Check out a great episode of Funnel's Multifamily Unpacked linked below for insights from Tyler and Scott on brand and customer experience!
1. Untapped Brand Potential in Multifamily
Despite its crucial role in consumers' lives, the multifamily industry lacks widely recognized brands. This presents a clear opportunity to enhance brand identity, increase customer engagement, and foster loyalty.
2. Challenges of External Technology Dependency
Multifamily heavily depends on external vendors for technology solutions, unlike many other sectors. This reliance poses challenges in adopting modern technologies swiftly and consistently at scale, impacting operational excellence and customer experience.
3. Fragmentation's Impact on Customer Experience
Diverse property ownership and management structures contribute to industry fragmentation, hindering consistent customer experiences across properties. Variability in tools, tech, and processes complicates efforts to standardize service quality and streamline customer interactions, highlighting a critical area for improvement.
If you couldn't tell, steering Greystar towards becoming a globally recognized brand of choice for renters gets me pretty excited - hope you enjoy the pod as much as I did!
In a recent episode of Funnel Leasing's Multifamily Unpacked podcast, Scott Berka, Senior Managing Director of Brand and Customer Experience, shared his perspective on the opportunity presented to those in the multifamily industry to brand the “first place” where people call home.
Scott discussed strategy behind some of Greystar's brands, as well as how customer experience has influenced how Greystar approaches branding.
Watch the replay: https://lnkd.in/ewdUMTHB
#Multifamily #Branding #CX
Open Sourceror
1moScott Berka how about sexual harassment on your properties? Is it all Greystar that condones it? Or just some?