Greystar’s Post

Check out a great episode of Funnel's Multifamily Unpacked linked below for insights from Tyler and Scott on brand and customer experience! 1. Untapped Brand Potential in Multifamily Despite its crucial role in consumers' lives, the multifamily industry lacks widely recognized brands. This presents a clear opportunity to enhance brand identity, increase customer engagement, and foster loyalty. 2. Challenges of External Technology Dependency Multifamily heavily depends on external vendors for technology solutions, unlike many other sectors. This reliance poses challenges in adopting modern technologies swiftly and consistently at scale, impacting operational excellence and customer experience. 3. Fragmentation's Impact on Customer Experience Diverse property ownership and management structures contribute to industry fragmentation, hindering consistent customer experiences across properties. Variability in tools, tech, and processes complicates efforts to standardize service quality and streamline customer interactions, highlighting a critical area for improvement. If you couldn't tell, steering Greystar towards becoming a globally recognized brand of choice for renters gets me pretty excited - hope you enjoy the pod as much as I did!

One of the *hottest industry conversations* happening right now is the importance of consumer brands building community. The need for a brand to build community has become a hotter topic with rising consumer acquisition costs, lower attention spans on social, and the increased demand for transparency of brands. My brand strategies are rooted in building a community-based brand so I totally nerded out speaking with @breanateubs Breana Teubner, COO at Try Your Best. Breana is leading the next gen of brand community building with web3 technology at TYB. Industry leading brands like Ceremonia, Sackville & co, Dieux are using the platform to take their community inside their brand. In this interview, Breana talks about her 20+ year experience building brands, the often overlooked power of activating a brand locally, why brands need to invest in community, and applying web3 technology for better customer engagement. This is a MUST listen episode of Emerging Brands Podcast! https://lnkd.in/eJVycbBT

🌟 Is NPS the Ultimate Measure of #Success? 🎙️ In today’s episode, we dive deep into the world of Customer Experience (CX) metrics, challenging the supremacy of the Net Promoter Score (#NPS). We’re thrilled to welcome Beth Karawan 🍩 to our podcast – a seasoned marketing guru with an exceptional blend of insights from her journey in the #CX landscape. Together, we unravel the mysteries of NPS, exploring its strengths and limitations and how it fits into the broader spectrum of measuring customer satisfaction. Don't miss this insightful conversation with Beth, where we dissect the role of NPS in shaping businesses and customer relationships. Tune in now! 🚀 #cx #customersuccess #metrics #growth #customerretention #customerhapinness #customer #startup #strategy #podcast #podcasting #latinasintech #latinasuccess #entrepreneur https://lnkd.in/gnJHVCUk

🚀 The first GVGL Brand Talks episode is coming today! Learn about brand strategy essentials and crafting a compelling brand promise with our host Ebru Tuygun and special guest Maria Gedeon. 💡 Explore aligning brand promise with customer experience through design thinking. 🌟 Discover real-life examples of brand success, including FMCG companies, Patagonia and Ounass. Stay tuned for insights to elevate your brand journey! #GVGLBrandTalks #BrandStrategy #BrandPromise #Branding #NewPodcast #PodcastLaunch

An outside perspective can often lead to breakthrough revelations for brands. Muse Founder and Principal Jackie Bebenroth was featured on the On Brand podcast with Nick Westergaard to talk about brand positioning and how we approach it through the lens of productive distancing. Productive distancing, coined by Jackie, is a series of techniques that help you read between the lines of your own stories and find the true potential that really lives inside your brand. Ready to learn more? Here's what you can expect from the podcast episode: ⚡️ Strategic Brand Evolution: Gain insights into the significance of productive distancing and how it can strategically evolve your brand for sustained growth and relevance. ⚡️Resourceful Brand Refresh: Jackie debunks the myth of the extensive brand overhaul. Brand refreshes, when done resourcefully, preserve valuable equity while adapting to changing market dynamics. ⚡️Customer-Centric Decision-Making: Customer perspectives are an enormous asset for the brand evolution process, enabling brands to identify and amplify key value propositions that resonate with their audience. ⚡️Navigating Generational Transitions: It can be tough to navigate generational brand transitions. Jackie outlines a roadmap for businesses facing challenges related to leadership succession and evolving brand identity. Read or listen to the entire podcast here: https://lnkd.in/eP3Y32_3

Brand collaborations captivate consumers by breaking patterns and introducing fresh, unexpected experiences. These partnerships keep us eagerly anticipating the next innovation! 🌟🤝 Find out more in Episode 9 dropping Tuesday! #BrandCollaboration #Innovation #ConsumerExperience #Marketing

Crafting Iconic Brands: A Deep Dive into Creative Strategy ~ By Steven Picanza ✌️🍕 Creative Brand Strategist & ‘The Voice of Talking with Branders’ Podcast. 📚 Check out the full edition HERE ➡ https://lnkd.in/g-2kQue . . . . . . . . . #thisisbranders #branding #strategy #innovation #design #team #ai #creativestrategy #creativity #strategicplanning #strategies #brandstrategy #businessplanning #CSO #strategicthinking #rebranding #strategicplanning #culture #corporateculture #brands #brandarchitecture #agency #growth #CBO #chiefbrandofficer #cso #chiefstrategyofficer #strategicthinking #brandarchitecture #strategies

Sick of long winded brand building processes that take months and loose momentum? Then you need to know about “Brand Sprints”! We tuck into the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them with Eden Vidal, Jacob Cass 🦩 and Matt Davies ⚡️ Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting! Tune in: https://lnkd.in/gxJX58BP #branding #brandingpodcast

From BBQ Millions to Brand Mastery: The Ghetto Country Brandmother's Secret Sauce LATEST VIDEO EPISODE IS UP! Join us on the Headsmack Podcast as we welcome Phyllis 💋 Williams-Strawder, known as the Ghetto Country Brandmother. Discover how Phyllis evolved from running a successful barbecue enterprise to becoming a respected life-coaching brand strategist. Her unique approach combines tough love with empathy, helping aspiring entrepreneurs develop into confident Brand Leaders. Tune in for an inspiring conversation about personal growth and brand development! Key Points: 1. The importance of aligning personal and business brands. 2. Developing a personal brand that resonates with authenticity and empathy. 3. Strategies for transitioning from one industry to another. 4. Overcoming branding challenges and maintaining consistency. 5. The significance of having a long-term vision and exit strategy. https://lnkd.in/gZFDHjWd

In this conversation, Steven Picanza ✌️🍕 and I unpack how to grow successful brands, wether you are an solopreneur, startup, small business or Fortune 100. Take a listen!