GoPro’s Post

Creativity should be about fun. About play. About joy. And so should Sport. You know? But both can take themselves way too seriously. Sucking the joy and enjoyment out of both with dreaded words like “deadline” and “budget” and “competitive edge” can crush the soul. I find I need a release - know what I mean? That’s why I’m getting so much joy from collaborating with a new collective called The Revel Institute (TRI). TRI are a sports culture club that compete on their own terms - which is something I can really respect. They’re putting the fun back into sport and the joy back into creativity. Watch out for what they bring, because it might bring you some release too :-)

🌟 Reflecting on a Journey of Innovation 🌟 A few months ago, Trackman took a bold step in defining the future of sports by releasing a brand film that encapsulates our vision to create a better game. Today, as I look back, my heart swells with pride for the part we continue to play in transforming the sports industry. Being part of the Trackman family, it's incredible to witness firsthand the power of innovation and the impact it has on the sports we love. Our brand film, though released a while back, continues to inspire and resonate with audiences worldwide, reaffirming our commitment to excellence and innovation. 🚀 The Impact Continues: Every view, share, and conversation sparked by our film reminds us of the universal language of sports and the role technology plays in enhancing this global dialogue. It's not just about the advancements we've made; it's about the community, the shared passions, and the collective dreams of creating a game that's better for all. I am endlessly grateful to be part of a company that doesn't just dream of change but actively shapes the future of sports. The ongoing support and enthusiasm for our brand film from our community, partners, and peers have been nothing short of amazing. As we move forward, the spirit of innovation and the lessons learned from our journey so far continue to guide us. The conversation doesn't end here; it only gets more exciting. Together, with your support, we'll keep pushing the boundaries of what's possible in sports. Here's to the ongoing journey of innovation, impact, and creating a better game – together. Thank you for being part of our story. Let's keep the momentum going! #Trackman #InnovationInSports #ThankYou #ForABetterGame

Why so serious, serious? We love sport. But sport is supposed to be fun. When did it start taking itself soooooo seriously? Sports brands tend to immortalise the concept of a punishing challenge. Why not focus on the pure joy of play? That’s why we’ve joined with The Revel Institute (TRI). They understand the joy of play, and they don’t take themselves too seriously. They bring the fun to all things sport. As a collective, we share a passion for craft and creativity. Follow us on our journey together - and discover that when you TRI…you don’t have to TRI too hard.

Kru Live held a sports day! Seasoned Kru veterans and new faces competed side by side, revealing hidden talents and sparking friendly rivalries. It wasn't just about the races or games - it was about building stronger bonds beyond our desks and the day to day. It was reminiscent of a school sports day but with a grown-up twist – we weren't just running and jumping; we were laying foundations for better teamwork and communication. This break from routine reminded us of a crucial fact: play isn't just for kids. It's a powerful tool for building trust, enhancing collaboration and obviously, having fun! We’re making this an annual thing, Kru Sports Day is where team spirit meets team building, regardless of tenure or title. ---------------------- 🌐 We’re Kru Live, a global live engagement agency 🎯 Founded by Tom Eatenton 👋 Lead by our CEO Sarah-Jane Benham 👊 #WeBelieveInTheExperience 💪 We put experience at the heart of everything we do 🏆 We provide award winning staffing & entertainment 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

⚽️ The Ultimate Guide to Pitch Resurfacing 🏑 Resurfacing your synthetic sports pitch is more than just maintenance - it's an investment in your facility's future. Every 8 to 12 years, you have the chance to not only renew but also to enhance your venue to meet the evolving needs of today's athletes and community. Navigating this process can be daunting, but with the right guidance, it becomes a smoother journey. That's why Blakedown Sport & Play Ltd has compiled a comprehensive list of factors to consider when resurfacing your pitch. Discover all the essential insights here: https://lnkd.in/eKyqyVb6

➡️ Plan for success ⬅️ Success doesn't just happen, even for someone like Tom Brady 🐐 Just like on the field, Athletes need a plan and a team surrounding them to help achieve their personal branding goals. Playa Power is that team ⚡️ We're here to help Athletes build their strategy and score touchdowns in the digital world ⚡️ @sportstechworldseries

!!! Welcome to Day 51 of 100 Days Great Marketing Ideas !!! Today we shall learn about the multifaceted benefits of "Help your Allies Help You" marketing strategy. Business is a competitive landscape, and it's often futile to waste your resources outsmarting your competition. Instead if you can sort out your allies and collaborate with them in a symbiotic manner, both can grow simultaneously. Red Bull and GoPro, both operate in different segments, but cater to same thrill seeking audience. Reb Bull sponsors extreme sporting events like air race, mountain biking, cliff jumping etc. and participants capture their experience with GoPro. Eventually both these allies are helping each other, Red Bull by facilitating a platform for thrill seekers and GoPro a medium to capture their adventures. Both entered and leveraged a symbiotic partnership, facilitating growth in revenue, boost in brand awareness and engagement for both Red Bull & GoPro. If you too wish to incorporate this strategy, strategically find your allies. They might be in the same or complementary business. Find a way where both can help each other grow, collaborate or partner with them in order to indulge in a symbiotic relationship. https://lnkd.in/dgmsXjq7 #marketing #marketingtips #marketingideas #greatmarketingideas #brintmarketingsolutions #redbull #gopro #redbullandgopro #symbioticpartnership #helpyourallieshelpyou

What Does 6PM Sports DNA Stand For? 🔍 At 6PM Sports, our foundation is built on core values that drive our success and define who we are. Our DNA is a reflection of our commitment to excellence in everything we do. Here's what 6PM Sports DNA stands for: D - Discipline: Discipline is at the heart of our operations. It’s the consistency in our efforts, the determination to achieve our goals, and the perseverance to overcome any obstacles. Discipline ensures that we remain focused and dedicated, no matter the challenge.   N - Numbers: Numbers matter because they tell the story of our progress. They are the measurable results of our hard work, the benchmarks of our success, and the data that drives our decisions. Numbers provide us with clear goals and tangible evidence of our achievements. A - Attitude: Attitude is the optimistic mindset and the unwavering commitment to excellence that each team member brings to the table. It’s about fostering a culture of optimism, resilience, and a can-do spirit. A great attitude fuels our passion and propels us forward. These principles are not just words on a page; they are the guiding forces that shape our everyday actions and decisions. At 6PM Sports, we live by our DNA, ensuring that we consistently deliver value and excellence to our clients and partners. #6PMSportsDNA #CompanyValues #Discipline #Numbers #Attitude #6PMSports

I know that I am very fortunate to work alongside many creative talents, including, what I consider to be, the best currently working. Photographers, videographers, PR experts, journalists, social media professionals; thank you all. The Raceflix philosophy focuses entirely on the "story." If you are curious about this topic, you can download our free guide on "Supercharging Fan Engagement," which shares the neuroscience that we always try to apply to our work. You can find this via LinkTree at: https://linktr.ee/raceflix We see many great images and video footage; what takes a good image to the level of a great image? It is a story. The very best amongst you can tell an entire story in a single image. Banksy is fantastic at achieving this with his artwork. There are those amongst you who can achieve something similar. And this is where Raceflix brings its added value to our clients. With a background in journalism and photojournalism and formal training from the BBC and other film/TV organisations, our strength is in story-telling. Stories are based on people. Motor sport is no different. We love to see photos and video clips of cars from all eras, but the only thing that will cause an audience to linger, to be curious, to engage, and perhaps to complete a call to action, is a story. We love working with people in motor sport, and we were very fortunate to be asked to cover the super successful season of APR (Algarve Pro Racing) in 2023. There is a huge amount of content from the whole season, and it could have been cut in many different ways. Here is what we delivered on Christmas Eve, in time for the whole team to watch and remember the hard work, passion, dedication and professionalism that delivered a winning season. https://lnkd.in/e2VmT9Qj #apr #apracingteam #algarvepro #lemans #24hlemans #lemans24 #lemans24h #sony #sonyprofilmmaking #sonyprofessional #elms #crowdstrike #algarveproracing #portugal #p1 #2023

This still bothers me, and reminds me of office politics. We have athletes who have sacrificed so much of their time, families support, and literally worked 2nd and 3rd jobs to make their #Olympic dreams come true and NBC gives two multi-millionaires the honor of flag bearers. And yes I say NBC did it because I'd imagine the conversation was all about ratings for the opening ceremonies and how to guarantee these marquee players actually show up for the boat ride. Lebron and Coco are amazing athletes, and seem to be good people from all I can tell, but why not honor someone who is more representative of the spirit of the games. The ones who do it for the love of their sport and competition. I'm assuming these two aren't even staying in the athletes village since they can afford to stay wherever they like and visit Paris in first class fashion any time. We've got water polo players begging for sponsors, athletes not getting adequate food at the games, and parents who are on GoFundMe to get to see their kids compete. NBC shows us great BTS stories every night and they somehow can't spin this into the perfect people to represent us on the big stage? And, oh by the way, the best stories of the games so far are the underdogs like Men's Gymnastics, Mountain Bikers, Snoop Dog, and a dude in a speedo who isn't even an athlete. So how does this remind me of work? It's every rewards trip...and who goes - the top salespeople, which makes sense since they bring home the revenue. But who else? Every damn exec, whether they have any impact or not, somehow makes it on those trips and gets recognition at the event. Maybe 2 or 3 token 'contributors' get to go, but this ratio is always off, it really should be a couple of execs and as many of the top contributors as possible - this is how you build confidence on the team and show the opportunities to grow within an org. So W.T.Faulk NBC let's do better for the closing ceremonies...and go Team U.S.A. #Olympics #OpeningCeremonies #Sales #Recognition #IncentiveTrips #Team #Careers