Hearst Media Production Group’s Post

"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

💡 Wondering about the performance of ads in news editorials? We're proud to collaborate with many renowned news brands supporting democracy like The Guardian, The BBC, Le Figaro, NZZ, STERN, ntv, and many more. 🔎 Hence, we took a closer look at the recent Ad Alliance study 'No hard feelings – News as emotional superfood' on ad and brand perception in news environment.     ⚡ News sites are used in an open-minded, attentive manner. Advertising is a natural part of this environment fulfilling various functions like #safety⚓, #expertise 🧠 and #relief 😌.   💪 The study showed that news sites are a reliable advertising environment, because no distinction is made between emotionally charged environments ("bad news") and generic, factual environments.   🌟 Placing ads in news environments actually has a positive effect on the majority of brand attributes. Remarkably, this effect held true regardless of whether the news was emotionally charged or fact-based, and across all different (test) brands - including #FMCG and #finance.      Contact us for more! #research #ntv #stern #news #advertisement

News as emotional superfood 📰 A recent study conducted by RTL Data on behalf of Ad Alliance offers a fresh perspective on the power of #advertising in #news environments. Contrary to the belief that ads in news sites might harm brand perception, the study reveals that such placements can actually enhance brand attributes. Well-known brands may even take on an “anchor” role, eliciting feelings of stability and safety. The study was conducted using a mix of qualitative and quantitative methods and is based on an analysis of RTL Deutschland’s news sites 𝘯𝘵𝘷.𝘥𝘦 and 𝘴𝘵𝘦𝘳𝘯.𝘥𝘦. ➡ Find out more: https://lnkd.in/egfP95dT #partofRTL

Have you ever wondered what it truly means to be a "creator first" platform? At ukreate, we believe that the future of digital content lies in empowering creators. This isn't just a tagline; it's a fundamental shift in how we approach our platform and community. Creators are the lifeblood of online engagement. They bring fresh perspectives, innovative ideas, and authentic voices that resonate with audiences. By prioritizing their needs, we ensure the content remains vibrant and meaningful. One key aspect of a creator-first platform is providing the right tools and resources. This means intuitive design interfaces, robust analytics, and seamless monetization options. When creators have what they need, they can focus on what they do best: creating. Another critical element is community support. Creators thrive in environments where they can connect, collaborate, and learn from each other. At ukreate, we foster these connections through forums, workshops, and networking events. The recent acquisition has only strengthened our commitment to this vision. With enhanced capabilities and resources, we're more equipped than ever to support our creators in achieving their goals. But what does this mean for you? Whether you're a creator, a brand, or an enthusiast, this shift promises richer, more engaging content experiences. It's an exciting time to be part of this dynamic ecosystem. So, how do you see the role of creators evolving in the digital landscape? Please share your thoughts in the comments below, and let's continue this conversation. #ContentCreation #DigitalInnovation #CreatorEconomy

Working with the success of our Brands brings success to your Businesses

Improving the ad experience through ad innovation! ...and frequency management FYI the Pause Ad is a non-disruptive format that connects your brand directly with audiences during a user-initiated break in the viewing experience. 

Impressive Resilience in the Media Landscape! Enlightening article on how Hearst performed remarkably well in 2023 despite economic headwinds. The media giant's ability to thrive in challenging times is truly commendable. What strategies do you think contributed to their positive performance? Share your thoughts in the comments! #MediaIndustry #BusinessResilience #HearstCorporation #SuccessStories https://lnkd.in/eX-_PBAr

🔍 In an industry that prides itself on #creativity and innovation, the stark lack of diversity in ad production ecosystems is not just a paradox; it’s a problem. 🌟 Excited to share my latest op-ed! 📝🌈 I’ve jumped into #DEI in #advertising #production, exploring ways to put diversity, equity, and inclusion front and center. And check out the new WFA guide that covers DEIB in ad content production 👇🔗