Heather Cox’s Post

Data analysis, content creation, generating insights - these are just a few areas where AI is revolutionizing marketing. Learn more in the latest "Adventures in AI" episode! https://smpl.is/8r7f6 #AI #marketing #podcast

🔥 Leveraging AI can supercharge your content creation process, but remember, while machines can produce content, they can't infuse it with a soul So what should you do? 👇 The answer is to use AI to help you produce content faster, but to add your unique voice and personality to stand out ✍️Make it relatable, human, and easier for your audience to connect with. One example of this in action is using memes in blog articles. Want to hear more? Check out episode 134 of the InboundBuzz Podcast here: https://lnkd.in/g3narW8P #AIContent #AI #contentmarketing #business #ContentCreation

Unlocking the power of AI in brand development and communication. Discover the possibilities in our new "Adventures in AI" episode! https://smpl.is/8r7fa #AI #marketing #podcast

Don't miss out! Tune in to the latest "Adventures in AI" episode and discover how AI can transform your marketing approach. https://smpl.is/8r7fd #marketing #AI #podcast

With YouTube's latest AI announcements, I see a lot of discussion around the dangers of AI and AI-generated content. I can honestly say that I have my own concerns as well and am trying to understand where this all goes. But this clip from Risky Business Podcast was a good reminder that this is no different from the same impacts that we've seen other innovations have in the past. The results were not catastrophic but rather empowering to the individuals who chose to use the tools appropriately. With greater democratization of access, we will empower more people to enter creative fields. However, this is a dual-sided sword because it will both empower meaningful storytellers who may not have previously had the opportunity to create content, but also create more noise that those storytellers will need to breakthrough.

Redefining #AI in marketing with quality of quantity! Marketing AI in a marketers world has been clouded by this fixation of producing high content volume. But what about the quality it's producing? In the latest episode of GTM with AI Podcast, Aptitude 8's Connor Jeffers chats with Air Traffic Control's CEO and Co-Founder, Nick Zeckets about how we should be looking at improving AI's role in quality and relevancy in our marketing efforts instead of quantity. Applying this approach frees us from the pressure of pushing out high volume of content but allows us to create quality content that's relevant in our marketing industry. And isn't that the end goal anyway? How have you been using AI to improve your marketing strategies? Watch the full episode here: https://lnkd.in/gGK23Rh2 #GTMwithAI #MarketingStrategy

Campaigns vs. iterative testing: what does the future hold? Dive deep into the evolving landscape of marketing in our new "Adventures in AI" episode! https://smpl.is/8r7f8 #marketing #AI #podcast

Most of the people I hear expressing fear about AI happen to have jobs in the "10 Jobs AI Can't Replace," shared by HubSpot. So why the disconnect? Avoid extinction, embrace AI and learn how it can help you improve your performance! A couple of my favorite resources to learn about AI are podcasts (of course!) and also by following Zain Kahn. Curious to see where your job falls on the list of possible extinction? Check out the website referenced by Hubspot here 👉 https://lnkd.in/gZv_3FWk (Read the entire blog post at https://lnkd.in/gjfuemjA) #AI #contentoptimization #marketing #digital #advertising

Goodbye Marketing - Will AI replace your marketing team? - Listen to "Adventures in AI" Now! Marketing is on the cusp of a revolution, and AI is at the forefront. In the latest episode of the "Adventures in AI" podcast, we delve into the potential impact of AI on every facet of marketing, from understanding customers to creating content. Key Takeaways: -AI automates tasks & boosts efficiency, freeing up human energy for strategic thinking. - Human creativity remains crucial for brand strategy and innovation. - AI excels at data analysis, content creation, and generating insights. - The future of marketing lies in collaboration: humans guiding AI and AI empowering humans. We explore: How AI is changing customer research and market fit. - The role of AI in brand development and communication. - The limitations of AI in creative thinking and nuanced messaging. - The potential shift from campaigns to iterative testing. - How AI can revolutionize retention and community management. Don't miss the latest episode! Tune in now and discover how AI can transform your marketing approach. [Link in comments] #marketing #AI #futureofwork #podcast #business

We hear a lot about generative #AI. But it can often underdeliver when it comes to content creation. What if we used AI instead, to assist with content strategies? Now that’s where the real value is. Instead of using artificial intelligence to create the content, you can use AI tools to sift through customer conversations and gather insights on what your customers need when it comes to content. This allows you to understand your audience at a deeper level. And, in turn, means that you can better tailor your messaging, topics and formats so you can create the content that truly resonates with their interests and challenges. It’s about enhancing your process, rather than relying solely on automated content generation. And with this approach, you can build stronger connections with your audience, deliver more relevant and engaging content, and ultimately drive better results for your business. This was part of a convo from an episode of the GTM with AI Podcast. You can check out the full episode here: https://lnkd.in/egs9UtPE #ContentMarketing #ArtificialIntelligence