Global Licensing Group’s Post

As the video says, wherever you are in your #licensing journey, #itstartshere with Global Licensing Group supporting you every step of the way.

Wherever you are on your licensing journey, #itstartshere. Re-introducing our Global Licensing Group. We thought it was time to remind everyone who we are, what's included in our group (FYI - it's not just tradeshows!) and why we're here. You'll see more and more of this over the coming months but check out the below. #licensingexpo #brandlicensingeurope #licenseglobal #consumerproducts #retail

We're gearing up for another productive trip to the #LicensingExpo, an event that has been instrumental in shaping our journey over the years. At the Expo, we've had the privilege to engage with numerous #licensors, forging #partnerships that have significantly contributed to our growth. Over the past few years, we've successfully onboarded several licensors, fostering mutually beneficial relationships. While we meet with existing partners and solidify our partnerships, we intend to meet with licensors who plan to expand their consumer touchpoints in the Middle East, North Africa, and Turkey. These regions have been experiencing continual growth across segments, Licensors who have a presence either with a direct office or through an agency have reaped substantial rewards. With a growing network of #licensees across multiple segments and many #retailers who have been fast to see the opportunities with licensed products, our region has tremendous potential. It is a matter of finding the right partner in the region who can implement global strategies and adapt them when necessary. And we believe that we are one such partner for the region. Reach out to us to find out if we could be that missing piece of the puzzle. Let's connect in #Vegas! #Licensing #ConsumerProducts #Partnerships #MENAT #LicensingImpact #StrategicLicensing

I asked Claude AI to analyze my latest post I did for RCA EMEA , and the results are pretty darn good! [.... this post demonstrates a deep understanding of the target audience, their pain points, and the unique value proposition of the RCA brand. The strategic execution is likely to generate high-quality leads and drive strong interest in the upcoming licensing event. Truly an excellent example of B2B marketing done right! 💯 ....] 𝘛𝘩𝘢𝘯𝘬𝘴 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴 𝘢𝘸𝘦𝘴𝘰𝘮𝘦 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘊𝘭𝘢𝘶𝘥𝘦.....😍 If you create content, I recommend using tools like Claude or ChatGPT for getting a quick, insightful first assesment of your post's performance. Try it! BTW: Speaking of marketing opportunities, have you heard about RCA's new European licensing options for Audio/Video manufacturers and beyond? 😉 This iconic American brand is an absolute gem, with over a century of legacy in music, entertainment, and innovation. So, why not head to the RCA EMEA LinkedIn page and see what it's all about? 👇 RCA EMEA - License an American Icon And if you're feeling bold, schedule a chat with Frank Goergen, the RCA EMEA Licensing Director, at the upcoming BRANDmate - B2B Networking Event. 👇 Frank Goergen ---------------------------------------------------- I'm Norman, blending 25 years of marketing expertise with a focus on B2B and licensing innovation. Follow me [ Norman Pralow  ]🔔and connect🤝 for strategies that get your business buzzing. #BrandLicensing #RCA #EMEA #MarketingConsultant .

🌍 The Top Global Licensors of 2024 is now released! Thanks to License Global for the comprehensive report (link in the first comment). 📢 On top of this: Message to all Brand Licensing Europe exhibitors, you have until August 9th to share your news at showdailies@licenseglobal.com #licensing #licensingnews #licensingtrends

Are you responsible for finding your organization’s sponsorship partners? Here are insider details on how our most successful clients find partnership opportunities long before their competitors (and techniques that have helped them build sponsorship proposals that convert new partners). https://bit.ly/42dGbtF

I spend so much of my time explaining what Licensing Expo is to people who've never attended before. So imagine my delight when the marketing team sent me this! If you're working on your business case for a trip to Vegas this May, this video may help. https://lnkd.in/eEqz844Y #retail #brandcollaborations #brandpartnerships #licensing #brandlicensing #retailstrategy

Brands are breaking the mold and shaping the world with consumer products at #LicensingExpo - It Starts Here! Watch our Day 1 highlights video now #brandlicensing #brandcollabs #brands #brandcollaboration

The question I've been asked most by CMOs, beside "How did this guy get in here?" is "If I have another dollar to spend, why should I spend it on sponsorships?" It's a fair question. And when it was asked 20 years ago, the answer was most likely a lot more art than science. Today, you can justify a sponsorship spend with any number of different tools that will measure effectiveness and efficiency of spend, ROI and other performance metrics. But, don't forget the art. When you're evaluating sponsorship opportunities, it's important to look at the qualitative aspects of the partnership. Does the property have a good reputation for servicing their sponsors? Does their mission match yours? Are the brand attributes of the property and the sponsor aligned? Who are the other partners? Would you want to be in business with them? Because in a very real sense, you are. Does the property stay on the back pages and off the front pages? So, the next time the CMO asks you that question, be prepared with the art and the science. And if you aren't prepared for that, make sure you have someone by your side who is.

Attention entrepreneurs and small business owners! Are you struggling with creating a product or service trademark and don't know where to start? I have the perfect solution for you! Recently, I attended an amazing Federal Trademark Searching webinar hosted by the U.S. Patent and Trademark Office (USPTO) and presented by Mariessa Terrell cohosted by Kyle Ingram. The webinar was designed to introduce the fundamental mechanics of using a trademark search system and how to apply for a federal registration. It covered topics such as why you should search, basic search strategy, common searches, and finding help. As someone who has attended this webinar, I highly recommend it to anyone who wants to learn more about creating a product or service trademark. Don't miss out on this opportunity to gain valuable insights and knowledge. To learn more, visit https://lnkd.in/gx8Bace8.