Hannah Davis’ Post

Interesting to hear Adgild Hop, Partner and European Retail Market Leader at Deloitte, argue at Shoptalk that, ultimately, grocery retailers will look “to become media and technology companies that are enabled by grocery” —and the data it provides—boosting not only their margins, but also their valuations. Leveraging and monetising customer data is definitely now becoming the driving force for growth for the grocers that CvE - Marketing Consultancy works for, although I’d still say that customer experience and delight is the core business for a grocer.

Day 2 of Shoptalk Europe was another fantastic day! Here are a few highlights: Bubble's Bonnie Szucs succeeded in pushing the boundaries of the concept of unified commerce, completely redefining shared understanding and challenging whether it actually exists. As is often the case, we have much to learn from disruptor brands. Ocado Group's Gregor Ulitzka stressed the importance of shopper data and insights. Do you genuinely understand your shoppers?! And if you do, how does this inform your strategy? bp's David Pitron made some bold predictions about how EVs are changing the use of forecourt facilities…and how it will change again when battery capacity improves. BP is a retailer thinking about the future in the face of seismic operational and commercial changes. Shoptalk's own Ben Miller and Rebecca Bemhena presented four factors that will reshape retail: AI, Next-Gen Customer Journeys, Brand Power, and Unlocking Unified Commerce. We just need to agree on what unified commerce is and whether it actually exists... Procter & Gamble's R Alexandra Keith shared a brilliant Head & Shoulders case study about reformulating products to attract new shoppers into the category - all based on customer data and directive insights. Mars Petcare Deri Watkins covered much ground and shared many thought-provoking comments, but most interesting was his mention of social commerce as an area the business recognises as a channel for growth and one it will be heavily investing more in. Waitrose & Partners' Laura Burbedge gave a refreshingly honest perspective on how quick commerce partnerships are primarily about introducing the brand to new shoppers and how this feeds the business's overall strategy for future shopper loyalty. Intellias #shoptalkeurope2024 #shoptalk #retailinnovation #retailtechnology

Check out the eTail Nordic brochure: https://lnkd.in/e7B9QSfA Learn more on how we used AI to replicate the personal touch of in-store shopping on our digital channels, and progress shoppers further down the funnel at eTail Nordic 2024 with Julia Paulsen, eCommerce Director at Elkjøp Norge AS.  Join us and get answers to some of the most asked questions in the subject: 🟪 When should you let customers find their way to the checkout and when do they need a nudge to get there?  🟪 How to make the customer feel like your top priority with homepages tailored to their intent?  🟪 Where is the best part of the CX for personalised recommendations?    #eTailNordic #Retail #eTail #eCommerce 

Looking for inspiration on how to transform your customer experience and stay ahead in the competitive retail landscape💡? Then I highly recommend the three latest webinars from Lobyco 📺 - all designed to elevate your strategies and drive success 🚀. ⭐️ Gamifying the Loyalty Experience Discover how Gamifying the customer loyalty experience offers deeper consumer relationships and drives participation 🎰. ⭐️ Loyalty Amidst Economic Uncertainty Gain insights into maintaining profitability while offering irresistible deals to your customers 📈. ⭐️ AI in Grocery Retail Stay ahead of the curve by integrating AI-driven solutions into your operations 🔮. Click the link below to access the recordings and take your retail strategies to the next level. ⬇️ https://lnkd.in/dq5F-FHW #Webinar #CustomerLoyalty #GroceryRetail

Just a reminder! Don't miss our Webinar today on how top retailers are leveraging AI for eCommerce to produce higher conversion rates!

A Big Thank You to Groceryshop We had an incredible time at the Groceryshop conference connecting with brands, retailers, and solution providers to share our passion for the transition to 2D. It was especially inspiring to engage with the members of our GS1 US Solution Partner Program who bring the GS1 standards to life! Here are some key takeaways that the GS1 US Partnership team walked away with: Digital Transformation: Retailers are increasingly embracing digital tools for inventory management, customer engagement, and personalized marketing. Innovations like mobile apps, contactless payments, smart carts, and checkout-free shopping experiences are enhancing customer convenience. Sustainable Practices: Companies are placing a greater emphasis on sustainability, showcasing their efforts to reduce waste, utilize eco-friendly packaging, and source locally produced goods. Health-Conscious Choices: The demand for health-focused products—such as organic, gluten-free, and plant-based options—is on the rise. Retailers are expanding their health-conscious product lines and verifying health claims to reassure consumers. AI-Powered Insights: Many grocery retailers are leveraging AI and data analytics to better understand consumer behavior and optimize the shopping experience, including predictive analytics for stock management and personalized promotions. Workforce Development: It's essential to train and empower staff to adapt to new technologies and customer service expectations, ensuring a better shopping experience for everyone. Community Engagement: Brands and retailers are focusing on building relationships within their communities, often through local events, partnerships with local farmers, and community-driven initiatives. …And of course DATA: Data is, and will continue to be, the "Gold Standard." The #GS1 Standards serve as the cornerstone for establishing connected and interoperable data systems. #GS1Standards #Groceryshop #RetailInnovation

#nacsshow day 2 is over. Here are a few highlights from the sessions so far: 𝗔𝗜 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲𝘀 🤖 AI is already revolutionizing retail operations by optimizing pricing, improving customer experience, and enhancing operational efficiency. From voice analytics to AI-driven customer engagement tools, retailers who adopt AI are ahead of the curve, while those who don’t risk obsolescence. 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗔𝗹𝗰𝗼𝗵𝗼𝗹 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗦𝗮𝗹𝗲𝘀 🍷 Alcohol sales are surging in convenience stores, with key growth in the "Ready-to-Drink" (RTD) segment and flavored malt beverages. To capitalize on consumer preferences, it’s crucial to focus on single-serve packaging, health-conscious products, and innovative merchandising strategies. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘁𝗮𝗶𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 🌍 From electric vehicle (EV) charging solutions to creating unique in-store experiences, global leaders in convenience retail are embracing new technologies and customer-centric designs. Retailers need to invest in foodservice, hospitality, and store architecture to create engaging experiences and drive traffic. 𝗛𝗼𝘄 𝗜𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗛𝗮𝗯𝗶𝘁𝘀 💸 Inflation is pushing consumers to cut back on non-essential goods and dining out. Retailers need to focus on value-driven promotions, private labels, and enhancing loyalty programs to retain customers. Supply chain management and dynamic pricing strategies are also key to weathering economic challenges. 🚀 These sessions have highlighted the importance of innovation, customer experience, and adaptability in the ever-changing retail landscape. #retailai #retailtech #convenience

Mark Johnson, CEO of Loyalty360, spoke with Maria Brous, Director of Communications at Publix Inc, about the Club Publix customer loyalty program, customizing the shopping experience through personalization, and the brand’s goal to always evolve. Here are a few a takeaways from their discussion: 👥Employee-owned, Publix is both customer- and associate-centric. The brand boasts 250,000 associates and 1,351 stores and is the fastest-growing privately-held supermarket in the U.S. 📱The brand's customer loyalty program launched in 2020 — Club Publix — allows members to earn and redeem at the checkout when they enter their phone number. 💼When communications are sent out to customers, the brand uses Club Publix to determine what customers have elected to hear about based on the information they provided to the brand. 💻Publix looks at all kinds of technologies as they evolve, whether it’s artificial intelligence (AI) or self-checkout, as the grocery retailer considers how to enhance the shopping experience for customers. Read, listen to, or watch the full conversation here: https://ow.ly/WJne50Qy0ns #rewards #cx #loyalty #grocery

🌐 The pandemic has fast-tracked the shift to e-commerce. Making price comparisons easier than EVER before. 🛒 Brand loyalty is now fragile... S𝐰𝐢𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐨 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝𝐬 𝐨𝐫 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐎𝐍𝐄 𝐜𝐥𝐢𝐜𝐤 𝐚𝐰𝐚𝐲. 🔍 Knowing your price position against competitors is key. SmartPriced uses advanced AI to match your products with:    - 𝙚𝙭𝙖𝙘𝙩 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙤𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨 where they exist — with 99% accuracy and    - 𝙗𝙚𝙨𝙩 𝙨𝙞𝙢𝙞𝙡𝙖𝙧 𝙖𝙡𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙫𝙚𝙨 where an exact match doesn't exist Ensuring you stay competitive in the eyes of consumers!! 💡 Ready to transform your pricing strategy? Discover how SmartPriced keeps you ahead. #Ecommerce #PriceComparison #BrandLoyalty #RetailStrategy

Had the opportunity to attend an insightful conversation with Dominick Miserandino at Etail Toronto today, where industry leaders shared how they’re leveraging data to create highly personalized and engaging experiences in ecommerce. 🎯 Chris Zacchia from Centric talked about how they used AI-generated handwritten letters to reconnect with top customers, making a new product launch feel special. 📬 Austin Banasco from Canada Goose explained how they’re using e-commerce to offer trade-ins and trade-ups for their long-lasting jackets, ensuring customers stay connected to the brand even after years of use. 🔁 And Thomas Hamilton from Snuggle Bugz showed how they’re using personalized outreach, especially during the tight six-month window when families are building their registries, to create that all-important customer-centric experience. 👶 The takeaway? Data isn’t just about numbers. It’s about understanding the customer journey and creating meaningful touchpoints that keep people coming back for more, even in the most unique scenarios. Feeling inspired by these innovations and the creative ways brands are fostering loyalty. Excited to see how the future of ecommerce personalization continues to evolve! #Ecommerce #Personalization #CustomerExperience #DataDriven #EtailToronto #RetailInnovation #AI #CustomerLoyalty #DigitalTransformation #MarketingStrategies #busterfetcher