From 3PL sourcing and coordinating freight to getting products to Ulta ~700 Ulta Doors and setting up DTC and CX for success...team Hae CPG did whatever it took to get this to WYN BEAUTY by Serena Williams to launch 🚀🚀🚀
Apparently, I'm a bit late to the party but I finally discovered Aesop!
Despite often being asked* how I keep such a youthful appearance for someone who is on the wrong side of 50, this story is actually about skin care, just not mine!
Although, of course, there's a CX link, so bear with me.
I had often walked past the Aesop store at Chadstone but had yet to actually venture in as I had been a loyal customer of another skincare company for about the last 30 years. Some habits die hard.
But that all changed after we interviewed Amish Goel, the Global Head of Digital Insights and Data Privacy at Aesop.
Interviewed by our chair of the CX Roundtables Kevin Perry (CCXP), I learned a ton about Aesop that I didn't know or appreciate, including that they were founded right here in Armadale, Melbourne by Suzanne Santos!
Kevin was already converted (a raving fan I think would be more apt 😂) and it seems speaking to others, he wasn't alone with a ton of people in my network all raving about what a great product and in-store experience it was.
After the interview, I promised Amish I'd check out the store next time I was in Chadstone to experience first-hand their commitment to a great customer experience, and I was not disappointed!
After making some initial purchases and loving the product, I decided to make some additional purchases when I recently visited Adelaide and again, the customer service was exceptional.
So I'm happy to say I'm now a happy customer and proud to be supporting a local company.
Thanks to Amish for so graciously sharing his time and experience with our audience.
You can listen to the interview here https://lnkd.in/g6_us_AK and ACXPA members are able to watch the interview and download the slides used in the CX Roundtable.
If you also love the Aesop products, let me know your favourite product below!
*no one has actually asked me, but I'm going with it 😂
#cx#customerexperience#melbourne#supportlocal#podcast
BIPA's Valentine's Triumph! 💖
Last year, our client BIPA, an Austrian drug retail brand, stole hearts with a Swipe Quiz that led the Valentine's Day charge!
Beyond the product rush, BIPA's strategic quiz was a beacon of delight, guiding customers through choices and reinforcing their unwavering commitment.
The Results:
📈 +211% Newsletter Sign-ups
⏱️ 37 sec Engagement Time
🌟 +78% Unique Leads
This campaign wasn't just a success; it solidified brand identity and fostered lasting loyalty.
#RetailMarketing#SwipeQuiz#Gamification
👉 Brand Designer and Marketing Strategist | 10+ Years of Experience.
Working with motivated businesses and individuals, proactively improving their online presence, marketing, and automated systems to scale.
Your brand is so much more than just a logo!
Have you ever wondered why certain brands stick in your mind like that catchy song? It's not magic - it's insanely good branding.
Over a decade of weaving brand stories, I've seen firsthand how the right branding can turn businesses from hidden gems into household names. Brands like Specsavers are a great example.
Although I am not 'currently' part of their audience, I generally always enjoy seeing their marketing campaigns. They creatively infuse humour into everyday situations, sparking conversations and indirectly promoting their business.
I would bet now that Specsavers would be the No.1 suggestion if people in the UK were asked where the best place to get prescription glasses is.
Ps. This one was brilliant! 👉
#Specsavers#Marketing#LoveMarketing#Branding
The Stanley 1913 cup runneth over...🥤
As a marketer, I find myself in awe of the incredible impact this cup has unleashed. A year ago, I had no clue about the existence of this colossal beverage holder, and now, it's become an essential accessory that accompanies me everywhere. What's even more surprising is that my boyfriend has joined the craze! 😊
Curiosity led me to dig deeper into its origin, and it turns out these cups have been around for quite some time. Initially marketed towards men, a strategic shift by the new head of marketing opened up a whole new audience, and the results have been nothing short of historic – apparently, even worth a few brawls.
This got me thinking about my own work. Is there a segment out there eagerly awaiting our product, yet they remain unaware of its existence? It's a compelling concept—identifying and tapping into a hidden market that could be the key to unprecedented success. 🚀
#MarketingInsights#HiddenAudience#InnovateToCaptivate#Stanley#TargetCollab#Thirstingforsales
Technical Director at PBS | Past President of the Society of Cosmetic Scientists UK & Ireland | Fellow of the Royal Society of Chemistry | Passionate formulator, coach and a bench chemist at heart!
The 2024 CEW Beauty Awards Product Demonstration Event is less than one week away!
Don’t miss this opportunity to book one of the most highly anticipated events in the beauty industry calendar. This event is open to CEW members only, and memberships must be valid until the close of voting on 3rd May.
Follow the link in bio for more information on the event.
https://lnkd.in/eu35FMQM#CEWProductDemonstrationEvent#CEWBeautyAwards2024#DiscoverNewBrands
Everyone tells you to Become Your Customer Top of Mind, but no one tells you how to.
After building a massive rooted community over the years...
Gymshark keeps winning 'customer top of mind' despite the fierce competition.
And here is how Gymshark won again👇
Want to steal the secret in less than 2 sec?
When the Gymshark community shared their limitation of exercising with textured hair
Gymshark dived into a problem-solving mood
And through intense research Gymshark
discovered a shocking fact!
-Up to 45% of black women avoid exercise to help their hairstyles stay flawless😯
Gymshark made a smarter move to help.
And a practical solution was born;
The Diffuse Sweat Headband.
This has rooted the loyalty & bond between Gymshark and her community.
Intentional about becoming your customer top of mind?
(Steal these Gymshark 3 simple strategy)👇
❌ Don't assume your customer's problem
💡 Listen to your customer's problem
❌Don't build a brand that sells - profit-focused
💡 Build a brand that helps - Customer-focused
❌ Don't make your customers feel left out.
💡 Be a diverse and inclusive brand.
Don't just build a community. Be about your community.
P.S. What brand(s) make you feel seen? Tell me in the comments.
h/t Gymshark
Yesterday we sold out on Ulta.com…
I know — it’s the week before Black Friday.
We’re going to lose sales! We’re dissaponting our customers!
Here’s why it happened, and why I think this the BEST outcome for us as a beauty brand.
We launched our new Roller Rescue Soothing Serum less than 3 months ago!
Every startup has costs and risk to manage. With this product we took a huge risk and made our 1st manufacturing run of 25,000 units. For us this was a huge investment. Typically we’d launch with only 10k units or less.
The team was excited by the innovation, as it was our strongest formula ever with such a unique component — a stainless steel roller ball applicator. AND to top it all off it was only $19. Incredible value!
Looking back you can say “wow if you were so bullish why didn’t you order more???”
Well… sometimes as a business owner you are wrong! Imagine we bought 100,000 units and it was a flop?
It’s impossible to predict success, but what’s amazing? Being successful and selling out twice as fast as expected.
This product has sold out before we can keep up with demand. We expect a sold out period of about 30 days! Then we will see a huge spike in revenue this January.
Sell outs aren’t fun, but if it’s due to a launch and immediate success! That’s a win!
Consistent and frustrating sell outs? This isn’t what you want. Your retailers will be upset. Your team will be upset. And your clients will be upset.
The lesson? Innovation in your product line will drive incredible success! AND with todays economic climate offering high quality products at affordable prices is a recipe for success 🎉
Such a refreshing and transparent post from Bushbalm's founder about the double-edged sword meaning of selling out for founder-led businesses in the beauty/well-being industry, especially as we approach BFCM.
→ From a customer's perspective, we tend to experience 'sell-out' as 'frustrating.' From a founder's viewpoint, this is, most of the time, a cautionary mark (especially on the first run), as overstock is more troublesome than a sell-out. While repetitive sell-outs are undeniably hyper-frustrating and not a sustainable way for growth, as customers, we can offer kindness and support to those founder-led businesses in the arena during these times.
😊 Finally, it is super refreshing to see that there is a significant segment of the beauty and well-being industry moving towards inclusion—not just from the perspective of 'diversity & inclusion' (though obviously extremely important), but also from a financial standpoint, i.e., 'high quality at an affordable price.' The market has clearly spoken, with brands like #BeautyPie leading the way (the brand recently sold out their LED Mask in 1 hour, at an RRP which is one-third of their competitors - a clear testament to the quality of their products and their extremely engaged Beauty 'OG' audience, hats down!).
✅Well-being should be accessible to all, and it's great to see that the market/industry is listening.
Co-Founder & CEO | 40 Under 40 | Nationwide with Ulta Beauty | Experts in Bikini Line Skincare 🔥
Yesterday we sold out on Ulta.com…
I know — it’s the week before Black Friday.
We’re going to lose sales! We’re dissaponting our customers!
Here’s why it happened, and why I think this the BEST outcome for us as a beauty brand.
We launched our new Roller Rescue Soothing Serum less than 3 months ago!
Every startup has costs and risk to manage. With this product we took a huge risk and made our 1st manufacturing run of 25,000 units. For us this was a huge investment. Typically we’d launch with only 10k units or less.
The team was excited by the innovation, as it was our strongest formula ever with such a unique component — a stainless steel roller ball applicator. AND to top it all off it was only $19. Incredible value!
Looking back you can say “wow if you were so bullish why didn’t you order more???”
Well… sometimes as a business owner you are wrong! Imagine we bought 100,000 units and it was a flop?
It’s impossible to predict success, but what’s amazing? Being successful and selling out twice as fast as expected.
This product has sold out before we can keep up with demand. We expect a sold out period of about 30 days! Then we will see a huge spike in revenue this January.
Sell outs aren’t fun, but if it’s due to a launch and immediate success! That’s a win!
Consistent and frustrating sell outs? This isn’t what you want. Your retailers will be upset. Your team will be upset. And your clients will be upset.
The lesson? Innovation in your product line will drive incredible success! AND with todays economic climate offering high quality products at affordable prices is a recipe for success 🎉
🪞🪞Mirror, mirror on the wall, who was the fairest beauty brand of them all during Super Bowl?
You guessed it…CeraVe.
This beauty brand strategically amped up sponsored products investment over the course of Super Bowl Sunday to support its iconic ad with Michael Cera.
Learn more about how brands are investing their sponsored products budgets in our 2024 Sponsored Products Benchmarks Report. 👀
➡️Download now- https://lnkd.in/diZrMcXK#sponsoredproducts#commercemedia#retailmedianetworks