Global Brands Limited’s Post

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The UK’s biggest RTD brand in the on-trade category is bringing light to an otherwise gloomy outlook for RTD’s. Despite figures showing industry and category decline across on-trade channels, VK has adapted to changing late night conditions and is seeing strong growth of 22% in the pub sector. Those in the pub industry are showing resilience and adjusting to consumer wants and needs, bringing the party to daytime and pub with VK’s range of flavours offering variety in both individual drinks and cocktail serves. Email enquiries@globalbrands.co.uk to find out how to stock. (Data source: CGA RTD Report MAT P05 2024)

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