Happening today, Catarina Gonçalves of Republica Havas and Liliana Caro of Havas Media Network are speaking to Association of National Advertisers at "Seize The Moment: Unleashing America’s Full Potential Through Diversity." The webinar will explore the significant influence that diversity has on consumer behavior, offering 5 key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future. Click the link below to tune in at 1 pm EDT: https://lnkd.in/gYt88255 #OneHavas #MeaningfulDifference
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As global markets continue to evolve, cultural intelligence will only grow in importance. 💗 In an increasingly interconnected world, consumers demand brands that understand and respect their cultural identities. Companies that prioritise and invest in cultural intelligence will gain a competitive edge, as they create meaningful connections and build strong brand loyalty among diverse audiences. 💪 Read more of this blog here... https://lnkd.in/eSjZETnW #ConvergeXConnections #CXODinners #VirtualRoundtables #GoToMarketExperts #FutureTrends #CulturalIntelligence #Blog
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We’re #HavasProud to launch a special report of our Meaningful Brands™ study! Titled “Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers,” this groundbreaking Special Report presents a close-up and comprehensive look at how Meaningful Brands™ can more successfully connect with and court the nation’s Asian, Black and Hispanic populations across multiple generations. For the last 15 years, our Havas Meaningful Brands™ report has studied brand value, new behaviors, shifting cultural dynamics, and priorities for businesses and brands. Meaningful Brands™ win loyalty, occupy a bigger space in culture, and are poised for long-term growth. And here’s the proverbial cherry on top: most Meaningful Brands™ have stronger bottom lines—outperforming the stock market by 222% with an annual average rate of +7.52 points! Connect with us and learn how to build more meaningful connections with your diverse consumers. https://lnkd.in/ed8sqhQP #OneHavas #MeaningfulBrands #MeaningfulMedia
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Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Consumer behavior has changed dramatically since COVID, recent research by Havas Media Network reveals a shift in what customers want: Consumers prioritize personalized products and services more than ever before. 👉 Among societal topics people care about, health & wellness is No. 1🥇 followed by the cost of living crisis 👉 Social media is the No.1 media channel among younger generations for delivering personal benefits content📱 👉 The No.1 concern to consumers is ethical and transparent use of consumer data, followed by accurate, fact-checked content🔒 Help your brand connect with your audience on a personal level. Read the full report!👇 #ConsumerTrends #MeaningfulMedia #HavasHK #HavasChina
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Discover key insights from the Havas-sponsored Cannes panel on defeating consumer distraction. Industry experts from Havas shared innovative strategies to capture attention and build lasting connections in today's competitive landscape. Dive into the recap and unlock the secrets to standing out in a crowded market! https://brnw.ch/21wKZKo #CannesLions2024 #ConsumerAttention #partnercontent #Cannes2024
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‘Integrated Marketing’ advocate, driving business impact | Brand building & strategy | Experienced in Global Marketing ops & Transformation | Problem-solver I Marketing Leader with diverse experience
80% respondents feel #Health & #Wellness is the most important factor in their lives as per our newest research….. Don’t miss out this and other interesting finding in this multi-country( including India 🇮🇳 )media research. Havas latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. #health #wellness #marketing #branding #research
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Our newest research report, "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," explores how consumers' expectations have changed against a turbulent social and political background and predictions for this continued evolution in 2025 & beyond. Read on to learn about how brands can meet the growing consumer demand for trust, responsibility, and more. Alastair Baker Mitchell Long Luisa Dalli Tania Teurquetil Michael Kay
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Access best practices on how leading brands are bringing consumers together in the context of today’s polarized market. According to a first look at our flagship annual report, America Now, rolling out at our 2024 Cultural Fluency Summit, consumers are less focused on specific identities purely as a function of representation, than on wanting brands to show appreciation for who they are and their real-life experiences. Our 2024 Cultural Fluency Summit, presented in partnership with Publicis Media, promises to guide brands on how to unify consumers. Learn how we plan to address this (and so much more) in Collage Chief Insights Officer David Evans’ latest blog. https://lnkd.in/eKZqs2SM #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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The 2024 Edges have landed! TBWA’s cultural intelligence unit Backslash is the brain behind Edges. 🧠 More than a trend report, this isn’t about spotlighting the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, the 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts. New for this year, the Disruption Index—an industry-first data product spanning 29 countries—has allowed Backslash to quantify the Strength, Speed, AND Spend of its 41 Edges to tell a story of cultural momentum all over the world. Edges serves as a blueprint for brands needing to adapt to the inevitable twists and turns that lie ahead. Not just in 2024, but beyond. The full glossary can be downloaded here 👇 https://lnkd.in/gVmU8-t2 TBWA\Australia TBWA\Worldwide
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Stay ahead of the curve with dentsu's 2025 Media Trends. Discover how technology and consumer behavior are reshaping the media industry. #DigitalInnovation #dentsuReports
2025 Media Trends Coming Soon
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