MRM’s Post

Thrilled to win Gold at the ANA #B2Awards with our client partners at the United States Postal Service! As part of the Association of National Advertisers celebration of B2B #MarketingExcellence, we were recognized for our work helping the USPS overhaul and modernize their sales enablement program to focus on customer-centric messaging at scale. This revamp allowed USPS to personalize marketing across their massive 12 million+ business delivery points. Learn more about the work:  https://lnkd.in/ewXdi_4n

That's a wrap for #CannesLions2024!   MRM tallied 1 Gold, 3 Bronze, and 7 Shortlists across the Creative Commerce, Health & Wellness, and Direct Lions categories.   Congrats again to our teams and client partners for their commitment to creative excellence. Watch the award-winning work below.   "Throwback Deals" - MRM Brasil x Samsung (🥇Creative Commerce) https://lnkd.in/eyDXXeUt   "Used Dream Cars" - MRM Detroit x CarBravo (🥉Creative Commerce) https://lnkd.in/dbWK6w6c   "Adopt Your Allergies" - MRM Chile x Allegra/Sanofi (🥉Health & Wellness)https://lnkd.in/dBthQFbd

Sending a huge thanks to WORLD WOMAN FOUNDATION for hosting MRM CEO, Global Chairwoman & MW COO Kate MacNevin for their inaugural #EqualityMoonshot Cannes Agenda to discuss how creativity can help tackle gender inequality. Panelists included:  Annemarie Hou Executive Director, United Nations Office for Partnerships Patricia Ratulangi, VP Global Communications, DE&I/CSR, Nielsen Fabiana Schaeffer, Co-Founder, Netza&CO And moderator Barby K. Siegel, Global CEO, Zeno Group To learn more about WWF’s mission for gender equality visit: worldwomanfoundation.com #McCannWorldgroup #CannesLions #CannesLions2024

As B2B marketing is undergoing a creative renaissance, LinkedIn Collective's "Dare to be Different" #CannesLions session captured a first-of-its kind discussion to dissect the increasing opportunities that B2B marketers (and agency partners) have to make creative bets that are as bold as the ones seen in the B2C space. To expand on the role AI can play, MRM CEO & MW COO Kate MacNevin highlighted that a greater emphasis on human connection and emotion in B2B creative will be paramount to marketing success as resources like GenAI continue to grow. To supercharge this ongoing B2B creative conversation, MacNevin was joined by fellow panelists Geoff Edwards, Conrad Persons, and Lindsey Evans. Thanks to LinkedIn and moderator Valerie Beauchamp for creating a space to bring the important B2B growth area to the forefront during this week’s celebration of creativity at #CannesLions2024. #ThePlacetoB2B #McCannWorldgroup

Kaching! Creative Commerce Gold! A toast to our clients partners at Samsung and MRM Brasil. https://lnkd.in/eWnQ2GGq #TruthWellTold #McCannWorldgroup #CannesLions2024 McCann Worldgroup, Cannes Lions International Festival of Creativity