Globant’s Post

🚀 Introducing Next-Gen Nuggets from Cannes! 🌟 We’re Karan Dang and Shruti Dang, Co-Founders of DANG, and we will be live from the Cannes Lions International Festival of Creativity festival! Join us as we dive into the latest insights and innovations that will shape the future of marketing. Every day, we’ll share the biggest highlights, key takeaways, and practical tips on how to drive Next-Gen Centricity™ for your brand. Whether it’s groundbreaking digital storytelling or the latest advancements in artificial intelligence, we’ve got you covered. Follow us on this exciting journey and transform the way you connect with the next generation of consumers. Stay tuned for our daily updates! #NextGenNuggets #CannesLions #BrandInnovation #MarketingTrends #CreativeLeadership #GenZMarketing #DigitalInnovation #FutureOfBranding

Since its beginning, in 2017, Creativity4Better’s purpose was and still is to inspire the marketing and communication community, challenge the status quo, raise the bar, highlight the brilliant creative minds of our times, who have contributed to creative excellence worldwide. Our question has always been – where would we be without creativity? As humans, as professionals, and as businesses.  We are not here to provide the answer, but rather to let our fabulous speakers present their views. Some may be better stage performers than others, some you may agree or disagree with, but they all have the edge and angle you would want to listen to.   Last week was all about Cannes Lions International Festival of Creativity, so we would like to take this time to interrupt your day to celebrate all the achievements in Cannes. We were extremely proud to see our C4B guests over the years, or those who will be with us for the 2024 edition, share the stage either as speakers, jurors, winners, or by simply being around, supportive of the creative process, as always. Moreover, we were elated to see the commitment of brands to creativity. Some of them are also our partners, thank you!   Kudos to all of you. We are grateful for your commitment and your contribution! It is a teamwork and you and your teams did wonders. We shall quote Sasan Saeidi, IAA’s World President and Chairman, on his key takes from this year’s festival: “- Creativity needs courage, but you need to remember that ideas are fragile, they need to be protected so they can see the light of day and impact culture. -70-20-10 is a great marketing blueprint. But the best marketers invest in the 10 with intent. The 10 are the big bets, that go on to become the future 20 and 70. The 10 are also the Lions. -AI and Language models are table-stakes today. All of them are almost identical. It’s the data points and inputs that will make the difference in the output, that goes on to enable creativity to own the white spaces in culture. -The difference between work and great work is a great client. All the great work that won- had a great marketer behind it (a CMO) that valued creativity as a true enabler for growth and not a risk. -Great work needs partners to scale. You can’t do it on your own- you need to borrow equity from others in today’s marketing industry. If you want to go far- go with others”   Lucy Jameson, Adrian Botan, Bianca Guimaraes, Mihnea Gheorghiu, Sir John Hegarty, Rory Sutherland, Islam ElDessouky, Sasan Saeidi, Laura Jordan Bambach, Catalin Dobre, Jacques Séguéla, Jo Wallace, Felix Richter, Kerry McKibbin, and so many more.

Excited and and honored to be part of a dynamic discussion at the Insights Lighthouse event during the Cannes Lions International Festival of Creativity. We will delve into "How insights-driven approaches are empowering marketers to optimize campaigns and drive personalized experiences."🌟 I look forward to engaging with an amazing group of professionals in insights, media, marketing, and creativity, including James Sallows, FMRS, Nendra van Wielink-Mohamed, Anna-Sterre Mees, Raquel Navarro-Prieto, and Arnaud Debia! "Let's transform the future of marketing and creatives together!" 🌟🚀 #marketing #creatives #insights

The word 'advertising' stems from the Latin work 'advertere' meaning 'to direct one's ATTENTION to.' And indeed trying to get #attention is, for me, the most important aspect of running a small content business, for over a decade now. It's hard to gain attention in the first place, amongst a plethora of competitors, internal resources, and ever-changing clients. And then ensuring that the content TVN creates gains the right level of attention to the right people at the right time. Therefore a few years ago we invested in a webcam #eyetracking product which helps us test our content before it goes live and we also offer that same service to other businesses. So, it's with enormous pleasure that I share the news that the 5th edition of #IAATalks is on the very subject of attention, moderated by the inimitable Rory Sutherland, on 2nd May and once again at the The RSA (The royal society for arts, manufactures and commerce). Come and join us as we discover how to gain attention, keep it and ensure people come back for more:) https://lnkd.in/emNjRiQM Sponsored by Hawk (an Azerion company), Azerion UK, GumGum & LG Ad Solutions. #attention #eyetracking #alchemy #focus #advertising #marketing IAA UK, Fredrik Borestrom, Kirsty Giordani, Sophie Lintott, Virginia Martyn, Laura Morris, Simon Betts, James Davies, Sophie Davies, Daniel Christie, Shanil Chande, Sam Alagbe, Johanna Krantz, Alex Roszkowski, Karen Fraser MBE, Deborah Widdick, Katie Cook, Breannah Anderson, Maria Shcheglakova, Dom Tillson, Fran Cowan, Mark Howarth, Una Kupla, Ollivia Dale, Karen Carter (She/Her/Hers), Nicky Owen, Jacqueline Franco.

It has been a long time since I attended a top-notch marketing conference and MAD//Fest London did not disappoint. It was a seriously impressive event packed full of fantastic and thought provoking content, at a super-cool venue with fantastic food and great cocktails 🍹 3 things that struck me the most: 1. AI, AI, AI: all marketers need to understand and know how to use it; it’s not going to replace us; instead it can be an awesome co-pilot and will be especially useful for small businesses without big budgets. 2. The importance of marketing fundamentals: strong strategic direction, brand positioning and differentiation, balancing the long with the short term and seeing marketing as an investment in value and not a cost - ignore these at your peril. 3. It pays to support mental heath in the work place. For every £1 invested in supporting mental health at work, employers get an average of £5 back. Thanks Ian Maskell and @Luke Wilcox for the ticket and great company. #madfest24

𝐏𝐮𝐬𝐡𝐢𝐧𝐠 𝐁𝐨𝐮𝐧𝐝𝐚𝐫𝐢𝐞𝐬 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Innovation is at the heart of Dutch Digital. We continuously push the boundaries of what’s possible in digital marketing to deliver exceptional results for our clients. Whether it's leveraging the latest technologies or developing creative strategies, we are committed to staying ahead of the curve. Discover how our innovative approach has transformed brands and engaged audiences in ways never seen before. #Innovation #SportsMarketing #DigitalTransformation #DutchDigital #CreativeSolutions

My ultimate takeaway from this article is that big brands with deeper pockets and huge customer bases now have to learn branding and advertising by the playbook of companies with tighter budgets. For a long time, I have never heard folks at Cannes Lions discussing product stories, embracing regular people's testimonials, being selective about which social media channels to focus on, and understanding that there is no new scalable model without first testing the waters. This has been how startups operate, particularly in communication and distribution. We'll see more big brands writing playbooks based on the learnings of the new age of DTC brands and tech startups as new media and advertising channels continue to emerge. https://lnkd.in/djywUsZa.

I enjoyed catching up with Brian Bonilla from Ad Age at Cannes Lions International Festival of Creativity earlier this week to dive into the "why" behind SPORT BEACH. As I shared with him, when I was at Microsoft, I used to say "I don't make ads, I make platforms." SPORT BEACH is a platform that we're excited to see evolve and grow. When you do your campaigns, don't be quick to change them. Let the message build and grow. More thoughts on why the tech industry needs marketing to survive, and why we shouldn't overhype what AI can do in its current form in our Q+A here: https://bit.ly/45AhRUB

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🌟 𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬! 🌟 Ever heard of the ""ALS Ice Bucket Challenge""? 🧐 Neither had we until ALS Association took the world by storm with this groundbreaking idea! They encouraged people to dump a bucket of ice water over their heads, share videos on social media, and challenge friends to do the same—all to raise awareness and funds for ALS research. ❄️💧 𝐖𝐡𝐲 𝐝𝐢𝐝 𝐢𝐭 𝐰𝐨𝐫𝐤? ✅ 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲:The challenge was easy to participate in and share. ✅ 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:It encouraged people to get involved and challenge others. ✅ 𝐕𝐢𝐫𝐚𝐥𝐢𝐭𝐲: The unique and fun concept made it highly shareable and buzz-worthy. 𝐀𝐭 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 𝐎𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧, 𝐰𝐞 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠. ✨ Our branding & marketing services are designed to uncover and implement the most innovative and effective strategies tailored to your brand. 𝐋𝐞𝐭’𝐬 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞! 📈 💬 Ready to captivate your audience? Let’s chat! 📲 #Branding #Marketing #IceBucketChallenge #ALS #CreativeMarketing #BrandingCouncilOrganisation #InnovativeStrategies #EngageYourAudience #MarketingMagic