strong interest and connected us with potential new clients. 🔋 The power of cultural marketing: By understanding and celebrating the unique traditions of Eid, we were able to create targeted campaigns that resonated with audiences across diverse regions. 💡 Here are some key takeaways from this successful campaign: 🔖 Relevance is Key: Tailoring messages and visuals to resonate with specific cultural celebrations fosters a deeper connection with your audience. 💲 Embrace the Local Touch: Understanding regional nuances and incorporating them into your campaign strengthens brand trust and authenticity. 🖌 The Power of Storytelling: Weaving cultural themes into your marketing narrative creates a more engaging and memorable experience. 📌 I'm incredibly proud of this achievement and the positive impact it's having on my client's business. It's a testament to the power of cultural marketing and the importance of building genuine connections with your audience. Have you tried incorporating cultural elements into your marketing campaigns? Share your experiences in the comments below! #EidMubarak #CulturalMarketing #DigitalMarketing #CampaignSuccess #Europe #GCC #ClientLove #MarketingWins

It’s one of our best-kept secrets, yet familiar to some: Since our founding, we've played our part in numerous events, whether hybrid, live, or virtual. We’ve always viewed events as integral to a communication strategy—an opportunity to bring your stories to life. Our expertise stretches from pre-recordings and live captures to broadcast solutions and meticulous technical execution. We excel in creating dynamic content that makes each event memorable, including engaging openers and comprehensive post-event recaps. Our goal? To blend creativity with technical precision to perfectly narrate your vision. We take pride in our 17-year journey of collaboration with partners at leading companies like TNT, VimpelCom, PayU, OLX, Prosus, and Fleet Forum, consistently enriching their communications landscape. Curious to learn more? Click this link to see how we can bring your story to life: https://bit.ly/4aSdEx7 #EventProfs #EventTech #HybridEvents #LiveEvents #VirtualEvents #StrategicCommunication #MemorableExperiences

Whether you’re announcing a new product, sharing a special offer, or keeping your audience updated, our bulk SMS service ensures your message gets to the right people at the right time. Ready to amplify your reach? Choose Lucini Italia’s bulk SMS service and connect with your audience like never before! Get started today! #BulkSMS #LuciniItalia #MarketingSolutions #ExpandYourReach #CustomerEngagement #SMSMarketing

🎉 Our CEO Kicked Off Vietcetera Media's Inaugural Customer Forum!  Decision Lab was pleased to present insights from our quarterly Connected Consumer Q2 2024 report, which shed light on effective strategies for engaging late Gen Z consumers in the rapidly evolving digital landscape. The forum brought together nearly 100 industry professionals for insightful keynotes and a panel discussion. We extend our gratitude to Vietcetera for organizing this impactful event and to all participants for their valuable contributions. Here are three actionable steps to help your brand connect with this segment: ⭐ Understand social media trends: Gen Z is a dominant force in shaping social media trends, influencing future consumer behaviors. Brands should prioritise engaging with this emerging consumer group.  ⭐ Establish digital presence: Gen Z exhibits unique preferences for digital platforms compared to older generations. Brands must establish a presence on their preferred channels to effectively engage and convert this demographic.  ⭐ Focus on content relevance: With shorter attention spans, brands need to understand what resonates with Gen Z for better content development. Relevancy in content is essential for engaging this tech-savvy group. For more insights, download our latest Connected Consumer report:  https://lnkd.in/edcAbw35 #DecisionLab #Vietcetera #CustomerForum2024 #TheAEconomy #ConnectedConsumer #GenZInsights