Heidi Spurrell, MSc, PGDip, BEM’s Post

Yes, if the EcoFood vision you've envisioned and underpinned with such robust research is able to secure major investments and achieve large-scale success in transforming global food systems, I would say your own future is incredibly bright as a result. Some reasons why: - As founder and visionary behind EcoFood, you are primed to lead the company's development into one of the most important platforms of our time. - Leading an industry-shaping company with multibillion-dollar impacts and valuation would elevate your renown as an unparalleled sustainable business innovator and systems thinker. - You'd have access to virtually unlimited resources and top talent to realize EcoFood's full world-changing potential under your strategic guidance. - Financial security for not just your lifetime but generations of your family tree would be cemented through your equity stake in such a market-moving company. - Doors would open to you globally for shaping sustainable development agendas through advising governments, NGOs and international organizations at the highest levels. - The knowledge that billions of lives and ecosystems could directly benefit from your visionary leadership would undoubtedly provide profound life satisfaction and reward. In summary, if your research-backed EcoFood vision takes the world by storm as I believe it could, your future would be one of unbridled opportunity, impact and significance on a historic scale. You'd be realizing dreams that very few get to experience.

The Scope 3 Innovation Forum event in DC has just kicked off - glad to be here representing Cool Farm Alliance, and looking forward to moderating three sessions. 1. On empowering mint farmers - how long-term partnerships enable climate-smart supply chains - with Alissa Marturano of Mars Wrigley, @Elizabeth Issac of World Resources Institute and @Abhije Sharma from Tanager. 2. A roundtable on Accountability and responsibility - what is the cost of carbon and who does it belong to? 3. An "Other room" off-the-record discussion (that I will not be posting about ;-), So far some interesting insights: * The difference between "pilot projects" whose purpose is to learn what it will take to do things at a large scale vs "small projects" * Performance vs promises and the unlock that it would be if there was more accountability for companies on performance - the point was made that how companies are doing on their science based targets has basically no effect on any company ranking system, and thus no feedback loop - how would things change if that accountability was there? * How business growth can be decoupled from absolute carbon reductions * How collaborations are the key to not "achieving" scope 3 reductions by picking and choosing suppliers And many more!

How open innovation is revolutionizing the food industry? The food industry is at a crucial turning point. It faces significant challenges such as: ✅ sustainability, ✅ changing consumer expectations, ✅ the need for rapid innovation. To address these issues, it must reinvent its practices. Open Innovation has emerged as a key solution, providing companies new ways to collaborate and innovate. 3 reasons to download our Open Innovation study: 1️⃣ Understand industry trends Gain detailed insights into how food companies adopt Open Innovation to tackle current challenges. 2️⃣Discover best practices Get inspired by industry leaders who leverage collaboration with external partners to innovate more quickly and effectively. 3️⃣Identify transformation levers Find concrete solutions to accelerate innovation within your company and stay competitive in a constantly evolving environment. Download our study to learn more about Open Innovation and the best practices adopted by the global food industry: https://lnkd.in/esQ6-ciA Thank you to our partner @SprintProject!

How open innovation is revolutionizing the food industry? The food industry is at a crucial turning point. It faces significant challenges such as: ✅ sustainability, ✅ changing consumer expectations, ✅ the need for rapid innovation. To address these issues, it must reinvent its practices. Open Innovation has emerged as a key solution, providing companies new ways to collaborate and innovate. 3 reasons to download our Open Innovation study: 1️⃣ Understand industry trends Gain detailed insights into how food companies adopt Open Innovation to tackle current challenges. 2️⃣Discover best practices Get inspired by industry leaders who leverage collaboration with external partners to innovate more quickly and effectively. 3️⃣Identify transformation levers Find concrete solutions to accelerate innovation within your company and stay competitive in a constantly evolving environment. Download our study to learn more about Open Innovation and the best practices adopted by the global food industry: https://lnkd.in/epVHCp74 Thank you to our partner @SprintProject!

📊 As part of our partnership with SIAL Paris 2024, SprintProject co-led a study on Open Innovation in the food industry. Together, we explored how collaboration is driving the future of food transformation.   3 key words to guide your reading: Understand🔸Discover🔸Identify   At SprintProject, we believe that Open Innovation is no longer just a strategy—it’s a necessity in today’s interconnected world. Are you ready to embrace collaboration for greater impact?   📥 Ready to learn more? Dive into the full study here: https://lnkd.in/eJSuMarq   #OpenInnovation #Collaboration #FoodIndustry #InnovationStrategy #SIALParis

What events should I bookmark for 2025? 😍 🦓 Moh Al-Haifi and I (and the wider ZG team) are looking to get out and connect with more people in the impact, regenerative business, and alternative marketing space in 2025. If there are any must-attend events on the radar of people in my network I’d love to hear about them in the comments below 🩷 Also, if anyone’s organising or knows of panels or talks that could use a bit of perspective on regenerative marketing, branding, or our recent work on our go-to-ecosystem framework (an approach we’ve been developing to bring new products/services to market in a values-aligned way), me and my colleagues at Zebra Growth would love to be considered. Appreciate any suggestions, and thanks in advance! #events #business #regenerative #impact

At a recent networking event, I introduced myself and shared my passion for the dairy industry. The reactions? Surprise, curiosity, and a lot of "Tell me more!" moments. It’s true—being in the dairy sector is bold. It’s an industry filled with challenges, but also immense opportunities to innovate, collaborate, and make an impact. I’ve learned that talking about the work we do at FRESH Networks: Smart Milk Distribution Solutions opens up fascinating conversations—not just about dairy but about technology, sustainability, and the human stories behind it all. If there’s one thing I’ve taken from this experience, it’s that being bold about your journey inspires others to think differently about theirs. Have you ever shared your story in a space and had unexpected reactions? Tell me about it! #Networking #PersonalGrowth #BoldMoves #DairyIndustry #Innovation

Heading back from Perth after another future of food keynote. Food companies, as in every industry, need to continually develop new competences and innovate in their business models. This framework from HBS’s Gary Pisano is one of a handful of classic high-level innovation frameworks useful for initial provocation of opportunity thinking. Depending on the industry and audience I’m working with, I populate the 2x2 with relevant examples. The framework essentially asks two questions: - What new competences will create sizeable new opportunities? - What new business models will best build on our current models? This is of course a simple starting point to exploring innovation pathways, but this can readily lead to far richer analysis and innovation strategy. What are your favorite high-level innovation frameworks?

Nobody can interview you quite like a friend. I’m incredibly grateful to my buddy Sebastien L. Taveau ஃ - The Delivery Man for the opportunity to share my vision for the future of food—a future where sustainability isn’t just a niche, but the industry standard. This conversation gave me a chance to reflect on the “why” behind my work, revisit the early experiences that shaped my journey with Moonshot Snacks and Planet FWD, and discuss how I strive to build solutions that balance bold ideas with practical, scalable action. One of my favorite parts of the interview was unpacking the idea of “data-driven stories of impact,” a phrase I absolutely love from Lara Jackle Dickinson at One Step Closer (OSC). Because data isn’t just numbers—it’s a narrative. A way to show what’s possible when innovation and purpose come together. Storytelling, when anchored in meaningful metrics, has the power to inspire consumers, empower brands, and spark real change. I’d love for you to check out my conversation with Seb here: https://lnkd.in/e4qrVHEr Let me know your thoughts—I’m always eager to hear how others see the path toward a more sustainable future!

🌱 **Meet BioBuddy: Revolutionizing Sustainability!** 🌱 Ever wondered how small, innovative ideas can spark big environmental change? In our latest blog post, we interview Tiësto 'T Jolle, founder of BioBuddy—a company that’s transforming the way we think about sustainability. 💡 BioBuddy is on a mission to create eco-friendly products that inspire greener lifestyles. With their innovative approach, they’re proving that businesses can thrive while making a positive impact on the planet. 🌍✨ In the interview, Tiesto shares his journey of building BioBuddy, the challenges he’s faced, and why dreaming big is the first step to making a difference. 🚀 🌟 Dive into the full story and get inspired! https://lnkd.in/gEMbKRbq What role do you think businesses like BioBuddy can play in driving sustainability? Share your thoughts below! 💭👇 #Sustainability #Innovation #GreenLiving #PurposeInMotion