GroupM’s Post

In a bold move, Atlys pulls off the ultimate advertising hack-targeting two very different crowds in one ad, and makes sure you get your visa on time. Because why settle for one when you can nail both? The Germ #visa #marketing #targetgroups #advertising #tourist #Valentines

Las Vegas McCarran International Airport achieved a record-breaking milestone in 2024, welcoming 58.4 million passengers. This surge in tourism presents a golden opportunity for businesses to maximize their reach. By utilizing mobile billboard trucks, companies can effectively target the influx of travelers, ensuring their message is seen by a diverse and expansive audience. As the city continues to thrive as a premier destination, mobile advertising offers a dynamic way to capture attention and drive engagement. Read the full article ➡️ https://buff.ly/4hDgj0P #lasvegas #vegasnews #OOHadvertising #advertising 

✈️ 🎞️ JCDecaux Airports full-motion video capabilities allows brands to capture audience attention more effectively, translating to higher recall and engagement.  JCDecaux’s Airport digital networks at Auckland, Christchurch and Queenstown Airports offers advertisers a seamless platform for video campaigns. With baggage claim screens and strategically placed LCD panels, brands can easily extend social and video assets. These panels match social video specifications, enabling cost-effective creative adaption. 👀 Find out more about our latest new research demonstrating the powerful impact of full-motion digital Out-of-Home advertising here: https://lnkd.in/gZ9_gj-C Contact our Airport Specialist Jethro Gardiner for more information. #JCDecauxAirports #FullMotionDigital

Most women feel insecure waiting alone at bus stops late at night. 👉 here's an innovation solution how to make women feel safer 👍 Here's how an OOH advertising company in Brazil, Eletromidia, is making them safe by turning regular bus stops by day and guarded shelters by night. They installed digital advertisements with sensors, to identify when there's only one person at the bus shelter. All you have to do is touch the screen to start a video call with a person from the surveillance company until the bus arrives. “Abrigo Amigo,” or the “Guarded Bus Stop,” won a gold Lion in the media category at Cannes in 2023 after its April pilot in the city of Campinas. It is expanding to 100 locations in São Paulo and Rio de Janeiro. Participating brands have helped fund the project’s evolution, including Santander, #Vivo, #Bradesco Seguros, #Sempre Livre, Diageo and Anhanguera Educacional. The city and state of São Paulo, and federal government have also contributed. #safety #safetytraining #travelsafety #women #confidence #riskmitigation #traveltips #hostileenvironments #highrisk #safetysolutions #businesstravel #diversityandinclusivity #travelriskmanagement

Meet Marina Prieto: The Viral Granny Proving the Power of Subway Ads In 2023, subway ad investments in Spain saw a 7% decline. To counter this, JCDecaux, the global leader in outdoor advertising, needed to show brands the true impact of this medium and encourage them to reinvest. The Idea They hired Marina Prieto, a 100-year-old Galician granny with just 28 Instagram followers. If she could go viral, any brand could. The Execution They used hundreds of unbooked ad spaces to display Marina's 54 Instagram posts, showing her gardening, eating churros, or napping, without further explanation. We simply waited. The Results Marina went viral. Her story spread from the subway to social media, street conversations, press, TV, radio, and even internationally. The buzz culminated in a reveal at the Elfies in front of all the CMOs, proving JCDecaux's point: subway ads work. This convinced brands to reinvest in this powerful medium. #MarinaPrieto #JCDecaux #OutdoorAdvertising #SubwayAds #ViralCampaign #AdvertisingInnovation #DavidMadrid

Specsavers latest airport ad campaign is turning heads (and probably causing a few double-takes) across Australia. The concept? Welcome signs at airports that greet you to the wrong city. Clever, right? 💚 What I Love 💚 👉🏼 Perfect alignment with their long-standing "Should've gone to Specsavers" tagline 👉🏼 Brilliant use of context-aware, location-specific advertising 👉🏼 Guaranteed to grab attention in a high-traffic environment However, I can't help but wonder: Could this legitimately confuse some travellers, especially those who might actually need glasses? Is there a risk of the joke wearing thin if overused? That said, the positives far outweigh any potential drawbacks...This campaign showcases the power of brand consistency mixed with creative execution. It's a masterclass in how to keep a long-running tagline fresh and engaging. What are your thoughts on this campaign? How long do you think Specsavers can keep iterating on their signature tagline before it loses its charm?

SO INTERESTING! I’m not sure how all of you feel about British Airways recent outdoor ad campaign, “Windows”, that captures the wonder felt by passengers peering out the window at 35,000 feet. There’s no slogan, no website, and CTA — instead, the ads sell a feeling. My spidey senses indicate that brand marketing like this can effectively sell value because it focuses on customer experience and expectations. Their strategy is to get in a consumer’s head before the price comparison game begins. If the brand were to focus on its amenities in its advertising instead, then it risks inviting the pricing concerns earlier.… regulations are fun, huh 😂 https://lnkd.in/em5VZczR #advertising #aviationregulation #brandstrategy

Promoting your competitor, in a certain context, can be a very efficient strategy …

ICYMI: How to make the most out of peak travel season advertising with OOH (Broadsign via OpenMic): By Kayla Caticchio. 1. Think beyond airport signage What’s not to love about a high-dwell time environment like an airport, where audiences are likely in a purchasing mindset? Airports are filled with eye-catching displays strategically positioned along the traveler’s sightline from ticketing to security, between gates, and from baggage claim to parking. They’re also a […] #DOOH #digitalbillboards #digitalsignage

FYI: How to make the most out of peak travel season advertising with OOH (Broadsign via OpenMic): By Kayla Caticchio. 1. Think beyond airport signage What’s not to love about a high-dwell time environment like an airport, where audiences are likely in a purchasing mindset? Airports are filled with eye-catching displays strategically positioned along the traveler’s sightline from ticketing to security, between gates, and from baggage claim to parking. They’re also a […] #DOOH #digitalbillboards #digitalsignage