HarrisX - a Stagwell Inc. company’s Post

In just a few days, the excitement surrounding Super Bowl LVIII is set to reach fever pitch, with football fans eagerly anticipating the clash in Las Vegas on February 11th. However, this year's extravaganza promises to be even more captivating, thanks to a surprising influence: Taylor Swift. According to a recent nationwide survey conducted by HarrisX - a Stagwell Inc. company, a staggering 61 percent of Americans are gearing up to watch the big game. With an estimated viewership of over 200 million, it's clear that the Super Bowl continues to hold a special place in the hearts of sports enthusiasts across the country. But it doesn't stop there. Taylor Swift's superfans are poised to make a significant impact on Super Bowl viewership, with a staggering 79 percent expressing their intention to tune in. This surpasses the interest levels among men, women, and other demographics, firmly cementing Swifties as a force to be reckoned with in the world of sports entertainment. In a fascinating twist, the survey predicts that Swift's mere presence at the Super Bowl will draw an additional 12 million viewers, highlighting her unparalleled ability to captivate audiences across generations. As Dom Bartkus, Managing Director at HarrisX, aptly notes: “The fact that Taylor Swift’s mere presence in the stadium – not on the field or performing on the stage – is likely to draw 12 million viewers should be studied as a case study at every business school in America,” Bartkus continues, "After years of controversies plaguing the league, Swift is giving the NFL and its advertisers a gold rush opportunity to reach new audiences, particularly Gen Zs.” #SuperBowlLVIII #TaylorSwift #NFL #SportsEntertainment #HarrisXSurvey #GameChanger #HarrisX

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