GO Outdoors LTD’s Post

Had an amazing time last week in the Gold Coast for Retail Fest at the Convention Centre, Delivery on a sponsorship program my client had during the event: 1 x keynote presentation 2 x breakout sessions 20m x 6m customized exhibition stand It has been months of planning, pivoting, and developing creative concepts. It was early mornings, bumping in and building the stand, Ubering around the Gold Coast to get last minute items from Officeworks to Supercheap Auto and of course Bunnings 😂 We had it all on the stand: A spinning wheel competition, networking area and one of the electric vehicles And the pinnacle on the final day was when we had a cue of 60 key winners from the spinning wheel try their luck at unlocking the box to our major prize and win a trip to Uluru! There is nothing more thrilling and joyful when you develop an idea in your head, And then see it come to life and play out exactly how you imagined and planned it would! It was a great team that got behind the activation and volunteered their time to man the stand, talk to all the Retailers and of course, capture the leads! A brilliant 3 days was had a lot of laughs and memories were made from the experience ❤️ What is the best thing you have ever one from a competition at an event? Would love to know what you won in the comments below 👇 If you are looking for some creative ideas to engage your customers, comment below with the word ‘EVENTS’ and let’s have a chat about how I can help. 👇 👇 #eventswithimpact #events #eventorganiser #eventplanning #retailfest #sponsorships

For the Paris Musketeers, today is a landmark day—100 days to our season opener. This period is vital for several strategic initiatives: 1. 🏋️ Intense Preparations: OTAs are in progress and training camp less than 2 months away. Our coaching staff led by Marc Mattioli (HC) & Arnaud Vidaller (S&C), getting athletes to peak physical and strategic readiness. This preparation is key to our success on the field. 2. 🎟️ Ticket Marketing and Sales: We're launching targeted campaigns to fill our stadium with passionate fans from day one. Early ticket sales are crucial for building pre-game hype and support. 3. 💼 Partnership Enhancements: New partnerships with brands & media outlets are bolstering our resources, from training facilities to talent development, ensuring we're equipped to compete at the highest level. 4. 🤝 Community Engagement: Upcoming meet-and-greet events will strengthen the bond between our Musketeers and supporters, creating a united front as we head into battle. 5. 💪 Health and Wellness Focus: The well-being of our team is paramount, and our medical team led by Dr. Mohammed Kutenah is doing physical evaluations and ensuring recovery equipment and protocols are in place. Join us on this journey to glory. Season tickets are now available—be part of our story from the very start. https://lnkd.in/gv-Nc-sb #ParisMusketeers #100DaysToGlory #SeasonTickets #touspourun

Great article from JOHN TRAYNOR on how to make the most of your visit to the show - make sure you read it for a few tips and hints! #journalism #tradeshow #tradeshowvisitor #networking #advice #ots2024

What does the outdoor industry retail landscape look like in a post-pandemic world? Unpack the latest trends. #outdoorindustry #retailtrends

OUTDOOR BY ISPO 2024 Why you should come to #OutDoorbyISPO 2024! 💥 The global outdoor market is currently facing particular challenges. It's more important than ever to make a statement and position your brand in the best possible way. Learn about the diverse presentation opportunities at #OutDoorbyISPO from 3 to 5 June—the largest global platform for the outdoor community. 🏕️🧗♂️ 1. The place to be for your brand presentation: #OutDoorbyISPO is where the #keyplayers in the #industry meet. Present your brand and strengthen your business relationships. 💡 2. #Inspiration and #insights for your business: Get new food for thought for your business—whether it's about digital solutions, procurement, sustainability, access to new target groups or direct feedback on your products. 💬 3. The forum for tomorrow's #solutions: The outdoor industry is facing several challenges—from digitalisation to sustainability, as well as the current market situation. That's why personal dialogue is more important than ever. The solutions of tomorrow need comprehensive collaboration. What are you waiting for? ⏳ https://lnkd.in/evYfwR4x 📍WHERE—Shape the outdoor industry with us at the Trade Fair Centre Messe Muenchen 🎨 #THINKOUTOFTHEDOOR.

Roland-Garros showed me how not to treat clients 😂 I recently attended another Grand Slam this year, this time in Paris, which concluded last Sunday. While the sports vibe was cool, the persistent rain and service shortcomings left much to be desired. Here are some service takeaways I gleaned from my rainy, chilly experience, so you won't have to brave it yourself soaking wet. ➡️Being quick to adapt to client needs is crucial: The tournament is held outdoors, and Paris decided to mimic Eminem's "Stan" with non-stop rain. This led to significant disruptions in scheduling, yet even after four days of downpour, there were no options for basic warm drinks or adequate shelter. Organizers missed a prime opportunity to enhance visitor satisfaction by failing to adapt to changing conditions. ➡️Legacy thinking stifles innovation: Roland-Garros operates in a distinctly traditional manner, complete with Moet and Chandon pop-ups and exclusive venues for premium ticket holders. This reluctance to innovate and modernize impedes their ability to meet customer expectations and enhance overall appeal. It's a cautionary tale for any client-focused business looking to stay relevant. ➡️Monopolies are just bad for clients: As one of the top four tennis tournaments globally, Roland-Garros sells out tickets months in advance. The high demand often results in reduced emphasis on attendee comfort and satisfaction. Just as in marketing and PR services, healthy competition ensures continuous improvement and innovation, proving there's always room for better service. Looks like I’ll need to think twice before jetting off to Paris again for the Olympics! #PublicRelations #PR #RolandGarros

Being a newcomer at a significant exhibition event like Outdoor Retailer in Salt Lake City can be challenging, and building traction and interest is vital. This is how we did it… Our booth was constantly busy, and we reached numerous contacts and potential future partnerships, significantly boosting our brand awareness and receiving sales orders. Winning the Innovation Award from the show was indeed a bonus. Our secret to success? Engagement and fun activities! We organized a unique raffle where attendees could taste river water filtered by our Vitaloop bottle. Yes, you read that right—river water! Those brave enough to try were entered to win their very own VITALOOP. This creative and interactive approach drew a constant crowd and gave us valuable contacts for future partnerships. → Our tip for fellow exhibitors: Keep your booth interactive and fun! It's the best way to attract attention, make lasting connections, and stay memorable. * Focus on the product that resonates the most with the target audience at the show.  * Work with the organizers to ensure you get a good location that reflects your product category. A good location makes a difference. * Attending an exhibition is the best practice ground as you will meet many different customers and companies with customers who see things differently. Be open-minded, listen to what they say, and do not focus only on selling your story. Learn, adapt, and tune your story so it resonates even more. Outdoor Retailer Summer 2024 was a blast. Thanks to everyone who visited us, and I look forward to meeting again. kris robinson Michael Wadsworth Maria Almquist Rob Noe Jenny Kordick Gavin Jensen Ponch Membreño Alisha McDarris Clement Vasseur Bill Matthews #OutdoorRetailer #Vitaloop #Networking #Innovation #WaterFiltration #ExpoTips

Expo West Recap - Ok first off sorry for the delay - Had to take some time to let Expo West really marinate in my mind. Here is my take away - Expo West is definitely back...I think to pre-covid levels...Look I have no idea on what the numbers say, but did anyone else notice that it was way easier to navigate the aisles than in years past...Typically I would get caught motionless numerous times throughout Expo regardless of what section I was in, while this time I think I was always able to maintain some type of forward momentum. Does this mean there were less people? No idea, maybe they widened the aisles...whatever it was I am very thankful...I credit this development to helping me to avoid any post Expo sickness. Now since talking to dozens of brands since Expo almost everyone was very happy with their results and the retailers they were able to get in front of. As long as the brands are happy I'm sure this bodes well for next years continued participation. I'm not sure about everyone else but the most common topic of conversation for me was definitely brands looking for insights on UNFI's SSA policy. I had one brand tell me they just walked away from a conversation with Walmart buyers to come chat with me about it. Now without going into much detail I'd say about 90% of the brands I spoke with were pretty upset about the policy and were looking for ways to avoid having to pay the 2.5%. Highlight of the show for me - was definitely finishing up on Thursday walking down to Blaze Pizza having some peace and quiet with a beer and a bacon and pepperoni pizza for some time to unwind. Biggest disappointment - Without a doubt was not being able to touch base with as many of my friends and colleagues as I had hoped. I tried to jam the show into Wednesday and Thursday and that consequently resulted in my lack of time hunting down certain individuals. That said I'm glad I ducked out early Friday AM, I was able to catch an early flight and surprise my kids at their soccer game, Not to mention help with the bedtime routine. I can't thank my wife enough for holding down the fort with 4 kiddos at home - Can't imagine how all you sales warriors do it I'm homesick after just a couple days away. Until next year...

Glad to be featured in the Orange Sports Forum’s jubilee edition of the Holland Sports & Industry yearbook in an article titled “The supply chains of the events industry demand perfection”. “When we say ‘perfection’, what we mean is that no matter what happens, we ensure everything arrives on time for the event. Our team prepares for all the different scenarios, and has the right knowledge and network in place, not only to handle the different types of goods for these events but also to be able to solve problems quickly if and when they arise,” - Dik Bijl, Head of Events. #SupplyChainSolutions #EventLogistics #SportLogistics #ShareLogistics

Marketplace Events (MPE)—an independent producer of nearly 70 home and garden shows, 18 sport and outdoor shows, 16 holiday shows and 10 regional trade shows in North America—recently expanded its business in Canada with the acquisition of 31 events from Master Promotions, Ltd., elevating its total trade and consumer show portfolio to 111 events, which includes 66 in the U.S. and 45 in Canada. The 31-show deal—which includes 14 sport/outdoor shows, seven home shows and 10 trade events owned by one of Canada’s largest independent trade and consumer event management companies—marks MPE’s largest acquisition in its history. The 111 events in 53 markets currently attract 30,000 exhibitors, 2.5 million attendees and another 5 million unique web visitors each year. Read more here: https://lnkd.in/ecQuE35C Mark White #tradeshow #tradeshows #consumershows #eventprofs