Glossy’s Post

I listen to podcasts when I take my dog for his daily walk - keeps us both sane! - and this one was a cracker! Harvard Business School professor Ranjay Gulati discusses his case, “Etsy: Crafting a Turnaround to Save the Business and Its Soul,” which explores how CEO Josh Silverman made Etsy profitable by rediscovering the company’s commitment to social and environmental sustainability. I loved Cold Call host Brian Kenny's question "I think people are skeptical about this notion of purpose when it comes to business. What do you think stakeholders, employees, customers, shareholders, what do you think they’re looking for from business and business leaders today?" .......Ranjay's great response included "Etsy allowed me to clarify that purpose involves navigating economic and social benefit. It allowed me to think about how it benefitted Etsy. And also allowed me to see how a company actually embeds purpose into the organization. Well worth the 28 minutes - thanks Brian & Ranjay! Ranjay is the author of the book "Deep Purpose: The Heart and Soul of High-Performance Companies." #purposedriven #datadriven #projectlighthouse #employeeexperience #customerexperience #businesswithsoul

Excited to share that the first episode of “30 & Thriving - Conversations with Forbes Under 30” is out! 🎙️ 📈 The E-Commerce Expert: How To Build A $100M Empire From Scratch - Eliott Jabes 🚀 Did you start a business but failed in your first attempt? 💡 Eliott Jabes built an e-commerce platform to sell second-hand sneakers. After hard work and dedication, it still failed ❌ Instead of giving up, Eliott applied all the lessons learned from his first failed business to build what is today a big tech company worth millions of dollars. Eliott co-founded Stockly, a platform that enables e-retailers to sell products they don't have in stock by arranging for the products to be shipped from other official resellers and brands within the network 📦 In this episode, Eliott discusses the concept of building a business with your best friend, the importance of learning from mistakes, fundraising techniques, and his uneasy relationship with success. Links to various platforms to view the episode are in the comments below 👇

🎙️Here are my key learnings/takeaways from one of Lenny Rachitsky inspiring podcasts episode on Etsy product innovation, growth, and marketplace dynamics (link to podcast below) ⤵ 1. Clear KPIs: Set clear Key Performance Indicators (KPIs) to steer your marketplace in the right direction. 2. Narrative Matters: Craft a compelling narrative (the "why") that explains not just what you do but why you do it. 3. Customer Focus: Understand your customers deeply, especially during uncertain times like COVID. Your product should help retain them. 4. Seller Empowerment: Prioritise sellers. Involve them in product development and create a USP. 5. Buyer Experience: Create a top-tier buyer experience, differentiating a vast inventory with structured data. 6. Balancing Act: Prioritise both buyers and sellers to facilitate transactions and sales. 7. Insight-Driven: Share insights with sellers and use data to help buyers make informed decisions. 8. Experimentation & Value: Experiment wisely, focusing on value despite some failures (remember that about 80% of experiment fail) 9. Retention Strategies: Understand buyer intent and close the loop (i.e. habit loop framework) 10. Low Fees, High Competition: Establish a supporting ecosystem for sellers via various distribution channels and tools while fostering a community for collaboration. 11. Cross-Functional Teams: Foster collaboration among product teams and other business functions. 12. Ownership with Insight Drive product ownership with insights and data to drive success 13. Structured Approach: Organise teams for a holistic customer approach. Innovation is the spark that ignites growth, and together, they pave the path to marketplace success. 🚀🌐 #innovation #marketplace #growth #podcasthighlights #productmanagement

🚀 Are you truly grasping the concept of contribution margin in your business? This week I sat down with Thomas Gleeson, Co-Founder of StoreHero, a super interesting SaaS tool empowering brands to crunch numbers like never before, and I am so stoked for you to get to hear this convo! During our discussion, we dive into the challenges of balancing marketing efficiency, profitability, and cash flow in scaling a DTC brand. Thomas shares his journey from growing up in an e-commerce environment, working at Shopify, to eventually co-founding StoreHero with Karl O'Brien. He provides lots of practical advice on calculating and analyzing contribution margins and explains StoreHero's role in providing analytics that helps brands track and optimize their advertising spend for profitability. You're not going to want to miss this episode. It's packed full of practical advice on calculating and analyzing contribution margins and the benefits of using tools like StoreHero for informed decision-making. 💡📈 👉 Want more? Subscribe to our podcast on YouTube to be the first to know when the full episode drops. 🔗 https://lnkd.in/edpyamH5 #dtcbrands #scaleyourbusiness #founders

🚀 Transform Your Shopify Store with These 6 Essential Sections! 🚀 Are you looking to enhance your Shopify store and boost user engagement and sales? Look no further! In this episode of "The Optimized Store Owner" podcast, I've got you covered with the must-have sections for every Shopify store. Here are the key takeaways from the episode: 1. Tap into the Power of Social Proof: Customer reviews, ratings, and user-generated content are crucial for influencing buying decisions. Integrate a section on your product pages to showcase genuine customer feedback and build trust. 2. Transparent Shipping and Returns Information: Providing clear shipping costs, estimated delivery times, and return procedures on the product page eliminates potential surprises and gives customers the confidence to proceed with their purchase. 3. Elevate Your Brand with a Compelling Hero Banner: The hero banner sets the tone for the entire shopping journey. Make a strong first impression, promote sales, showcase best sellers, or share your brand story through high-quality imagery and compelling copy. What are your thoughts on these essential sections for Shopify stores? Feel free to tune in to the full episode for more insights on optimizing your store! Link in the comment section. And if you're interested in more tips for maximizing your Shopify store's potential, don't forget to subscribe to "The Optimized Store Owner" podcast for regular updates. #Shopify #Ecommerce #UserEngagement #BusinessGrowth #PodcastEpisode #TheOptimizedStoreOwner #ShopifyTips #DigitalMarketing #OnlineRetail #entrepreneurship

"Stasis is very unsatisfying. You need to be growing in some way as a person." On this bonus episode of Honest Ecommerce, we have Adam Robinson. Adam Robinson is the CEO and founder of Retention.com, an industry-leading Shopify Ecommerce solution for increasing cart abandonment revenue. Adam answers the most common questions about Retention.com, the scale of companies that it works best on, proving the high lifts on revenue, and so much more! Listen to the episode here: https://bit.ly/HECBonus21

What's it take to scale a bedding brand? We took a look at Suite702.com to find out. In this episode of CRO Rodeo, we walk through some nuances on building for a large catalog, having lots of variants, and the parts of your Shopify store that you should prioritize improving before you focus on building high-converting offer pages. Enjoy the first half of this CRO Rodeo and watch the full episode on Youtube: https://lnkd.in/dhi6X_fy

Why are people lining up up for bagel “drops” in freezing Boston? 🏁🥯 Check out the photo below from a recent Sunday morning outside the Brick Street Bagels pop-up at 7:45 AM. It's well below freezing, yet there's ~100 people down the block! 🥶 And this isn't just any line; it's for a bagel drop. Yes, like waiting for an exclusive sneaker release, but for bagels. Kudos to Brick Street for turning their bagel sales into an event, with people signing up in advance for a chance to buy. And then, standing in line to pick up their order. Week after week. 📈🔥 It’s fascinating to see this “drop” strategy work so well outside of its usual context (sneakers & fashion). For anyone who has tasted Brick Street Bagels, is the product wildly better than any bagel around? How much of the popularity can be attributed to scarcity, exclusivity, and the Insta-worthy pic that comes free with the experience? 📸 I did a little digging and Brick Street runs on a tech platform called Hotplate, a Y Combinator-funded startup that provides tools for independent chefs and bakers. I love their focus on building tools for this entrepreneurial niche and sales strategy. 🙌 Have you seen “drops” unexpectedly deployed for any other products or services? #MarketingTrends #Sales #Podcasts #Boston