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We often talk about 'niching' in the business development strategy discussions we have with our clients here at GSJ Consulting, but have to say Seth Godin's post on this topic over the weekend captures our thoughts perfectly. "To niche up, identify the smallest group of people that would be enough to sustain the project. That group, the group you get to choose, what do they have in common? What do they want? What would they miss if it disappeared…" https://lnkd.in/gRYBUGxx #psfbd #bdcoaching #readfirstlegal #bizdev

Niching up

Niching up

http://seths.blog

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