GUT’s Post

This Friday, GUT introduced a new concept on the Cannes Lions stage: BRAND ONE WORD. Then, they asked the audience to come up with a word that best describes them using this methodology: 1. How do you see yourself? 2. How do others see you? 3. What defines you and only you? 4. Which is more timeless? So, I created an exhaustive list in my quest to own one word. I’m ambitious, committed, driven, open-minded, passionate, curious, brave, proactive, perseverant, stubborn, impatient, insatiable, goofy, venturesome. I am an optimist, a conceptualizer, a doer, a listener, a figure-it-outer, a learner, a counselor, a wanderer, a multipotentialite, , , I am these and many other things… but in one word, I have decided that my brand is: HUNGRY. Hungry for knowledge, for ideas, for change, for disruption, for growth, for making a difference, and for new experiences. What is your ONE WORD? #canneslions2024

Embracing the journey! Here's a sneak peek of first draft — a glimpse into the creative process behind wildbuck - a whisky brand. Stay tuned as i refine and bring my vision to life! . 📸 Pratik Ghanshani #CreativeProcess #FirstDraft #BehindTheScenes"

Deliver on your promises to build trust. Trust is built on reliability and integrity. Let AmberLee and her team help you define and communicate your brand's promises, ensuring you consistently deliver on them to build strong, trust-based relationships with your audience. #trust #buildstrong #reliability #branding #integrity

I love the simplicity of this diagram: where beliefs represent brand values, company culture, and even your marketing tagline or company DNA. Living and executing these qualities where they touch the guest experience, defines the guest's impression, and cultivates guest loyalty. I'd say that's worth measuring ... wouldn't you? #kyanite&co. #curatedcritique #tobethebestistobeyourbest

A professional headshot humanizes your brand. 💯 It's not just about showcasing your professional side; it's about revealing the person behind the title. People connect with people, and a relatable headshot fosters a sense of connection and trust. 👈 I love this stunning headshot of Tanisha Blue!📷🔥 #trust #credible #personalbrand #personalbranding #marketingstrategy

Morning! What can music teach us about brand communications? If you do one thing today it’s this, just grab a cup of your favourite drink, find a comfortable place to curl up where you can be undisturbed for a few moments and treat yourself to this wonderful musical performance. I dare you to watch without welling up. As someone who lives and breathes music alongside my professional career I wouldn’t be me if I wasn’t thinking about how music relates to everything in life. As I watch this and am moved to tears by the the reactions of the audience (make sure you watch, it is truly uplifting watching their faces) I think … Imagine if your brand could connect with your audiences in the same way ❤️ Imagine if you could really harness the all encompassing power of real and authentic emotion into your brand communications. Imagine if you could capture your passion, pride and excitement for your product and use that the infuse every part of your brand communications, as performers do. Imagine a strategy as a song, it starts with intrigue, and begins to build excitement, before a powerful middle section takes over and leads to the crescendo, finally delivering the emotional punch that leaves the listener completely hooked and wanting to hear it again and again (product life cycle anyone? ☺️) We also make our films like a song 🥰 Wrapping up your brand strategy with a great big dollop of true and authentic emotion and thinking about what music can teach us about engagement and stirring the emotions could possibly, just possibly, move your audience in the same way as the then brave 15 year old Emma Kok. Watch how the audience are completely hooked from the very first note and how the whole audience are in tears, including grown ups, grandparents, parents and children. Wow 😮 imagine if we could do this with our first brand note in the brand song. So curl up and enjoy. Please do share this performance - Emma Kok is an inspiration ❤️ Would to know what you think ❤️

Watch the highlights video from our recent event and relive the best moments. #EventHighlights #ArtInBusiness #CorporateArt #Creativity2024 #sing #BrandingWithArt #CorporateExcellence

Shivam Ginglani (Founder & CEO : Woodsmen Mountain Whiskey ) shares an interesting insight on building BRAND IDENTITY & STORY!✨ Watch the FULL EPISODE from the LINK BELOW⬇️ https://lnkd.in/dENUYBGF

You must read our new series "Say my name, say my name!", so you will feel the charm of sound of those special brand names, to feel how inspiring the words can be!