Henry Wilson’s Post

The alcohol-free market is no longer a fad but a legitimate movement as people cut back on their alcohol consumption. According to Statista, the non-alcoholic spirits/beer market will exceed $561M this year. Brands like Athletic Brewing Co., Aplós and Ghia are capitalizing on this market and now LVMH is getting into the game by buying into FRENCH BLOOM. Most alternatives are priced close to their alcoholic peer. But none have tested the how much people are willing to spend for a non-alcoholic alternative. LVMH is betting that people are willing to buy a $100 bottle of alcohol-free sparkling wine. Where would you draw the price line? Does the LVMH brand make a $100 bottle more desirable? Thank you The Wall Street Journal and Nick Kostov for your article. #beverages #alcoholicbeverages #marketing

This is a great article from Dave Palmer on entering new markets and the challenges spirits brands face. Cultural understanding and respect is paramount, so spend time to research your brand relevancy and the traditions and trends of each market before entering. Stay true to your brand roots, identity and values to build authenticity but show a clear understanding of the local consumer in your messaging and POS. Starbucks’ limited success in Australia is a great example of a similar industry and the importance of cultural relevance over pre-baked assumptions. #InternationalMarkets #BrandStrategy #DrinksIndustry #MarketExpansion

The 𝐇𝐢𝐠𝐡-𝐞𝐧𝐝 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐛𝐫𝐚𝐧𝐝𝐲 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐢𝐳𝐞 is estimated to increase by USD 33.57 Billion at a #cagr of 7.5% by 2030. The report includes historic market data from 2024 to 2030. The Current market value is pegged at USD 16.81 Billion. Get Sample PDF Here 👉👉 https://lnkd.in/dWYv3JUm #definitions : The high-end premium brandy market refers to the segment of the brandy industry that focuses on producing and marketing premium and luxury-grade brandies. Brandies in this category are positioned as upscale, offering exceptional quality, craftsmanship, and often a unique and distinctive flavor profile. This market caters to consumers who are willing to pay a premium for a superior and refined brandy-drinking experience. Market #trends : Consumers are showing interest in exploring diverse and complex flavor profiles in spirits. High-end premium brandies are incorporating unique aging processes, cask types, and blending techniques to offer distinct and sophisticated flavors. Distillers are innovating in the aging process, experimenting with different types of barrels, wood treatments, and maturation periods to create premium brandies with nuanced and refined characteristics. Market #drivers : An increasing number of consumers are becoming connoisseurs and enthusiasts in the spirits category. This growth in connoisseurship drives demand for premium and collectible brandies. Brands with a rich heritage and history often have a competitive advantage. Consumers appreciate the authenticity and tradition associated with well-established high-end premium brandy producers. Market #opportunities : Opportunities exist for high-end premium brandy producers to expand their presence in emerging markets where there is a growing appreciation for premium and luxury spirits. Collaborations with other luxury brands, artists, or influencers provide opportunities for unique limited edition releases, creating buzz and attracting a broader audience. Avail Limited Period Offer /Discount on Immediate purchase @ https://lnkd.in/dKn-jUNP Rémy Martin (France), Hennessy, Courvoisier, Martell Mumm Perrier-Jouët, The Macallan, Glenfiddich, Hine Cognac (France), The Glenlivet, CAMUS COGNAC, Rémy Cointreau Buy Latest Edition of Market Study Now @ https://lnkd.in/d6cZPt98 HTF Market Intelligence Consulting Pvt Ltd The Market Mastermind #liquor #Highendpremiumbrandy #brandy #alcohol #foodandbeverage #foodandbeverageindustry

While rankings come and go, the latest #DrinksInternational 2024 Brands Report is a very satisfying way to start the year and build on our momentum. Pernod Ricard reaches #1 in the “Performance by Group” list, a global ranking among producers “whose brands thrived in the world’s best bars”.  What makes this annual survey unique to me is that it combines the bestselling brands and the top trending brands in 100 top bars across the world- in other words, the consumer’s top-of-mind spirits brands and the mixologist’s favorites. Not to mention that four of our spirits have been chosen by professionals to prepare their best classic cocktails, namely Beefeater (Negroni), Olmeca Altos (Paloma), Jameson (Irish Coffee) and Del Maguey (Mezcal margarita).   Beyond figures, these performances prove once again the strength of a premium portfolio that makes the most of both our global and blockbuster brands and of our specialty range. In a very disputed category such as gin, Beefeater is the bestselling brand, and Monkey 47 the top trending, once again.   Some great successes to elaborate on in the year(s) to come and that reflect the amazing work from our brand teams at all levels. 

“While rankings come and go, the latest #DrinksInternational 2024 Brands Report is a very satisfying way to start the year and build on our momentum. Pernod Ricard reaches #1 in the “Performance by Group” list, a global ranking among producers “whose brands thrived in the world’s best bars”. What makes this annual survey unique to me is that it combines the bestselling brands and the top trending brands in 100 top bars across the world- in other words, the consumer’s top-of-mind spirits brands and the mixologist’s favorites. Not to mention that four of our spirits have been chosen by professionals to prepare their best classic cocktails, namely Beefeater (Negroni), Olmeca Altos (Paloma), Jameson (Irish Coffee) and Del Maguey (Mezcal margarita).   Beyond figures, these performances prove once again the strength of a premium portfolio that makes the most of both our global and blockbuster brands and of our specialty range. In a very disputed category such as gin, Beefeater is the bestselling brand, and Monkey 47 the top trending, once again.   Some great successes to elaborate on in the year(s) to come and that reflect the amazing work from our brand teams at all levels. “

In the ever-evolving world of FMCG, staying informed is the key to staying ahead. I'm Stanislas Dallest from POS Potential and here are the top 5 groundbreaking updates that are reshaping the industry: 5. L'Oréal’s Luxe Leap on Amazon 🌐 Did you know? L’Oreal has made a bold move by offering its luxury brands on Amazon, attracting a whopping 73% of consumers who are new to the brand, catapulting it to the number 2 luxury brand spot in the US. A game-changing strategy that’s redefining luxury retail. 4. Aldi UK’s Sustainable Steps Forward ♻️ Aldi is expanding its Refill Coalition trial to more stores, offering customers a sustainable way to shop. This initiative represents a significant leap towards reducing packaging waste and fostering a culture of sustainability. 3. Snoop Dogg and Dr. Dre’s Cool Collaboration 🍹 The iconic duo, Snoop Dogg and Dr. Dre, introduces “Gin & Juice By Dre and Snoop,” a line of ready-to-drink canned cocktails available in four delicious flavors. A blend of music, culture, and taste! 2. Duxton Vineyards Rewild’s Innovative ‘Bagnum’ Wines 🍇 Say hello to Rewild’s 1.5L 'bagnum' wines, a revolutionary packaging that extends the wine’s freshness up to 30 days! This innovative approach is not only convenient but also environmentally friendly. 1. Aldi UK’s Exclusive Wine Review Offer 🍷 Wine enthusiasts, rejoice! Aldi invites consumers to taste and review its new Spring Summer wine range, offering free wine as a token of appreciation. A unique opportunity for wine lovers to share their expertise and enjoy exquisite wines. Stay tuned for more insights and updates in the FMCG sector. Remember, knowledge is not just power; it’s potential. 👍 Like and Follow us for more exciting content and see you next week for another round of essential updates! #FMCG #Innovation #Sustainability #LuxuryBrands #RetailTrends #EcoFriendly

🪟This vibrant window pulled me into Nespresso on London’s Regent Street. 🕵🏼♂️ The featured summer campaign looks the part and, as a fan of both brands, I was keen to see how the store brought it to life. Well, frankly, there wasn’t much to see. 🍊 I know this campaign has been live since June, but if it’s still occupying the window then it has got to be the first thing customers see upon entering. 🙂 Nothing wrong with the customer service and hospitality in-store, though the passion and product knowledge felt a bit muted compared to many previous visits. 🤔 This prompted a bigger question in my mind…. are Nespresso stores - in their current format - still relevant? 📺 George Clooney makes it look aspirational on tv, sure, but most people who want and can afford a Nespresso branded machine surely have one by now? If not, why pay full price? Ebay has no shortage of used and refurbished ones. ©️ And the market is saturated with other brands’ and private label pods that are compatible with their machines. 🚚 Is it time for them to prioritise distribution and volume and get onto supermarket shelves? 🏪 Are you loyal to Nespresso, or do you just buy any compatible coffee pods from wherever is most convenient?

The power of physical in a Digital World: The Nespresso Boutique Experience In a world rapidly embracing digital transformation, Nestlé's Nespresso is pioneering an innovative approach with the launch of immersive coffee boutiques across the U.S. This bold move underscores an essential truth: the irreplaceable value of physical experiences in our increasingly digital lives. Engagement beyond the screen: Each Nestlé Nespresso SA boutique is crafted to be more than just a store; it's a journey into the heart of coffee culture. These spaces are designed specifically with Gen Z and coffee enthusiasts in mind, offering interactive experiences that educate, engage, and inspire. From "bean to cup" masterclasses to hands-on experiences with Nespresso machines, visitors gain a deep, sensory understanding of what goes into their favorite brews. Sustainability at the Forefront: Nestlé has not only innovated in customer experience but also emphasized sustainability, a critical factor for today’s informed consumers. Each boutique features a recycling center, spotlighting Nespresso’s commitment to environmental stewardship, which resonates deeply with visitors. A New Era of Retail: These boutiques represent a strategic blend of direct-to-consumer engagement and experiential retail, setting Nespresso apart in a competitive market. This initiative is more than an expansion; it's a redefinition of what it means to connect with consumers and offer them meaningful, memorable interactions. Why This Matters: As digital convenience continues to dominate, the hunger for genuine, tactile experiences is more pronounced than ever. Nespresso’s new boutiques cater to this desire, proving that physical retail spaces can thrive by offering unique, immersive experiences that go beyond the transactional. In embracing both the digital and physical realms, Nespresso is crafting a future where technology and tradition blend seamlessly, enhancing our appreciation of the products we love and the ways we experience them. #nespresso #retailInnovation #customerexperience #sustainability #CoffeeCulture #DigitalTransformation #genZ #storeexperience #POS #US

As I passed by Carter Road Starbucks the other day, my eyes were fixed on the new limited collection: Manish Malhotra X Starbucks India collection. I had seen multiple posts on Instagram about this exquisite collaboration between two highly profiled brands in their industry. The story behind this well-crafted collaboration is impressive, as it showcases Kashmiri motifs, highlighting traditional floral techniques and cultural heritage. Additionally, it features the Manish Malhotra intricate patterns on Starbucks India cups and tumblers, boasting a color palette of black, gold, white, and carmine. As elegant as it may look, the prices for this collection spiked my heart rate. The point that struck my mind then was, "How much value does a brand name hold for the price of a product that is barely anything?" Talking specifically about the reusable sippers, which were priced at 850 INR, trust me, I can get you the same quality and product from Crawford Market for not more than 70 rupees. What is being portrayed as learning here is that in some cases, it’s not what you sell, it's under what brand name you sell it. I am sure you wouldn’t pay the same amount if this drinkware was launched by Milton or Borosil. Since it is Manish Malhotra, having a crafted piece from him adds value to you and leverages the brand to sell something at that price. #starbucks #brands #marketing #limitededition

Will a retail experience drive connections and growth for Nespresso, which is largely a direct-to-consumer brand? Nespresso is a key part of Nestle’s large coffee business that includes Blue Bottle, Seattle's Best Coffee, Nescafe and Starbucks packaged coffee. Nespresso has had impressive double-digit growth in North America the past 5 quarters and has been a leader in applying new business models, one of my favorite innovation topics! The new Nespresso boutiques are designed to connect customers with the brand. Each boutique will have four main components: 1. A taste and discovery area where consumers can sample different coffees and play with the Nespresso machines 2. A coffee theater that will offer master classes with tastings and experiences and an opportunity to witness how the bean progresses from crop to cup 3. A recycling center highlighting the sustainable efforts of the brand 4. A coffee bar with lounge space I look forward to tracking how this plays out with the Gen Z targets -- will they want to experience coffee pods in this way and become more educated about coffee in general? I look forward to visiting a boutique soon. Maybe they can help me figure out how to operate the Nespresso machine in my next hotel room! #Markknows #DTC #innovation #education #entrepreneurship #startups #coffee #marketing #sales #technology #VC #CVC #food #beverages #beverage https://lnkd.in/eUk_kj-M