GRAPEFRUTE - Talent Acquisition Specialists for R&D in Life Sciences & Consumer Goods’ Post

Great article in Cosmetics & Toiletries, featuring Curion's Brent Andrew Livermore - "There's a much bigger picture to the overall product sensory experience, however, encompassing facets of sustainability, personalization, inclusivity and multisensory input — many of which could be powered by AI." Read the full article here! https://lnkd.in/gRxnednk #productsensoryexperience #article #cosmeticsindustry #sustainability #inclusivity #ai #futurebeauty #consumerinsights #producttesting

🌟 Imagine a world where your perfume is not just a scent, but an experience tailored just for you. Thanks to AI, this is becoming a reality! 🤖✨ AI is revolutionizing the fragrance industry by analyzing chemical compounds and predicting how they’ll be perceived by our noses. It’s not just about creating new scents; it’s about crafting fragrances that evoke specific emotions, memories, and even adapt to your mood. From personalized perfumes to scents designed to boost your confidence or calm your nerves, AI is taking perfumery to new heights. The future of fragrance is here, and it smells incredible! 🌸💡 More: https://lnkd.in/eXPqDzGH #FragranceFuture #AIInnovation #PerfumeRevolution #TechAndScent

According to a report by Future Market Insights (FMI), the sensory modifier market in general is projected to reach ~US $6.09 billion in 2024, and in ten years (i.e., by 2034), it will expand at a CAGR of 5.1% to reach nearly $9.98 billion. There's a much bigger picture to the overall product sensory experience, however, encompassing facets of sustainability, personalization, inclusivity and multisensory input — many of which could be powered by AI. Interesting read. https://lnkd.in/dm-t-Dnu

AI-powered Skincare: Odacité Grows Perfect Edelweiss for Powerful Eye Cream ✨ Odacité Skincare is one of the first skincare brands to utilise AI in manufacturing. Their Intense Repair Eye Cream champions the “hard-to-grow” Edelweiss flower, cultivated with the help of AI. The brand conducts multiple experiments on the Edelweiss in controlled environments, analyses the results, and then feeds the data to AI so that Odacité can generate the ideal growth recipe. Founder Valerie Grandury explains: “AI can control and optimise all environmental factors throughout the growth cycle, from seeding density and soil composition to light, water, temperature and oxygen levels. With this optimisation, we can get the best plants all year long, regardless of environmental conditions. Discover more about Odacité here: https://lnkd.in/ewV3ag9p #beautycommunity #beautytrends #formulationsupport #formulators #cosmeticingredients #activeingredients #sustainable #sustainability #ai #artificalintelligence

#ArtificialIntelligence as perfumer and chef??!!? #Philyra - The AI-Driven Perfumer. Quite inspirational to learn about the AI use case that #Symrise implemented to handle the day-in/day-out challenges that their perfumers used to face.. #AI #IBM_Watson

AI in perfumery, my option on this hot 🔥 topic! As you might know, I used to work for a huge corporate perfume house. In the past, big companies such as P&G, L'Oreal, Unilever etc. understood the importance of cultural differences when it comes to perfume taste. Consequently, they had different perfumes for different countries. Think of your liquid detergent for instance: it would need to smell more soapy in Italy, but more white floral in France. As an example. However, with the globalization efforts of big corporates, this country-specific personalization got too time & budget costly 🤷♂️ . Companies were rather looking for perfumes "that can travel the world" to make their lives easier. Well, there we go with the standardized perfume creation. And our job was basically to find perfumes that everybody likes... no matter the cultural differences! --> AI can help tremendously with the creation of standardized average perfumes, I am pretty sure. And it will cost of lot of perfumers jobs... BUT as soon as we leave this mass-market perfumery, I strongly believe that there is plenty of room for creativity and success stories. So I am not fearful here 💃 👉 Do you see AI as a threat for your industry? #entrepreneurship #femalefounder #luxurybrand #customerexperience #perfume

There's more to #AI than #genai. My latest research highlights #retail #artificialintelligence use cases for #fashion, #apparel, #seasonal categories. Gartner clients can read to find much more information https://lnkd.in/eXZFc9fu

Fragrance Innovation: Revolutionizing the Scent Industry with Cutting-Edge Technology Fragrance Innovation is a pioneering company that is transforming the fragrance industry with its groundbreaking technology and innovative approach. By harnessing the power of artificial intelligence, machine learning, and data analytics, Fragrance Innovation is creating new and exciting scent experiences that are tailored to individual preferences. The company's cutting-edge technology allows for the creation of unique and complex fragrances that were previously impossible to produce. With its advanced algorithms and vast fragrance database, Fragrance Innovation can identify patterns and connections between different scents, enabling the development of truly innovative and personalized fragrances. Fragrance Innovation is not only revolutionizing the way fragrances are created but also how they are experienced. The company's technology enables the precise control of scent release, allowing for a more immersive and dynamic fragrance experience. Whether it's for personal use, fine fragrances, or functional products, Fragrance Innovation is pushing the boundaries of what is possible in the scent industry. With its commitment to innovation and customer satisfaction, Fragrance Innovation is poised to disrupt the fragrance industry and change the way we experience scents forever. #FragranceTech #Perfume #Tech #FutureOfFragrance https://lnkd.in/d9BFGEX6

Bob is right. There’s more to AI than GenAI for retail. I think the research my colleagues are publishing to inform Retail CIOs on the broader AI landscape is a great read for CMOs too. (Subscription required to access the full research below)

🌟🎉 Octane AI 🤖 x Milk Makeup 🎉🌟 We're thrilled to announce our latest project with the iconic Milk Makeup, a brand that's revolutionized the beauty scene with its commitment to fun, effective, and easy-to-use makeup 💄. Being 100% vegan 🌱, cruelty-free 🐰, and paraben-free 🚫, Milk Makeup has always been a trailblazer in ethical beauty. To celebrate the launch of their latest innovation, the KUSH Lip Oil 💋, we've teamed up to create Milk Makeup's first-ever "personality quiz"! This isn't your average product finder; it's a fun, engaging way to match customers with their perfect lip oil scent, based on their unique personality 🌈. Why is this exciting? Because it's more than just a quiz. It's an innovative way to connect with customers 🤝, understand their preferences, and offer personalized recommendations that truly resonate. It reflects both Milk Makeup's and Octane AI's dedication to enhancing the customer experience through creativity and technology 💡. Dive into the quiz to find your match and discover the magic of personalized beauty: https://lnkd.in/eYz86vZY