Haritha Mathi’s Post

Which are the cheapest brands and models to run over five years?

And people say “sell our products/services”. It’s never about what it is, but what it does and how it effects the user’s life. A great insight on two of the top-notch brands in the same segment and their narratives.

Apparently, I'm not the only one who believes the imminent explosion of new car brands will end in tears… (Check out my opinion via the link at bottom).   Speaking to a group of auto media at Nissan Motor Corporation local HQ in Mulgrave (Vic) yesterday, local boss, Andrew Humberstone was adamant the Aussie new vehicle marketplace would not sustain the brand expansion some observers have tipped.   Regarding suggestions of as many as 100 brands across cars and trucks in five years, Humberstone hit the nail on the head. “How many are going to stay is more the question?” he stated.   “It's not sustainable. The business case does not fly [for so many brands]. It doesn't work.   “So, people [brands] will test and learn [but] who suffers in that equation? The relationships between dealers and OEMs… But most importantly, the customer. The customer whose [new car] residual value crashed; whose [spare] parts are no longer available.”   Humberstone gathered the media to report on his plans to regenerate #Nissan’s fortunes Down Under. As the country’s third largest automotive employer, with a top five dealer footprint, own finance arm and a commitment to local manufacturing via its own casting plant and relationship with Premcar Pty Ltd for #Warrior models, Humberstone says Nissan’s connection to Australia deserves to be celebrated – and better known.   Look out for Andrew’s thoughts on the opportunity this direction affords his business in the coming weeks https://lnkd.in/gApY5JY7

🚗 The arrival of EVs is rapidly changing car markets, and our research has found that brand loyalty on its own is no longer enough for car makers to retain market share. 🔋 Car buyers today are making decisions based on a range of new factors including battery range and car availability – factors that can become barriers to EV adoption if not adequately addressed.  mobile.de CEO Ajay Bhatia spoke to Automotive News Europe about the findings, and why manufacturers need to move fast to build trust and alleviate concerns. Read more 👉 https://lnkd.in/eSuNvTVD #Mobility #EVs

Genesis IS HAPPENING!! Mercedes-Benz AG, BMW Group, AUDI AG are indicated as targets for the brand. Toss Lexus in that mix, as Lexus has committed to "Germanizing" the ride dynamics of certain models. All COOL STUFF in the segment!! :) :) We must admit we were a tich sceptical when Hyundai Motor Company (현대자동차) announced the premium brand. VERY happy we were wrong :) Genesis has made inroads in two major areas - PRODUCT and CUSTOMER EXPERIENCE (agency-type business model in certain markets). The rest of the industry continues to seriously lag in customer experience. People we have talked to LOVE the Genesis product and sales/service experience. The same can NOT be said about recent interactions at Mercedes, BMW, and Audi stores around town in Toronto. Old school, archaic, 3-4 person sales "circus" is alive and well unfortunately. Genesis deserves it's success with differentiators other OEMs should emulate. The new MAGMA sub-brand looks amazing. PLEASE NOTE: We are currently soliciting for OEM, DEALER GROUP, SUPPLIER, SaaS contracts/other projects. Feel free to reach out to me directly. 416.993.9356 colin@omniautosolutions.com #automotive #automotiveindustry #innovation #branding #technology #business #leadership #dealership #disruptor

Four automakers signed the $7M check for an ad slot last night: Toyota, BMW, Kia and Volkswagen. Does their customer feedback support their ad ambitions? Toyota North America (Reputation Rank #2/32 OEMs) -> "Dareful Handle" Toyota came in #2 in Widewail's Brand Reputation Scorecard Report (#1 non-luxury), with a reputation health score of 94/100, just behind Lexus. Notably, its negative reviews mentioning pricing are 13% above the industry benchmark. Will going to market with a $65,000 Tacoma hurt that metric for them? BMW Group (Reputation Rank #3/32 OEMs) -> "Talkin Like Walken" BMW's reputation is "the real deal." Ranked #3 out of 32 brands, BMW has a reputation health score of 91 on the back of an impressive 18.96 monthly reviews per dealership and a rating of 4.6 stars. For BMW, Wait Time is a strength, mentioned in 11.86% fewer negative reviews vs. industry benchmarks. But Friendliness is a weakness, mentioned in 9.24% fewer positive reviews. Kia America (Reputation Rank #6/32 OEMs) -> "EV9 is Here" Kia's reputation ranks 6th, with a health score of 83. The contents of Kia customer reviews match or outperform the industry benchmark in the 10 topics Widewail’s research has determined to be most influential on a brand's reputation. These topics minimize negativity: Communication Service Repair Wait time Price These topics maximize positivity: Staff Sales Professionalism Knowledge Friendliness One standout: Kia's positive mentions of the Sales Department outperform the industry by 16.28%. Volkswagen (Reputation Rank #7/32 OEMs) -> "An American Love Story" At #7, Volkswagen has the lowest-performing reputation of the brands that advertised but is still ahead of 80% of the industry. Volkswagen's customers may have a love affair with their cars, but Volkswagen's Repair and Wait Time mentions are particularly negative. Negative mentions of Repair are 13.29% above the industry benchmark, and negative mentions of Wait Time are 11.26% above the industry benchmark. —--- Their customers have spoken, and each of these brands is among the automotive industry's top tier of online reputations. You would do well to model your reputation strategy after any of these brands (but don’t forget about Lexus, who didn’t advertise but boasts the #1 reputation health score). Full rankings linked in comments.

What if I tell you that BMW and Mercedes are NOT competitors?  Yes, both are luxury cars, German-made, and both have loud logos but they differ in this one thing.. ..Storytelling. See, BMW wants you to sit in the driver's seat, gripping that steering wheel like your life depends on it. They want you to believe that driving is an adrenaline-fueled adventure and that you should buy their cars because they'll make you feel like a freaking racecar driver every time you hit the gas. Mercedes, on the other hand, wants you to sit back and enjoy the ride. They want the experience of being in one of their vehicles to feel like a personal cinema on wheels. You're not the adventurer here; you're the boss, the one who gets chauffeured around while savoring every moment of luxury. So, there you have it – you're either an adventurer or a boss. And everything these brands do, from their marketing campaigns to the way they design their cars, caters to that specific persona they want you to embody. That's the real magic behind premium brands. They don't just sell products; they sell stories, lifestyles, and personalities. You start with a car (or any product, really), but then it gets positioned in a way that attracts a certain audience – the ones who connect with that brand's narrative and want to immerse themselves in the persona it represents. At the end of the day, that's what truly makes up a brand's identity. It's not just about the product itself; it's about the adventure or the boss lifestyle it promises to deliver. #marketing #storytelling

Have you heard of BYD? It's the world's best-kept automotive secret, and it's about to electrify your driving experience! At CMe Automotive, we're thrilled to have partnered with Snows Motor Group BYD Southampton to launch this innovative electric car brand.   🌟 While many brands are going direct-to-consumer, BYD is breaking the mould. They're embracing the expertise of franchised retailers, ensuring that local wisdom and established networks work for you, the consumer.   📍 To make this happen, we've just wrapped up an extensive multi-media campaign for Snows BYD. Our strategy? A dynamic mix of airtime on Wave 105, engaging streaming content, and eye-catching digital billboards strategically placed around the city of Southampton.   🔊 Paul Wilde, Snows Brand Manager: "Launching this exciting new brand needed a bold, multi-channel approach. We wanted to ensure BYD makes a grand entrance, and CMe Automotive made it happen!"   🔍 Looking to drive your automotive brand into the spotlight? CMe Automotive is your go-to agency for making an impact. From traditional billboard advertising to cutting-edge digital campaigns, we know how to get your brand seen and remembered.   💬 Ready to accelerate your brand's journey? Message us now and discover how CMe Automotive can power your brand's visibility to the max!   #CMeAutomotive #BYD #Snows #ElectricVehicles #ElectricCars #SnowsBYD #AutomotiveMarketing #AdCampaign

Speed vs. Status: Why are BMWs always moving in ads, while Mercedes stand still? It's no secret that BMW Group and Mercedes-Benz AG cars are marketed differently. BMW is known for its performance, while Mercedes is associated with luxury and sophistication. So why do BMWs always seem to be in motion in their ads, while Mercedes stands stationary? The answer lies in the brand identities of each automaker. BMW ads featuring their cars in motion emphasize speed, agility, and the thrill of the drive. Motion creates a sense of dynamism and excitement, tapping into the desire for a spirited driving experience. This aligns perfectly with BMW's reputation for performance and driving experience. On the other hand, Mercedes ads often showcase their cars in a stationary position, allowing for a detailed look at the design and craftsmanship. This approach evokes a sense of arrival, success, and luxurious possession. Highlighting the car itself reinforces the image of a prestigious brand. Of course, there are exceptions, and both brands use a variety of advertising styles depending on the specific model and target audience. But the general trend reflects the core messages each brand wants to convey. #BMW #Mercedes #Advertising #BrandIdentity

Kia's Russell Wager Named Automotive Marketer Of The Year: … through Kia dealers nationwide. The automaker’s innovative electric vehicles continued … generations.  That includes launching the automotive industry’s first mainstream 3 … Gazdik at the MediaPost Marketing: Automotive conference during the New York … #car #cars #awesome