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Embrace the Future of Shopping! 62% of global consumers plan to shop more through social media in the coming years—up from 53% last year! Social commerce is more than just ads; it’s a complete shopping journey influencing purchasing decisions. Now’s the time to optimize your strategy for this growth channel! Click the link to download our Future Shopper Report and learn how to stay ahead 👉 https://bit.ly/3Tl5NBC #SocialCommerce #FutureShopper #Ecommerce #ConsumerTrends

The statistic that over 2.14 billion people globally engage in online shopping, representing 27% of the world's population of 7.9 billion, highlights the significant reach and impact of e-commerce in today's economy. This penetration underscores the convenience, accessibility, and varied offerings that drive consumers to choose online shopping. For businesses, this data emphasizes the importance of having a robust online presence and the potential to tap into a vast and diverse market. It also signals the growing relevance of digital commerce strategies in reaching a global audience and adapting to changing consumer behaviors. #EcommerceGrowth #DigitalEconomy #OnlineShoppers #GlobalMarket #ConsumerBehavior

Bracing for the social media shopping phenomenon: #DHL on the latest trends in #ecommerce The initial chapter highlights trends shaping today's e-commerce landscape, based on a survey of 12,000 consumers in 24 countries https://lnkd.in/e7WX7jqq

🛍️ Find out whether our top 5 retail trend predictions in 2024 came true. In our latest article, we explore emerging trends in digital resale, social commerce, and payment innovations! 🖥️ We also explore why retail media networks could shape the future of advertisement and in which areas loyalty programs can help! Key Takeaways: - Resale Growth: Value-sensitive and eco-conscious shopping propel the second-hand market, with platforms like Poshmark and The RealReal leading the charge. - Social Commerce: Platforms like TikTok Shop are revolutionizing how consumers purchase, blending social media with e-commerce. - Retail Media Networks: Personalized ads are revolutionizing retail, providing more effective advertising opportunities closer to the point of sale. 💡Explore these trends and their impact on consumer behavior and retail strategy. Read the full article here: https://lnkd.in/dkyDRWb4 #RetailTrends2024 #DigitalInnovation #LoyaltyPrograms

Comscore, Inc. has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and how brands are engaging consumers throughout the consumer journey. Download the report to see the latest analysis on emerging trends and ways that brands are leveraging a cross-platform strategy to drive total awareness and engagement. Key takeaways include: ✅ Record $1.3 Trillion spend in 2023 ✅ Desktop growth outpaced mobile growth ✅ Q4 2023 achieved the highest quarter since Comscore reporting began #ecommerce #trends #retail

The global pandemic has profoundly impacted consumer behavior, reshaping the way people research and make purchasing decisions. With the widespread adoption of digital platforms, consumers are turning to search engines like Google for information on Consumer-Packaged Goods (CPG) more than ever before. According to recent data, the use of search engines for CPG peaks during the research phase, highlighting the importance of online information gathering in the consumer journey. In addition to search engines, videos and social media platforms are playing a pivotal role in shaping consumer behavior, particularly in the initial stage of inspiration. With the rise of digital content consumption, consumers are turning to videos and social media channels for product discovery and inspiration. Creative and engaging content on platforms like YouTube, Instagram, and TikTok are influencing consumer preferences and purchase decisions, driving engagement and brand awareness. Moreover, the shift to online shopping has not diminished the importance of in-store experiences. While browsing in-store, consumers are increasingly focused on comparing prices and evaluating product options. The ability to physically examine products and compare prices in real-time remains a crucial aspect of the consumer shopping journey, even in today's digital age. Overall, the global pandemic has accelerated the digital transformation of consumer behavior, emphasizing the importance of online research, digital content, and in-store experiences in the consumer purchase journey. Brands that effectively leverage digital platforms and provide seamless omnichannel experiences will be well-positioned to meet the evolving needs and preferences of today's consumers. #ConsumerBehavior #DigitalTransformation #CPG #OnlineShopping #DigitalMarketing #BrandEngagement #OmnichannelExperience #RetailTrends #SocialMediaMarketing #Ecommerce #Awgmen

Quote of the Day: "Digital & Social Commerce is the new store end caps. Digital & Social have become critical elements to a post-COVID store end cap display as more and more consumers discover products online creating a threat for legacy brands and a tremendous opportunity for new brands in an ‘Always On,’ ever-changing consumer world." From Comscore, Inc.'s most recent "State of Digital Commerce" report #omnichannelretail #ecommerce #retailsales

The 2024 version of EMARKETER's most-read report of 2023, Path to Purchase, is here!! Blake Droesch looks at how consumers discover, research, and ultimately purchase new brands and products, analyzing shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores. A few key takeaways: 🛒 Physical stores remain the primary source for product discovery and purchases across all categories. 🛍 Search engines and ratings/reviews are critical tools for in-store shoppers, outpacing other digital influences. 🏬 Price and in-store/website conversions are the top factors driving consumer purchases. As digital continues to grow, understanding the nuanced interplay between online and offline channels is crucial for brands aiming to connect with today’s savvy shoppers. Are you prepared? For a deeper dive into these trends, check out the full report (link in comments) #Retail #DigitalMarketing #ConsumerBehavior #eCommerce #MarketingStrategy #PathtoPurchase

🌐 Social media has evolved into a hub for social commerce A lot of customers are starting their shopping journeys directly on social media platforms, utilizing options like "shop now" or "learn more," seamlessly connecting to e-stores or engaging in Marketplace transactions. Around 20% in the Baltics and 35% in Sweden have purchased products or services via social media 🚀 It's fascinating to anticipate the retail disruption this shift might bring! However, it’s crucial for both buyers and sellers to feel confident about data sharing security with these platforms to ensure successful transactions. 🔒 Currently, only a limited segment of the population feels confident in sharing personal data with social platforms, with confidence levels ranging from 20% to 30%. There’s still a long way to go to build trust and fully harness the potential of social commerce. 💡 #SocialCommerce #RetailRevolution #DigitalTransformation #ECommerce #Baltics #Sweden #DataSecurity #MarketResearch

How Consumers Are #Shopping on Social Media & Tips for Retailers to Thrive! 🤔 The way we shop is undergoing a dramatic transformation. Gone are the days of solely browsing physical stores or clunky e-commerce websites. Today, social media platforms are rapidly evolving into vibrant digital marketplaces, blurring the lines between browsing, connecting, and buying. This shift in consumer behavior presents a golden opportunity for retailers. Understanding how consumers are shopping on social media and adapting your strategy accordingly is crucial for success in the ever-evolving #retail landscape. Let's discuss! 😎