Hans Bunes’ Post

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I help B2B Tech companies to grow by focusing on the right customers.

"69% of reps are missing quota". This week's edition of "what he/she said" features Aaron E. and his excellent post last week about Ebsta's latest report. Aaron E.'s work in enablement is key to mitigate this. Zsuzsanna Ferenczi and I here at Bunes & Ferenczi are doing some work to see the impact of our Ideal Customer Profile and AI/ML models on account assignment, territory planning and quota performance. Here is what we know so far: 1️⃣ We predicted correctly the top 20% of new accounts (64% of new deals came from these). 2️⃣ We predicted correctly the bottom 30% would not buy. No transactions from these. Our next step is to look at deal velocity, deal conversation rates, and quota attainment for those who work exclusively on our ICP universe. One final thought: yes the planning process is broken. My estimation is that the sum of total quota vs. financial plan is 30% over-indexed. Meaning, the company sandbags on 30%. Setting up salespeople to fail, with a Darwinistic mindset. https://lnkd.in/ezCVkPdm

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Fascinating work you are doing there - we'd love to see it some time

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