Glossier, Inc.’s Post

It’s inspiring to me when organizations act strategically, with inclusion and impact in mind. To stay true to their brand, vision and values while refusing to allow others to put them in a box. (It’s what inspired me in 2019 when we worked together and still inspires me to this day. I love to see it! 💕) That’s exactly what Glossier, Inc. did when they partnered with the WNBA (Women's National Basketball Association) a few years ago to show that beauty and sports can walk hand-in-hand. 🏀✨🏀✨🏀✨ While other brands may have just recently tried to join the brand awareness game with women’s sports, Glossier has written the playbook. 🙌🏾🙌🏾🙌🏾 With their partnership with PROJECT BLACKBOARD INC, a community non-profit founded by a team of passionate basketball fans and players, they’re leveling up their game once again. With a recent renovation of basketball courts in Brooklyn’s Tompkins Square Park (vibrantly beautiful pics below!) *and* sponsorship of a local girls’ basketball team who plays on those courts, they’ve created a brand experience. Their goal of improving safety and motivating a new generation of kids to get out and play ball is inspiring. 🤩🤩🤩 And what’s even better? They chose local artist Na Chainkua Reindorf to take the ball and run with it, leading the artistic charge. Reindorf’s work was inspired by the impact of the WNBA. In a June 2024 Essence article, Reindorf said, “The eye in the painting is really about women reclaiming space and evoking confidence. I want them to feel like they have a place in the world.” 💪🏾💪🏾💪🏾 This move has not only beautified a well-loved sports space but transformed it into a bustling hub of activity that has brought excitement, joy and a sense of unity to the heart of Brooklyn. Congrats to Roya Shariat and everyone else at Glossier, Inc. for showing us how it’s done!! Thanks for the impact you have on the world. I’m in the stands fangirling and cheering you all on, watching for what comes next. 😊