GoodRx’s Post

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Dorothy Gemmell, GoodRx’s CCO recently authored a guest post for Drug Channels Institute, an HMP Global Company about 2025 trends, challenges, and opportunities for brands as it relates to patient access and medication affordability. She also touches on the growth in cash pay as patients increasingly become the payer, even when they have insurance. From unfilled prescriptions to compressed margins to inaccessible brand-name drugs, the prescription drug system is under intense pressure to evolve. Couple this with consumers paying more out of pocket and it’s clear that patients paying cash for prescriptions is a trend that may be here to stay. Click the link to learn more about GoodRx’s POV, and our solutions, by reading the full article at Drug Channels: https://lnkd.in/er8pnkP5

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Sarah G.

Strategic Leadership Executive|Results-Oriented|3x Author|Enthusiastically Focused|Passionate about transferable & cross-functional skills preventing professional stagnation, allowing for authentic & unique career paths.

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