In our new paper, AI and the Future of CX, we explore how Generative Artificial Intelligence (Gen AI) can revolutionise experiences by balancing digital efficiency with human interaction.
At the heart of experience remains the fundamental need for brands to understand people and the role they play in their lives. Gen AI can significantly enhance how experiences are designed, delivered and measured. To evolve AI experiences using Human Intelligence (HI) principles, we emphasise the importance of understanding customer expectations, context and empathy.
You can download the paper here: https://lnkd.in/ekp4bWEe
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