Goybo’s Post

The FMCG shopper is evolving rapidly. It's not just about price anymore. They crave experiences, value brands that align with their personal values, and are increasingly shopping online. To thrive in this new landscape, FMCG brands need to create meaningful connections, prioritize convenience, and embrace digital platforms. It's time to rethink traditional strategies and deliver what today's consumers truly want. #FMCG #ConsumerBehavior #MarketingTrends #DigitalMarketing #BrandStrategy

In the fast-moving consumer goods (FMCG) industry, understanding consumer behavior is essential for crafting successful marketing strategies, driving product innovation, and fostering brand loyalty. Join us as we delve into the intricacies of consumer behavior in the FMCG sector and explore how businesses can leverage insights to stay ahead in a competitive marketplace. #goybo #sucess #business #

FMCG consumers are a whole new breed. They're not just looking for the lowest price anymore. They want products that match their values – think sustainability, ethical sourcing, and social impact. They expect personalized experiences, crave convenience, and are heavily influenced by what they see online. Is your brand keeping pace with these evolving demands? Are you offering more than just products? Are you delivering experiences and building a community? It's time to rethink your FMCG strategy. The future belongs to brands that understand the new consumer. #FMCG #ConsumerEvolution #NewConsumer #RetailTrends #Marketing #Goybo

FMCG consumers are a whole new breed. They're not just looking for the lowest price anymore. They want products that match their values – think sustainability, ethical sourcing, and social impact. They expect personalized experiences, crave convenience, and are heavily influenced by what they see online. Is your brand keeping pace with these evolving demands? Are you offering more than just products? Are you delivering experiences and building a community? It's time to rethink your FMCG strategy. The future belongs to brands that understand the new consumer. #FMCG #ConsumerEvolution #NewConsumer #RetailTrends #Marketing

Why Innovate? Companies that innovate more than average experience twice the growth. In grocery, winning brands launch more new products and gain more value from them. In the UK grocery market, the shopper is faced with 20,000 to 25,000 products when shopping. Between 60 and 90 new products on average are launched every year in every category. Few of these will survive and even fewer be successful. This is huge competitive clutter to cut through and success can take a long time. Our new research examines the relationship between launch activity and share change for 1000s of brands across a large number of product categories in the UK to provide recent evidence about the link between brand innovation activity and growth. Watch out later this week to get access to the research report. #BrandInnovation #GroceryInnovation #FMCG #GroceryIndustry

⚡ In the fast-paced FMCG world, being agile is essential! Brands must leverage data-driven strategies, contests, and loyalty programs to stay ahead of shifting consumer preferences and rising costs. Dive into our guide to FMCG marketing: https://bit.ly/43qGiTk #FMCG #LoyaltyPrograms #marketing

Here's a quick glance at how global brands are matching the easter vibes.

Unlock FMCG success with shopper marketing! 🎯 Understand consumer behavior at the point of purchase to drive sales and brand loyalty; stay ahead with the right tactics and tech! https://bit.ly/3RXDoRx #FMCG #ShopperMarketing

Fast-Moving Consumer Goods (FMCG) brands use different shopper marketing strategies to help drive sales. These strategies are designed to remove as many barriers to buying a product as possible, particularly close to or at the point of purchase. See some examples of those strategies here: https://bit.ly/3RXDoRx #FMCG #ShopperMarketing

While I used to work at a Self-serve store, here's what I learned about how they subtly influence purchases… . . . The Art of Category Management The strategic way to place and promote products plays a significant role in influencing consumer behavior. Here's how category management shapes the way we shop 🛒: 👀Product Visibility: It's like the saying "Jo dikhta hai, woh bikta hai" (what is seen, is sold). Category management helps increase brand visibility, leading to unplanned purchases and improved sales. 🔭Navigation and Convenience: Clear category organization and proper signage, like in the picture below for instant noodles, enhance the shopping experience and encourage trials for new brands. ✨Brand Perception: Placing complementary categories together can influence brand choices and act as cross-promotion—for example, noodles and sauces. Effective category management is a win-win situation for the retailer, shopper, and brand. What do you think about the impact of category management on consumer behavior? Share your insights in the comments below! #fmcg #fmcgsales #categorymanagement #shopping #mt ----------------------------------------------------------------------------------- Follow Vruti Tikyani for more such content on Sales & Marketing  & Press the bell icon 🔔 -----------------------------------------------------------------------------------