Havas Media Network’s Post

Agency Report Card 2023: Dentsu Creative It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify. #AgencyReportCard

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers. Congratulations. It's always harder than you imagine, and time seems to go faster than the free drinks at a media party. But of the 186 shortlisted Campaign Media Award entries, 96% come from media agencies within the Top 20 (Campaign School report billing 2023) Just 3.7% have come from agencies outside of this, six agencies: Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi London for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and so don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having 8-or-9 figure media budgets and creative budget to match. You don’t in short, have availability bias. We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements. At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

Highlights from the APAC Effie Awards Gala – Gold for "Not Very Sweet" How do you deliver the message that your unsweet yoghurt actually had some very sweet benefits? Ogilvy APAC (Bangkok) and Dutch Mill used an ear-catching creative, 100% unsugarcoated - clinching it a Gold and Silver Effie. #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards

Will Ogilvy, WPP & AB InBev retain their top spots in the largest-ever World Creative Rankings? The annual ranking of the world’s most awarded creatives, companies and campaigns will soon be revealed as we share the results of the most extensive World Creative Rankings. Find out more here: https://lnkd.in/ehab5KAx Get a recap on the agencies, advertisers, individuals and ad campaigns that scooped the top spots in 2023 here: https://lnkd.in/e8a7tPt #creativity #advertising #marketing #worldcreativerankings

Our media and creative webinar is only two days away! Meet Eric Weisberg, one of our star panellists. 🎉 Eric Weisberg is Global Chief Creative Officer at Havas Health Network, where he is inspiring a creative awakening across the 6,000+- person worldwide network. Prior to Havas Health & You, Eric was Global Chief Creative Officer at the Doner Partners Network, where he led a business and creative turn-around that landed Doner on the AdAge A-List. His tenure was the most award-winning era in the agency’s history and featured exponential growth from Johnson & Johnson, McDonald’s, Coca-Cola, Netflix, Amazon, Travelocity, Bloomberg Media, T. Rowe Price, and more. Prior to Doner, Eric spent over 15-years at J. Walter Thompson, where he created the agency’s first integrated creative group blending expertise in digital, CRM and traditional consumer creative. Trying to classify Eric is pretty tough. He’s built a reputation as an innovation and digital-transformation expert, but as a hybrid creative leader, he is equally celebrated for his teams’ work in television, print, and other “traditional” mediums. His creative philosophy is simple: make everything you touch better than the day before, and try hard not to be a jerk doing it. Eric has guided his teams to win over 100 international creative awards from Cannes, The One Show, Clios, The Webbys, Effies, and many others. Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure yours today! #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy #MarketingWebinar #Webinar

Did you know that Six dominates the advertising world? 🌍 WPP Omnicom Publicis Havas Interpublic Group (IPG) Dentsu Creative collectively earned $68.9 billion in 2023! 🚀 These giants manage countless agencies and work with top brands like Coca-Cola, Apple, and Toyota. Want to dive into the details? 📈💡 Check out the full scoop here: https://lnkd.in/dZfyXHU4 #Advertising #Marketing #BigSix

The Cannes Lions International Festival of Creativity is a prestigious event, celebrating the most innovative campaigns globally. Winning a Cannes Lion is often seen as the pinnacle of an advertising career. However, the essence of advertising lies in effective communication, conveying messages that resonate, influence behavior, and drive positive outcomes. The most impactful campaigns address real-world issues, whether promoting life-improving products, advocating for social change, or raising critical awareness. By prioritizing these objectives, advertisers can create work that stands out creatively and makes a significant difference. A Cannes Lion win and solving real-world problems can coexist, however, an overemphasis on awards can overshadow the true purpose of advertising. We must remember that while awards validate creative excellence, the ultimate goal is to create work that benefits and resonates with the audience. Let’s be brutally honest. Winning all the Cannes awards won't matter if the agency loses any clients, you'll lose your job. Focus on meaningful work. Producing more impactful campaigns and building stronger and more authentic connections with our audiences is the real win!

Why is Havas doing cross-media measurement? 📊 In a new article, Jonas Lundahl, Video & Audio Manager at Havas Danmark, explains how the media agency helps leading coffee and tea company JDE Peet's allocate their media budgets more efficiently using cross-media measurement. In the article, you can learn: 💡 How Havas uses AudienceProject’s cross-media measurement solution to identify individual channels’ performance, make timely adjustments, and report the results after campaigns have ended. 💡 How insights into the total and incremental reach of campaigns help Havas determine the optimal budget allocation and achieve the desired reach across digital channels and TV. Read the full article here: https://lnkd.in/dACFvu5D Emil Gade #partnership #customersuccess #advertising #measurement #crossmedia

🏆 The World Creative Rankings 2024 mid-year results are live 🏆 This mid year review has seen interesting movements in all 3 categories (Agency Leaderboard, Most Awarded Advertisers and Best Ads). Well done to FCB New York who have climbed their way up the Agency Leaderboard, along with Rethink, Publicis Conseil and TBWA\Worldwide. Kudos to CeraVe who have showcased their creative flair in the Ads category and AB InBev who remain this years undefeated champions in the Most Awarded Advertiser category. Make sure to click the link below to watch the best ranked ads, and view the most awarded advertisers and top agencies leaderboards: https://lnkd.in/e8a7tPt 🥁 #worldcreativerankings #advertising #creativity #marketing #brandmarketing

2024: A year of reckoning in the Ad Industry The advertising industry is undergoing a massive transformation. New technologies, platforms, and consumer behaviors are reshaping the way we communicate, create, and consume. The pandemic, the social movements, and the environmental issues are influencing the way we think, feel, and act. These challenges are exciting, and sometimes overwhelming. They require us to adapt, evolve, and innovate. They also require us to question, reflect, and align. What has been and is the core of advertising? What are the values that guide our work? What are the principles that drive our decisions? What are the goals that inspire our actions? These questions help navigate the complex and dynamic landscape of advertising and will help us stay true to ourselves and our audiences. The core of advertising is not about the latest trends, the hottest tools, or the biggest budgets. The core of advertising is about the human connection, the creative expression, and the social impact. The core of advertising is about the stories we tell, the emotions we evoke, and the actions we inspire. The people & brands who have remained true to the core are emerging as winners. They are the ones who have built trust, loyalty, and advocacy with their consumers. They are the ones who have delivered value, relevance, and impact with their campaigns. They are the ones who have made a difference, not only in the industry, but also in the world. It is important to embrace technology but not get enamoured to an extent of losing our core and running after the new. It is imperative to recognise that we are not technologists, have never been, will never be. We have been and will remain to be people who use HUMAN intelligence (& emotional intelligence) to create the new. I am committed to and getting my team to remain true to the core of our profession: Human connection, Stories well crafted, influence culture, build amazing work that pushes sales, engagement, love for the brands we work with. Grateful to have clients who also trust our belief and are partnering The Partnership Africa Publicis team. 2024. Let's do amazing. #TeamAmazing