No More Parachutes

At No More Parachutes, we believe that the power of design goes beyond aesthetics—it’s about creating tangible impact. Our recent collaboration with Football Beyond Borders perfectly embodies this philosophy. Aligned with our commitment to supporting communities, we were excited to bring our design expertise to schools across the UK. Working closely with ten schools, we helped them create custom crests and jerseys for their tournament. But it wasn’t just about the designs. We’re incredibly proud of the lasting impact this project had on the students—young people who are passionate about football and brimming with potential. Watching them take pride in wearing their team’s identity, crafted with their input, reinforced the importance of what we do. This project is a great reminder of why we love working at the intersection of creativity, community, and the beautiful game.

What happens when you bring a group of young people together, most of whom have never met, throw out the rule book, and just let them create? You get our first-ever T.R.I. Summer Camp—a three-day burst of sport, creativity, exploration, and connection, welcoming all skill levels. The only requirement? A willingness to have fun and try something new. No pros, no pressure—just pure enthusiasm. Our inaugural camp drew a fantastic mix of personalities in and around Castle Cary. All were strangers at the start, but by the end, confidence bloomed, and friendships formed. Throughout the camp, you could literally see them come out of their shells, find their voices, and encourage one another along the way. From designing and producing their graphic T-shirts (complete with weird, wacky, and motivational mottos) to collaborating on games and projects. On the final day, we wrapped it all up with a vibrant market stall designed and run by the young spirits. Their creations hit the spotlight while our collective playlist kept things fun, loud, and a little bit inappropriate (in the best way). It celebrated everything we’d built together—an imaginative community driven by the joy of sport, self-confidence, new friendships, seriously cool T-shirts, and the pure pleasure of play. We can’t wait to do it all over again! #TRISummerCamp #CreativeCommunity #NewFriendsAndConfidence #FunAndDesign #TeamworkAndTShirts #YoungCreators #InspirationAndInappropriateMusic

When was the last time you REVELED in something? To revel is to up the pleasure in play. At The Revel Institute (T.R.I.), play is our game. We want to inspire players to REVEL in the love of play. That’s why we launched T.R.I. We couldn’t resist the pull to build a PLATFORM FOR PLAY, fusing our massive love of sport with our mission to always change culture for the better. Read our manifesto here to learn more about how we revel. https://buff.ly/3WdrjJs

Sweet Protection's 'Connor' Goggle was designed with proprietary innovation, yes; but it was more importantly also designed using the team's insider ski knowledge that can only be born from a truly-lived passion for savouring the sweet edge of risk So as we embarked on a part of a series of campaigns designed to start to breathe life and shape into the new brand strategy, we wanted to lean into this passion. Their inherent understanding of what it means to live on the edge. Because it is this shared understanding that bonds Sweet Protection to its customers. And so we landed on "The Vision of the Unlimited" to conjur this full-blooded sense of aliveness and risk-taking. In so doing, we like to think we were as alive in our creativity as a skier is on the slope. https://buff.ly/3RIH3m2

Introducing The Revel Institute Summer camp: Castle Cary | August 12-16 | aspiring young people aged 16+ "Life is better when we play". Getting into sport for a love of it (rather than the seriousness of competition or getting fit) makes us want to do it more. It’s the same for those us involved in creative business, where ideas flow naturally when the process is full of joy. We believe that culture needs more play, all round. In the transition into the adult work world, young people find themselves at a crossroads. If you're a parent, you'll likely be thinking about how to guide them in this. That's why The Revel Institute (TRI) wanted to share the pleasures of working in a creative business with young people from communities in Castle Cary and surounding areas- fuelling their imaginations and firing them up with possibilities that could lie ahead of them. This is the thinking that has driven the No More Parachutes team to partner up with TRI to help mentor young people this summer - hopefully helping to generate a positive impact that ripples through our community, born from the spirit of the pleasure of playing. If this idea chimes with you and you'd like to be involved in some way too, get in touch to chat through how you might contribute, or simply if you'd like to know more.

Hasn't the weather been rubbish? 😕 🌦️ Feels more like spring than summer. So here's a look back at when we fully indulged the Spring vibe for Foot Locker. A Spring vibe isn't just about a look. It's about movement and energy. Our brief was to express that in this shoot designed to inspire an optimistic spirit. Turns out, spring was longer than we thought. Hope you're feeling optimistic? https://buff.ly/45r7H8N

🚨 Calling all Creative Impact champions in the #BCorp movement! 🚨 We are looking to provoke debate and stimulate conversation around Creative Impact, setting it as an important part of the agenda for doing better business. This isn't just for creatives it's for anyone in business who is interested in the value of creativity in business. At NMP we believe that Creative Impact has the potential to make traditional business practices more enriching and impactful. So by founding the *Creative Impact Group*, we’d like to bring together like-minded professionals who are eager to use their creativity for good—driving change that benefits everyone’s creative health and has an impact that goes beyond the bottom-line. So if you're on the B Hive and are interested in this agenda, let us know what you think, how you think it can work and whether you'd like to join. We hope to get busy brainstorming with you soon! 🤞

Creating genuine, rebel-hearted community is right at the heart of our client Dr. Martens plc core brand strength. But it doesn't happen by accident. It takes careful crafting. We chose Soundcloud-born rapper and producer to host an event to celebrate the partnership between DMs and JD Sports Fashion. We set the stage for Ayrtn to shine in his community-building in London’s Brick Lane, Dijonss. Our stagecraft (including customisation stations, a sponsored bar and a subtle but carefully-choreographed behind-the-scenes crew of creators and organisers) was designed to allow Ayrtn to host and mingle in his event, with no hard boundaries in a space set for chilled vibes and easy connections. All stretch target metrics were met. A comfortable fit and an easy win: https://buff.ly/4e8xHJT

We are B Corp! From today, we will Be #BCorp. That means we must Be Better, and encourage all those we work with to Be Better too. We want to Be solution, not problem. We want to work with companies who want to Be more than sustainable, Be more diverse and Be more fair. We want to Be healthy. We want to Be creative. We won't be carbon. We won't be slavery. We won't be single-use-plastic. We won't be tobacco. We won't be oil. We won't be any kind of exploitation or conflict. We won't be toxic. We want to do Better Business.

Why so serious, serious? We love sport. But sport is supposed to be fun. When did it start taking itself soooooo seriously? Sports brands tend to immortalise the concept of a punishing challenge. Why not focus on the pure joy of play? That’s why we’ve joined with The Revel Institute (TRI). They understand the joy of play, and they don’t take themselves too seriously. They bring the fun to all things sport. As a collective, we share a passion for craft and creativity. Follow us on our journey together - and discover that when you TRI…you don’t have to TRI too hard.