Glenn Burgess’ Post

Advertising: A Force for Good 😃📺 In our modern world, we often discuss the downsides of Advertising on Mental Health. 🤔 But what if we flipped the script and saw it in a brighter light? Dive into our recent article “Advertising as a force for good” which examines how advertisements can promote positive mental health. Through the combination of narrative storytelling and widespread consumer reach, advertising campaigns have the potential to address social issues, sparking necessary conversations and driving meaningful transformations. Read now: https://lnkd.in/dtEnKBfb #Advertising #Research #NFL #ITV #Britaingetstalking #campaign #TV #good #mentalhealth #insights #article

I am very proud to share this article which I wrote during my final weeks at RTL AdAlliance. Mental health is real problem and the need for solutions is growing more pressing in our ever-digitalised world. It is such an important topic to me, and I'd appreciate your support by reading below! #Advertising #Mentalhealth #Solutions #Media #TV

AR FILTERS One of Australia’s largest providers of mental health, homelessness and suicide prevention support services Neami National approached us for a social strategy to launch their RightByYou website last year. The RightByYou website aims to support young people when they’re worried a friend may be suicidal. A part of the launch content we created included these two AR Filters for Instagram: What kind of friend are you? Today I’ll show care through... Creating custom AR filters can help increase brand awareness more authentically and interactively than advertising. By incorporating AR filters into your social media marketing strategy, you can boost user engagement and attract new followers to your brand by providing a memorable experience that sets your brand apart. If you or someone you know is struggling with mental health or suicidal thoughts, visit rightbyyou.org.au, call Lifeline on 131 114 or Beyond Blue on 1300 224 636. #arfilter #marketing #socialmedia

Working in the marketing industry is something we absolutely love. We are surrounded by a mix of interesting and creative people and constantly fed some amazing campaigns from various professionals in the industry. Today we wanted to celebrate a campaign we really enjoyed seeing coming about last year. We must take our hats of for this amazing campaign created by Norwich City FC – ‘Check In On Those Around You’, which the football club shared on World Mental Health Day in October 2023. Mental Health is an extremely important topic to keep in mind and somewhat difficult to bring to light in a way that engages people in the right way. This campaign has done an amazing job on capturing people's attention in two and half minutes and transmitting the message that sometimes the ones that struggle most are the ones that don’t look like they are. From a marketing perspective, we also think they have achieved great success: The film was viewed more than 57 million times on X (formerly Twitter), garnering over 153,000 reshares and 311,000 likes. On LinkedIn, it gained more than 1,000 comments and more than 20,000 reposts. It’s great to see and celebrate campaigns that create meaningful messages. Well done to those involved. 👏 And we believe the message it still worth sharing every day, not only on Mental Health Day. Make sure you check in with those around you. “At times, it can be obvious when someone is struggling to cope, but sometimes the signs are harder to spot.” Full video campaign on: https://lnkd.in/e-wFNnFX #CampaignSpotlight #MeaningfulMarketing #MentalHealthMatters #WorldMentalHealthDay #MarketingCampaign #YouAreNotAlone

OCTOBER VIBES ARE HERE! October is packed with fun, awareness, and celebrations! Let’s make the most of it with these exciting dates to keep on your radar: 1 Oct: International Coffee Day – Coffee lovers, how do you take yours?  2 Oct: International Day of Nonviolence – Let’s spread kindness today!  3 Oct: National Techies Day – Shoutout to the tech geniuses in our lives!  4 Oct: National Taco Day + World Animal Day + World Smile Day – It’s a triple celebration! What’s making you smile today?  5 Oct: World Teachers Day + National Do Something Nice Day – Tag a teacher who’s inspired you, or share something kind you did today!  10 Oct: World Mental Health Day – Take time for YOU. What’s your go-to self-care routine?  14 Oct: National Dessert Day – Sweet tooth alert! What’s your favorite dessert?  16 Oct: Bosses Day + World Food Day – Shoutout to all the amazing bosses and food lovers out there!  29 Oct: National Cat Day – Let’s see those adorable cat pics!  30 Oct: Checklist Day – Are you a checklist kind of person?  31 Oct: Halloween – Costume ideas? Let’s hear them! Let’s make this month memorable! Which date are you most excited about? Drop a comment below and follow for more! Click on the first comment to contact us. #jjpathfinder #usa #uk #california #branding #marketingdigital#smallbusiness #instagram #socialmediaagency #marketingstrategy #contentcreator #marketingtips #business #entrepreneur #socialmediamarketingtips #digitalmarketingagency #graphicdesign #onlinemarketing #virtualassistant #smm #nofakefollowers #organicgrowth #engagewithyouraudience #socialmediastrategy #attractyouraudience #contentmarketing #growyourbrand #marketingsolutions #businesssuccess #digitalmarketingexpert

Very interesting two-pronged social media strategy coming out of Sesame Workshop this week. The Elmo story is probably far larger in the zeitgeist right now, but they also hit it big with engagement by running their #HelpBigBird campaign, which was a week-long storyline where Big Bird was, well... suddenly not big. It was a really fun juxtaposition in a lot of ways: The Big Bird storyline took several days, and gathered steam with each passing day as a result. It pulled engagement from all angles: people tweeting joke responses, people earnestly wanting to help Big Bird, and of course other Sesame Street accounts playing along. The Elmo tweet exploded as this was happening, suddenly and (as far as I could tell) largely out of the brand's control, but the team capitalized on it in big ways, taking the mostly comedic reaction as an avenue to promote emotional wellbeing resources. The Big Bird campaign even folded in by responding to Elmo's initial tweet with another "part" of the story as his check-in. Really impressive synergy, put to good use for good causes. https://lnkd.in/epHBbeMz

Advertising can do more than just sell things—it can help change the way people think. By creating ads that address social stigmas, brands can help make society more accepting and open-minded. To make a difference, ads need to be creative, empathetic, and understand what people believe and care about. Whether it’s about mental health, body image, or other social issues, the right ad can start important conversations and lead to positive changes. As marketers, we have the power to use our work for good. When we create ads that challenge harmful ideas, we can inspire people to think differently and treat others with more kindness. Let’s use our creativity to not just tell stories, but to make a real difference. #MarketingForGood #SocialChange

It's human nature to want to understand yourself better - but social media isn't the best place to go for information if you're struggling with mental health. In a recent collaborative event for mental health providers, we were grateful to welcome Neuropsychologist and Founder of United Assessment David Rowe, Ph.D. and Founder of Future Centered Care Allison Weiner Kleinman LCSW to help us understand the value of comprehensive #neuropsychtesting for young adults (including what goes into testing and how results can help pave the way for effective long-term care planning.) In the clip below - learn Dr. Rowe's perspective on why self-diagnosis on social media is particularly concerning for #youngadults.

🌐 Social media isn't all fun and games! Excessive use can take a toll on teens' mental and emotional well-being. Here's how? 📱 Stay mindful, take breaks, and prioritize real-life connections! #HealthyHabits #TeenWellbeing #MindfulSocialMedia #SocialMediaHealth #MentalWellness #StayBalanced #SocialMediaDetox #UnplugToRecharge #SocialMediaOverload #BalanceNotBurnout #SocialMediaStress #MentalHealthMatters #MindfulScrolling #ScreenTimeAwareness Health Gennie

Setting limits on screen time is crucial, especially for children. Did you know social media platforms use persuasive design tactics to maximize user engagement and retention? These tactics are designed to keep users on the platform longer, which means more ads can be shown. Unfortunately, children are the most vulnerable to this manipulation and studies show that younger kids are spending more and more time online. Starting a dialogue with your family about safe social media use is more important than ever. Check out https://lnkd.in/eZnQNZ2c for tips on how to get started. #safesocialmedia #parentingtips #digitalwellness